Social Media Lab

Latest Episodes:

Is Facebook Reach Really Declining? We Looked at 30k Pages to Find Out! Sep 12, 2018

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Facebook Pages in some industries are actually reaching more people since the Facebook Reachpocalypse! We're analyzing reach across 30,000 active Facebook pages and the results may surprise you a little!

Instagram Carousels are damaging your performance Aug 29, 2018

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They're a cool feature, but they can have a significant negative impact on your Instagram performance. More details on today's episode.

A quick study on User Generated Content - is there value in it? Aug 14, 2018

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How does user generated content affect each aspect of your engagement metrics?

Is Twitter Promote Worth a Benjamin? Jul 31, 2018

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Twitter claims it can get you 30 new followers and reach 30,000 more people for a hundred dollar bill. But, can they?

Do Instagram Carousels Raise Engagement? (Rebroadcast) Jul 25, 2018

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Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? WE conducted rigorous tests to find out.

30 Hashtags on Instagram Posts - Yes or No? Jul 09, 2018

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Is there a magic number of Hashtags we can put in our posts to get maximum performance on Instagram? We found 2 and we have proof!

Will Negative Facebook Ad Comments Hurt Ad Performance? Jun 27, 2018

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Will users leaving positive and negative comments on our Facebook ads increase the amount of clicks and conversions? We have data you'll want to see!

Should Instagram Hashtags be in the Post or Comments? Jun 12, 2018

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Hashtags are crucial to your Instagram content strategy, but should you include them in the post, or bury them in the comments?

Scientific Proof on the Follow/Unfollow Strategy: Instagram & Twitter May 28, 2018

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It's an old tactic. Following other Twitter or Instagram users in order to get a follow back then, unfollowing them. We tried and the results were NOT what we expected.

Surprise! Your Facebook Live videos aren't performing as well as you think May 14, 2018

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Are people really watching your Facebook Live and uploaded videos? Today's results might surprise you and sting a little.