Social Media Lab

Latest Episodes:

Should you switch to an Instagram business account? Oct 25, 2017

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Instagram business accounts provide you with some additional tools and benefits, but is there a downside and how will it affect you? Let's find out!

Facebook vs Google Re-targeting, which one Converts Better? Oct 17, 2017

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Facebook and Google have the largest advertising networks available, but which one converts better? Let's find out on today's social media lab.

Facebook Live vs Recorded Video vs Photos vs Links: Which one has higher Reach and potential? Oct 10, 2017

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Facebook Live is all the rage these days, but will it perform as well as other types of content on Facebook? Let's find out!

Better To Send Quora Ads Traffic To A Blog Post Or A Landing Page? Oct 03, 2017

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Quora Ads can lead to massive ROI. But should you send that traffic to a blog post or a landing page? We'll dig into the numbers and tell you.

Will Cross-posting from IG to FB = more engagement? Sep 26, 2017

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Have you heard some influencers have theorize that cross-posting from Instagram to Facebook will improve Facebook engagement? We have too, and we conducted tests to find out.

Do Instagram Carousels = higher reach? Sep 12, 2017

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Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? We conducted rigorous tests to find out.

Can You Really Get 100 Instagram Followers (for Free) in 24 Hours? Sep 06, 2017

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We sought out to test a strategy we found that claimed to get us 100 Instagram followers in 24 hours, for free. Were they right or wrong?

Twitter Cards vs. Images Aug 10, 2017

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Twitter is one of the most difficult networks to get engagement on and everyone has an opinion on the best way to it. We're using the scientific method to pitch Twitter Cards against Tweets with images and analyzing the engagement results.

Will posting with hashtags = more engagement? Aug 10, 2017

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Will posting with hashtags really increase your reach and engagement? If so, by how much? We're using the scientific method to find out.

Do 3rd party tools have a negative effect on your Facebook reach? Aug 10, 2017

Show notes

Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we're using the scientific method to find out. For real.

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