Analytics & Insights

Since 1994, everyone from Fortune 500 companies to start-ups, from the United States Government to non-profits,in America and around the world, have trusted our team of researchers and thought leaders to gather exactly the right information. And to use it in exactly the right way –even in the face of impossible deadlines and jaw-dropping logistical challenges. With an expertise in both quantitative and qualitative research, we utilize telephone, Internet, and in-person research. And our network of more than 17,000 experienced interviewers allows us to conduct research in almost any location.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the U.S. Working with its members, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing

Bridge Ratings LLC was founded in 2001 and is a leader in media consumer behavior analysis, providing behavioral analysis of media consumers in the US, Canada, Mexico, and Europe. Bridge Ratings had its roots as a radio ratings company positioned as an alternative to other services in medium markets.