Social Media Lab

Latest Episodes:

Will Republishing Evergreen Content on Facebook Hurt Reach? Feb 06, 2018

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Today we're reviewing an experiment from Mike Alton's Social Media Hat to discover if republishing evergreen content on Facebook is still a viable strategy.

Snippet - What's the business value of emojis on Instagram? Jan 30, 2018

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Do emojis have a tangible business value on Instagram? In this short episode, we analyze over 5.5 million posts with our friends at Quintly to find out.

Ian Anderson Gray - Is Twitter penalizing 3rd party apps? Jan 23, 2018

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Will 3rd party publishing tools have a negative impact on your Twitter impressions? Ian Anderson Gray joins us to find out!

Jeff Bullas case study Jan 19, 2018

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We tore through 3 months of data from one of the most successful Twitter business profiles in the world to find out if evergreen content is still useful.

Social Media Lab 2017 Wrap-up & Review Dec 19, 2017

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Today we're going behind the scenes to discuss why we started the Social Media Lab, the challenges along they way and our results so far.

Are Facebook video ads really superior to photo ads? Dec 04, 2017

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A lot of influencers certainly think so. Jason How joins us to find out, on todayâs social media lab.

Rebroadcast - Do 3rd party tools have a negative effect on your Facebook reach? Nov 29, 2017

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Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we used the scientific method to find them.

Should you direct Facebook ads traffic to a site you don't own? Nov 15, 2017

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You have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving traffic from a Facebook Ad to it.

Should you join an Instagram Pod? Nov 07, 2017

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Jenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!

How many hashtags will get you the most engagement on Instagram? Oct 30, 2017

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We all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!

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