Social Media Lab

Latest Episodes:

Facebook Video Ads Perform Better Than YouTube Ads. Or Do They? Apr 30, 2018

Show notes

Facebook ads are becoming more expensive and YouTube's popularity is on the decline. Is this an opportunity for advertisers? You may be surprised by our results as Scott compares Facebook and YouTube ad performance.

Madalyn Sklar - Are Twitter chats worth the effort in 2018? Apr 25, 2018

Show notes

Are Twitter chats worth the effort in 2018? Madalyn Sklar joins us to find out!

Comparing Engagement on Facebook Live vs Uploaded Videos Apr 18, 2018

Show notes

Does Facebook Live really live up to all the hype? We're comparing data to find out on this Social Media Lab episode.

Facebook Photos w/links or Formatted Links? An interview with Mike Gingerich Apr 03, 2018

Show notes

Mike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.

Does Visitor Time On Your Website Make for Better Ad Traffic? Mar 27, 2018

Show notes

Are visitors who spend more time browsing your website more likely to click on your Facebook ads and convert? If so, at what cost? Jason How joins us for another paid ads experiment.

Is Evergreen Content Dead on Twitter? Mar 13, 2018

Show notes

Evergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!

Melonie Dodaro on LinkedIn Post Types: Which One Performs Best? Mar 06, 2018

Show notes

Melonie Dodaro, the world's most sought after LinkedIn consultant joins us to find out which type of content performs the best on the professional network LinkedIn.

Instagram Stories vs Feed ads. Which is more effective at driving traffic? Feb 27, 2018

Show notes

Have you tried running Instagram ads in the Stories format? We did! Jason How helped us compare their performance against ads in the feed and the results were pretty drastic!

Do Facebook Posts Following a Boosted Post Have More Organic Reach? Feb 15, 2018

Show notes

Despite much criticism, the Facebook boost button is widely used, and the topic of many rumors. Who should use the boost button and how will it affect your reach? Let's find out together.

Will Sending a Facebook Ad to a Blog or Landing Page Get More Trials? Feb 12, 2018

Show notes

Jason How joins us to see which option is better for our Facebook ads traffic.