Social Media Lab

Latest Episodes:

Will Black and White Images on Instagram increase engagement? Mar 05, 2019

Show notes

Today, we're exploring new ways to increase engagement on Instagram. Will more Instagram users engage with B&W photos than color? Let's find out!

Can Emojis Increase Reach on a Facebook Post? Feb 25, 2019

Show notes

We surprised ourselves with this test on how an emoji can affect a Facebook post's performance. Maybe we'll surprise you too!

Does the Length of Your LinkedIn Posts Matter? Jan 29, 2019

Show notes

Today, weâre asking how to get the most views on LinkedIn - with long form posts, or short form. Does it really matter? Letâs find out, on todayâs social media lab.

Will Emojis in Email Subject Lines Produce Higher Click and Open Rates? Jan 14, 2019

Show notes

Some marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks? Really? Weâve teamed up with Jamie Turner to find out on todayâs social media lab.

Which type of Instagram story gets the most attention? Dec 19, 2018

Show notes

We've proven that Instagram story ads outperform feed ads by a wide margin. Now we're out to discover which type of Story gets the most attention.

What's the magic number of hashtags to use on Instagram and Twitter? Dec 05, 2018

Show notes

It turns out each network has its own sweet spot when it comes to the number of hashtags you should include in each post for the best performance. We've found that sweet spot on Instagram and Twitter!

Can emojis really boost your tweets by 25%? Nov 06, 2018

Show notes

We ran across a study which claims adding emojis to tweets can boost their performance by 25%. We ran our own test and discovered something totally different.

Retesting Facebook and 3rd Party Apps Oct 22, 2018

Show notes

Will 3rd party publishing tools have a negative impact on your Facebook reach in 2018? Let's find out!

Is 280 Characters Better Than 140? Oct 09, 2018

Show notes

Are your Tweets TLDR or is more really better? Let's find out on today's Social Media Lab.

Using LinkedIn Hashtags on Posts - Does it matter? Sep 24, 2018

Show notes

Will posting hashtags boost your LinkedIn performance like the other networks? Let's find out on today's Social Media Lab.