Social Media Lab

Latest Episodes:

Should Text Be On Instagram Image Posts: Yes or No? Feb 05, 2020

Show notes

Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance.

Youâll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram.

Our Hypothesis: Instagram images without text receive more reach and engagement.

Let's test and find out!

Read the full post here

https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/

About the show:

Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media.

The Social Media Lab is powered by Agorapulse.

CPC Battle - Facebook ads VS Twitter ads Dec 17, 2019

Show notes

Which network will get you the cheapest clicks on your ads? And, why? And, are those cheap clicks really achieving your goals? Let's find out...

Does LinkedIn Punish Posts With Links in the Comments? Dec 10, 2019

Show notes

Today, weâre testing Guy Kawasaki's LinkedIn hack. Can you really quadruple your views and impressions by putting links in the comments? Letâs find out on todayâs Social Media Lab.

Wait! You can advertise on Reddit? Nov 21, 2019

Show notes

It turns out you can. Letâs see how Reddit ads stand up to Facebook ads on todayâs social media lab.

A Surprising Trick To Get Lower CPC on Your Facebook Ads Nov 14, 2019

Show notes

It turns out that one common mistake could hurt your Facebook Ads performance by up tp 70%. That's right, 70%. Are you throwing away money on your facebook video ads? Letâs find out, on todayâs social media lab.

LIVE! Instagram Posting Frequency Oct 30, 2019

Show notes

In this audio portion of the Social Media Lab's Facebook Live show, Scott and Owen explore what happens when you cut your Instagram posting frequency by half.

Are Instagram Carousels Still Hurting Your Performance in 2019? Oct 22, 2019

Show notes

Instagram Carousels sucked at reach and engagement in 2017 and 2018. Today, we got some pretty surprising results when we re-tested multi-image Instagram posts.

LIVE! Facebook Carousel Ads with Charlie Lawrence Oct 16, 2019

Show notes

In this audio excerpt from our Facebook Live show, Scott and Owen explore Facebook carousel ads with Charlie Lawrence.

Does Instagram Punish 3rd Party Publishing Tools? Oct 10, 2019

Show notes

Today, we're testing an old rumor with a new network. Will 3rd party publishing tools hurt your content's performance on Instagram? Let's find out!

An Interesting Study on Blank Instagram Captions Sep 26, 2019

Show notes

Do captions on Instagram really matter? Letâs find out, on todayâs social media lab.