Social Media Lab

Latest Episodes:

Testing Social Media Marketing techniques with Jennifer Watson: Part 2 Dec 22, 2020

Show notes

Jennifer Watson from Agorapulse tested everything you can think of in social media marketing in 2020! From live videos, live summits, Facebook groups, Facebook boost, etc. Find out what she thinks worked and didn't.

Social Media Lab is powered by Agorapulse.

Focusing on the Positive events of 2020 in social media marketing: Part 1 with Jennifer Watson Dec 21, 2020

Show notes

2020 brought us lots of changes and lots of things to test in social media marketing. Find out how many live video shows Jennifer Watson, the Social Media Manager of Agorapulse, produced in 2020, as well as what she tested on our accounts.

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Should Twitter Ads Contain Graphics or Human Faces?? Dec 15, 2020

Show notes

The Social Media Lab, powered by Agorapulse, wondered if placing Twitter ads with human faces or graphics mattered.

We found out it does!! Listen to find out the details!!!

What processes and workflows should agencies have? Part 2 of 5 with @AskYvi Dec 10, 2020

Show notes

We're asking agency owner Yvonne Heimann if our agency sucks..

In this episode we discuss what processes and workflows are needed to run a successful agency.

The Social Media Lab is powered by Agorapulse.

The Power of Minorities in Marketing: An Interview with Troy Sandidge #BLM Nov 13, 2020

Show notes

2020 has been one of the most messed up years in America's history. #BLM has been revived and brought to life the problem we have in the USA.

In this hour long interview I talk to Troy Standidge from FindTroy.com about the power of minorities in Marketing.

I ask you to listen to this in full and soak it up!

Can This Small Trick Get Lower CPC on Instagram Ads? Oct 27, 2020

Show notes

The Social Media Lab wanted to find out if Instagram Ads using human faces outperformed Instagram ads with animated characters. The results are quite revealing!

Facebook Live vs Facebook Premiere: Does It Matter? Sep 28, 2020

Show notes

Facebook Premiere allows you to upload a video to your Facebook Page to watch and comment "Live" together. Is it as good as Facebook Live?

Will Facebook Link Ads with a Call-to-Action Button Perform Better? Sep 03, 2020

Show notes

The Social Media Lab wanted to find out if having a "Call to Action" button on Facebook link ads performed better or not.

Or does excluding the button cost less per click?

Find out in this episode of the Social Media Lab powered by Agorapulse.

Is Facebook Boost a Waste of Money? Or is Ads Manager Better? Aug 19, 2020

Show notes

Facebook ads are a necessity for most businesses wanting to sell products or promote their brand on Facebook. But for many business owners learning how to navigate Facebookâs Ads manager can be difficult.

That is why Facebook added the âBoostâ button years ago.

The Facebook Boost is a quick way to run an ad from a post already on your Facebook page. There is no secondary place to log into to manage the ad. Just boost the post andâBOOMâdone. But is it a bad idea?

Find out in this episode of the Social Media Lab!

Resurrecting Dead Instagram Accounts! Aug 05, 2020

Show notes

What happens if you stop posting for 6 months on your Instagram account? Will followers engage with new content?

The Social Media Lab let 8 Instagram account go dead for 6 months to find out!

The results are quite satisfying and helpful for all of us.

The Social Media Lab is powered by Agorapulse, busting the myths, rumors, and stories of social media marketing with science!