Social Media Lab

Latest Episodes:

Will Reddit Ads Beat Instagram Ads In The CPC Race? Jul 22, 2020

Show notes

So far in the Social Media Lab, we have found that Reddit ads resulted in a lower cost per click (CPC) when compared to both Twitter and Facebook ads.

Now, we will compare Reddit ads to Instagram ads to see how they stack up.

The Social Media Lab is powered by Agorapulse, hosted by Scott Ayres.

How To Grow a Facebook Live Video Show Jun 15, 2020

Show notes

Are you confused on how to best grow a Facebook Live video show?

Our Content Scientist, Scott Ayres, shares how we've grown the Social Media Lab LIVE show to be one of the most well-know social media marketing live shows in the industry, featured at Social Media Marketing World 2019!

You can read the full post here: Growing a Facebook Live Show

The Social Media Lab is powered by Agorapulse and is busting the myths, rumors and stories of social media marketing, with science.

Should You Boost Your Facebook Live Replays? May 12, 2020

Show notes

All Facebook Live videos are organic because Facebook does not allow you to advertise live video before it airs. Facebook does, however, allow you to Boost that video after it's over. Will boosting live video replays actually get beneficial results? Or, will it just inflate the view count? Let's find out, on today's Social Media Lab.

About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

Are Reddit Ads More Cost Effective Than Twitter Ads? Apr 29, 2020

Show notes

You might wonder, âWhy should I advertise on Reddit?â Most marketers have ignored the platform. 41% of Reddit users do all or almost all of their shopping online, compared to only 24% of those surveyed that are non-Reddit users, according to Civic Science.

In a previous Social Media Lab experiment, we found that Reddit ads had a much lower CPC than Facebook ads. Today, weâll compare those same Reddit ads to Twitter ads. Will Reddit win again?

Read the full post here https://www.agorapulse.com/social-media-lab/reddit-ads-vs-twitter-ads/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

Are Facebook Mobile Ads Really Better Than Desktop Ads? Apr 22, 2020

Show notes

A whopping 79% of Facebook users only access Facebook via mobile devices and 19% of Facebook users access the network via both phones and computers.

In todayâs Social Media Lab experiment weâll test Facebook mobile ads vs desktop to see which one performs better.

Our Hypothesis: Facebook mobile ads have a lower CPC and result in more link clicks than desktop ads.

Read the full post here https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

Wide or Square Image Ads on Twitter- Which is Best? ($1000 Experiment) Apr 01, 2020

Show notes

Does the aspect ratio of your Twitter ads really matter? It turns out, it does by a landslide. Twitter reported 885 million in ad revenue in Q4 2019, In this episode, we'll cover some important details you'll need to know when you're advertising on Twitter.

Read the full post here: https://www.agorapulse.com/social-media-lab/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

Are Instagram Ads or Facebook Ads More Cost Effective? Mar 18, 2020

Show notes

This is episode 2 in our series to find out which social network gets the lowest cost per click. Today, we're testing identical ads on Facebook and Instagram in an isolated experiment to compare CPC and other results. Are you advertising on the right network? Let's find out on today's social media lab.

Read the full post here https://www.agorapulse.com/social-media-lab/instagram-ads-facebook-ads-test/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

Is Twitter CPC Really Lower Than Instagram CPC? Mar 09, 2020

Show notes

Going âviralâ organically on Twitter or Instagram is hard these days, so running ads on both platforms is a necessity. Your website needs traffic, and youâll likely need to pay for that traffic.

But the cost of that traffic is always an issue. Spend too muchâand the ad is a complete waste of time, energy, and money. Twitter and Instagram are great platforms to run ads and drive traffic. But which one delivers the lowest cost per click (CPC)?

We will tackle that question (and find an answer) in todayâs Social Media Lab experiment.

Read the full post here https://www.agorapulse.com/social-media-lab/twitter-cpc-instagram-cpc/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

5 LinkedIn Marketing Experiments to Crush Your LinkedIn Profile with Judi Fox Feb 26, 2020

Show notes

LinkedIn can be confusing for most users and brands. The things that work on Facebook, Instagram, and Twitter donât always work on LinkedIn. To fully understand and leverage LinkedIn you need an expert in your corner. So, we invited LinkedIn expert Judi Fox onto the Social Media Lab LIVE show recently to discuss various ways to get ahead of the competition on LinkedIn. Weâre going to cover these five tactics to help you crush it on LinkedIn:

Best post types on LinkedIn
Should posts be short or long on LinkedIn?
Hashtag strategies for LinkedIn
Best LinkedIn copy to use
Should links be in the comments on LinkedIn?

Read the full post here https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

Will Overlaid Text On Facebook and Instagram Image Ads Matter? Feb 18, 2020

Show notes

Gaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt!

With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance.

Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC.

Let's test and find out!

Read the full post here

https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/

About the show:

Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media.

The Social Media Lab is powered by Agorapulse.