Social Media Lab

Latest Episodes:

What Happens When You Cut Your Instagram Daily Posts in Half? Sep 16, 2019

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Will cutting the number of posts you publish to Instagram hurt your performance? A lot of people think so. Letâs find out, on todayâs social media lab!

A $500 Dollar Lesson on Twitter Ad Objectives: The Good and The Bad Sep 03, 2019

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Today, weâre examining a social ads experiment gone wrong. And weâre hoping youâll learn from our mistakes. Are the link clicks youâre getting from your social ads high quality? Letâs find out on todayâs social media lab.

Comparing Long vs Short Text Updates on Instagram Aug 19, 2019

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Does the length of your Instagram post captions affect your performance? Letâs find out, on todayâs Social Media Lab.

What we learned from 15 episodes of a Facebook Live Show Aug 06, 2019

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Does the format and content of your Facebook live show really matter? It turns out, it does! Scottâs got data on how to best secure a Facebook live audience on todayâs social media lab.

Should Your Business Focus on Shorter Facebook Video Content? Jul 22, 2019

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Today, weâre testing Mike Stelznerâs theory that shorter videos under 2 minutes are highly favored by Facebook. Letâs find out, on todayâs Social Media Lab.

Does the length of your Facebook posts matter? May 13, 2019

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When a major industry leader suggested publishing fewer characters on Facebook than the typical tweet, we got really interested. Will shorter posts produce more engagement?

Do Instagram posts drive traffic with the link is in our bio strategy? Apr 30, 2019

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Today, an awful lot of people are trying to get around Instagramâs ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Letâs find out, on todayâs social media lab.

Do Instagram Users prefer Graphics or Photos? Apr 18, 2019

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Today, weâre comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement? Letâs find out on todayâs social media lab!

Which Type of Instagram Stories Will Get You the Most Attention? Apr 02, 2019

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Today we're exploring Instagram Stories and Story Ads to see which type will get you the most attention.

Did We Waste 4500 Testing Subtitles on Video Ads? (No. We didn't) Mar 19, 2019

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Today, weâre spending $4,500 to see if subtitles can get more substantial views on video ads. Are video ads with subtitles worth it? Letâs find out, on todayâs social media lab!

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