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    Business

    Keyword: The Amazon Insider Podcast

    Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”

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    Latest Episodes:
    Keyword: the Amazon Insider Podcast Episode 082 - Building an Amazon Business to Sell Aug 23, 2018
    Show notes

    Building an Amazon business is a great way to create your own job, to become your own boss and watch nothing become something.

    While building, you have to determine your final goal: will you sell or continue to grow and scale?

    Amazon Seller Sophie Howard builds from the beginning to sell and shares her best advice to help other sellers do the same.


    Keyword: the Extras Podcast Episode 010 - Managing Profitability and Cash with Tyler Jefcoat, Seller Accountant Aug 16, 2018
    Show notes

    The number of sales matter. It’s important that you’re having strong sales and improving year over year, but it’s not as important as profitability. Profitability tells you how strong and viable your business is. In this episode, Seller Accountant founder, Tyler Jefcoat, talks us through what profitability is, how you determine your own profitability, plus how to manage it.


    Keyword: the Amazon Insider Podcast Episode 081 - Expanding using Product Licensing deals with Rachel Greer and Emily Murray, Cascadia Aug 15, 2018
    Show notes

    Establishing and using licensing deals can help expand your customer reach. In this episode, we’re talking with former Amazonians Rachel Greer and Emily Murray about ways sellers can create licensing deals, what needs to happen to set them up plus the impact they can have on business.


    Keyword: the Extras Podcast Episode 009 - Basics and Mistakes of eCommerce Accounting with Tyler Jefcoat, Seller Accountant Aug 10, 2018
    Show notes

    There are lots of easy mistakes and information sellers can miss when it comes to eCommerce accounting. Tyler Jefcoat, founder of Seller Accountant, shares with us some ways sellers can avoid those mistakes and improve their own accounting processes.


    Keyword: the Amazon Insider Podcast Episode 080 - Prime Day 2018 Review Jul 28, 2018
    Show notes

    Prime Day 2018 featured glitches with Amazon web pages, but it also brought in massive sales and Prime membership sign ups.

    Peter Kearns, vice president with 180Commerce advises how sellers can analyze their Prime Day results and use those insights heading into Q4.


    Keyword: the Amazon Insider Podcast Episode 079 - Finding and Using Social Media Influencers to Promote your Products with Emily Murray, Cascadia Jul 17, 2018
    Show notes

    A great way to increase the reach of your brand is to bring in Social Media Influencers and enlist them to promote your brand.

    Former Amazonian, Emily Murray with Cascadia, tells us how sellers can find the best influencers for their brands, how to reach out to them and best use them to increase your reach.


    Keyword: the Amazon Insider Podcast Episode 078 - Sponsored Products Ads for Prime Day 2018 with Mike Ziegler, Marketplace Clicks Jul 12, 2018
    Show notes

    Prime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing.

    Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistakes you want to avoid.


    Keyword: the Amazon Insider Podcast Episode 077 – Locked Out of Your Listing with Chris McCabe, eCommerceChris.com Jul 02, 2018
    Show notes

    Listing hijackers are getting really sophisticated and they’re creating problems every day for sellers on the Amazon Marketplace. One of the worst problems is sellers getting locked out of their listings, even locked out of Brand Registered listings.

    Former Amazonian Chris McCabe with eCommerceChris.com joins us to give us three steps sellers can take to regain control.


    Keyword: the Amazon Insider Podcast Episode 076 - Prime Day 2018 Prep with Emily Murray, Cascadia Jun 28, 2018
    Show notes

    Amazon Prime Day 2018 is just around the corner. For a little bit more than 24 hours, Amazon hosts a massive sale with Black-Friday-type deals. The deals bring millions of shoppers to Amazon searching for those deals and looking at other listings too.

    The massive amount of people on the site means that every seller, every listing, every ad needs to be ready to capture the attention of new potential customers.

    Former Amazonian Emily Murray with Cascadia shares a couple things sellers need to make happen right now to be successful for Prime Day 2018.


    Keyword: the Amazon Insider Podcast Episode 075 - Product Review Abuse Continues, Now Legitimate Reviews Being Deleted with Chris McCabe, eCommerceChris Jun 27, 2018
    Show notes

    There’s been a sharp rise in the amount of action Amazon’s investigative teams have been doing in recent weeks. Former Amazonian Chris McCabe tells us, there’s more review abuse that’s happening and being investigated. In some cases, positive reviews that are legitimate are being deleted.

    So with all the abuse and different interpretations of the review policy, we’re talking with Chris about what sellers need to know and how they should react.


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