Keyword: The Amazon Insider Podcast

Latest Episodes:

Keyword: the Amazon Insider Podcast Episode 068 - Amazon Marketplace State Sales Tax with Chris McCabe, eCommerceChris Apr 20, 2018

Show notes

We’re going to be talking about some updates to State Sales Tax collections and looking ahead to some future possibilities that could possibly resolve the situation.

We’re also talking about what you need to be doing if you get an audit from a state with Chris McCabe from eCommerceChris.

There’s also a new group, the Online Merchant Guild, that is working to help sellers navigate sales tax issues.

Keyword: the Extras Podcast Episode 005 - Comprehensive List of Software Tools and Products Sellers Can Use to Improve Customer Service on Amazon with Tygh Walters and Michael Melgar, SellerSmile Apr 17, 2018

Show notes

We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business.

SellerSmile founders have compiled this list from some of their favorite tools that they use to help their customers. There are no affiliate partnerships with SellerSmile and these companies nor with Keyword and these companies.

A full list can be found at http://keywordpodcast.com

Sponsor: http://kabbage.com/amazoninsider

Keyword: the Amazon Insider Podcast Episode 067 - Dealing with Product Complaints with Emily Murray, Cascadia Apr 16, 2018

Show notes

Product complaints are going to happen. There’s no way around it, not everyone will like your product. Customers might say they don’t like the color, they don’t understand how to use it or it doesn’t fit right. Whatever the complaint may be, you need to have a strategy to handle it.

We’re going to cover several strategies for different situations plus a couple ways to prevent complaints before they happen with Emily Murray from Cascadia.

Keyword: the Extras Podcast - Episode 004 Six Ways to Win Amazon Customer Service with SellerSmile Apr 10, 2018

Show notes

Customer service is one of the first things customers will notice about your company. Amazon expects sellers to create a strong customer service strategy to match Amazon’s own goal of being customer focused. The founders of SellerSmile, Tygh Walters and Michael Melgar, will be joining us in this episode to discuss why a strong customer service is crucial plus we’ll be going over ways to improve and win at Amazon customer service.

Sponsored by: http://kabbage.com/amazoninsider

Keyword: the Amazon Insider Podcast Episode 066 – Avoiding Conflicts with Amazon with Chris McCabe, eCommerceChris Apr 04, 2018

Show notes

Issues can be prevented when it comes to problems with Amazon. If a problem does arise, sellers can avoid further conflicts by knowing the best ways to communicate with Amazon.

We’re going to dive into some techniques to avoid problems and handle them easily to avoid escalations with Chris McCabe from eCommerceChris.

Keyword: the Amazon Insider Podcast Episode 065: Manufacturer on Amazon Agreement with Peter Kearns, 180Commerce Apr 01, 2018

Show notes

Brands selling on Amazon agree to Amazon’s terms of services which include a manufacturer agreement. It’s not a big deal, except if the brand starts whole selling products to other companies, think places like Target or Walmart, then it becomes a big deal.

It can also greatly threaten the seller’s account. Peter Kearns with 180Commerce helps us figure out how sellers can deal with being in this position.

Keyword: the Amazon Insider Podcast Episode 064 – Seller Central Features Sellers Often Ignore with Rachel Greer, Cascadia Mar 27, 2018

Show notes

There’s a lot of information inside Seller Central. So much, that it’s hard to know what you need to paying attention to and what you can just ignore. There’s some information that might be vital and you’re missing it.

Rachel Greer with Cascadia gives us a couple things we need to be checking to make sure your Amazon business runs smoothly.

Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato Mar 23, 2018

Show notes

We’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution.

Sponsor: kabbage.com/amazoninsider

Keyword: the Amazon Insider Podcast Episode 063 - Amazon Australia with Peter Kearns, 180Commerce Mar 17, 2018

Show notes

One of the most straightforward ways to grow your Amazon Business is by expanding into a new Amazon Marketplace across the world. Europe is a good one to look at and so is Japan, but what about Australia?

Amazon Australia recently launched and there’s potential there along with some challenging logistics. We discuss all those with Peter Kearns from 180Commerce.

Keyword: Extras 002 Managing Ads with Machine Intelligence and Human Judgement Mar 09, 2018

Show notes

Andrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.

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