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    Business

    Keyword: The Amazon Insider Podcast

    Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”

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    Latest Episodes:
    Keyword: the Amazon Insider Podcast Episode 062- Amazon Giveaways with Rachel Greer, Cascadia Mar 07, 2018
    Show notes

    Amazon has a new widget called Giveaways that allows sellers to giveaway some of their products. It’s a new way to gain exposure and get more attention on your products.

    In this episode, we’re talking with Rachel Greer from Cascadia and she tells us what Giveaways are, ways to set them up plus if they’re worth trying.

    Keyword: Extras Episode 001 Understanding Ads Marketplaces with Andrew Swearengen, Merkato Mar 01, 2018
    Show notes

    We’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.

    Keyword: the Amazon Insider Podcast Episode 061 – Amazon Coupons with Peter Kearns, 180Commerce Feb 28, 2018
    Show notes

    Amazon Coupons are a new tool made available for 3rd party sellers with distinct advantages over promotions.

    Peter Kearns talks with us about what they are and how to use them to drive even more traffic and sales.

    Keyword: the Amazon Insider Podcast Episode 060 - Whole Foods Delivery with Rachel Greer, Cascadia Feb 26, 2018
    Show notes

    Amazon announced they’re rolling out delivery from every Whole Foods this year. It’s currently being tested in Austin, Dallas, Cincinnati and Virginia Beach. The announcement has the potential to be a huge boon for Amazon Grocery sellers.

    Keyword: the Amazon Insider Podcast Episode 059 - Finding Hidden Keywords with Mike Ziegler, Marketplace Clicks Feb 17, 2018
    Show notes

    Successful Sponsored Product campaigns hinge on bidding on the right keywords. Find the right keywords and sales increase. If you use the wrong keywords, you can end up wasting a bunch of money.

    In this episode, Mike Ziegler with Marketplace Clicks gives us insight on finding the best keywords for your product.

    Keyword: the Amazon Insider Podcast Episode 058 - Creating Customer-focused Packaging with Victoria Treyger, Kabbage Feb 08, 2018
    Show notes

    Amazon is perhaps the most customer-centric company in the world and when it comes to online shopping, the packaging an item arrives in is crucial for the customer experience.

    In this episode, we discuss how to make sure your packaging is attractive to buyers in your listing and tough enough to survive multiple touch points and arrive looking great.

    Keyword: the Amazon Insider Podcast Episode 057 – Four Ways to Grow in 2018 with Peter Kearns, 180Commerce Jan 30, 2018
    Show notes

    It’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen.

    One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doing now.

    Keyword: the Amazon Insider Podcast Episode 056 - Getting Unsuspended with Rachel Greer from Cascadia Jan 29, 2018
    Show notes

    Account and ASIN suspensions are one of the most frustrating things a seller will ever have to deal with.

    Accounts and ASINs can be reinstated when sellers take a thoughtful approach to figure out what happened and how to resolve the issue.

    Rachel Greer from Cascadia tells us how sellers can do that.

    Ep. 055 Keyword Podcast: The Problems with State Sales Taxes with Chris McCabe Jan 19, 2018
    Show notes

    Collecting and paying state sales taxes is a responsibility left for Amazon Sellers but it’s not easily done. So many sellers don’t do it. That’s leading to Legislative and Court action to try to figure out how to solve the problem. Chris McCabe with eCommerce Chris tells us what’s happening.

    Keyword: the Amazon Insider Podcast Episode 054: Avoiding Suspension with Rachel Greer from Cascadia Jan 12, 2018
    Show notes

    Account suspensions are skyrocketing. If you haven’t been suspended, you’ve at least received a warning.

    Rachel Greer from Cascadia talks with us about avoiding suspension and ways to talk to Amazon if you are facing suspension.

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