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    Business

    Keyword: The Amazon Insider Podcast

    Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”

    Advertise
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    Latest Episodes:
    Keyword: the Amazon Insider Podcast Breaking News Episode – Supreme Court Rules on Sales Tax Issue with John Naughton, 180Commerce Jun 22, 2018
    Show notes

    The Supreme Court has issued their ruling in South Dakota v. Wayfair overturning a 1992 ruling that said states can only require sales tax in states that the store has a physical presence.

    This new ruling says states can require online marketplaces like Amazon to collect and pay sales tax.

    This new ruling means that states can now more aggressively go after sellers and require they collect and pay sales tax for orders sent to their states. Former Amazonian John Naughton breaks down to tell us what this ruling means for sellers.


    Keyword: the Amazon Insider Podcast Episode 074 - Amazon Sponsored Products Ad Retargeting in Beta with Mike Ziegler, Marketplace Clicks Jun 20, 2018
    Show notes

    Amazon has made it possible for some sellers to enter the beta test for Sponsored Products Ad Retargeting. This program extends Sponsored Product Ads off of Amazon on other websites in the World Wide Web.

    We talk with former Amazonian Mike Ziegler who has been testing the extended network for a couple months. He gives his insight on how it works and if it’s something sellers should be doing.


    Keyword: the Amazon Insider Podcast Episode 073 - New Tricks from Counterfeiters with Chris McCabe, eCommerceChris Jun 02, 2018
    Show notes

    Counterfeiters continue to cause problems and wreak havoc on the Amazon marketplace, all with an intent to steal sales away from you.

    Former Amazonian, Chris McCabe from eCommerceChris, talks with us about some counterfeiter tactics to look out for.


    Keyword: the Amazon Insider Podcast Episode 072 - Product Injury Complaints with Rachel Greer, Cascadia May 25, 2018
    Show notes

    Product injuries can happen. Sometimes electronics malfunction, other times it could be a pinched finger.

    It’s important to know how to investigate claims and what action needs to be taken.

    Rachel Greer with Cascadia, breaks down the process sellers need to follow if they do receive an injury complaint.


    Keyword: the Amazon Insider Podcast Episode 071 - Launching Apparel Items on Amazon with Rachel Greer, Cascadia May 18, 2018
    Show notes

    Apparel items are some of the most competitive products on the Amazon Marketplace. The competition shouldn’t scare away apparel sellers. It’s still possible to launch and successfully compete in the category. Former Amazonian Rachel Greer with Cascadia gives us strategies she uses with her own clients to help them gain market share.


    Keyword: the Extras Podcast Episode 008 - Creating a Strong Customer Service Strategy with SellerSmile May 09, 2018
    Show notes

    Recently, Tygh and Michael, founders of SellerSmile, joined us for a webinar where they broke down ways sellers can create a strong customer service campaign, including introducing us to the 3 T’s for customer service success.

    If you’ve had negative customer feedback, bad review issues or just need help with customer service, you need to listen to their advice.


    Keyword: the Amazon Insider Podcast Episode 070 - Growing Off Amazon, EcommerceChris May 08, 2018
    Show notes

    You want your business to always be growing. Growing in sales, products and marketplaces. You also need to make sure it’s growing off-Amazon too.

    Former Amazonian, Chris McCabe from eCommerceChris, talks with us about the importance of growing on social media and ways to do it.


    Keyword: the Extras Podcast Episode 007 Amazon’s Policies on Contacting Customers with SellerSmile Apr 27, 2018
    Show notes

    If someone purchases your product, you want to thank them for the purchase and you want to hear the feedback. However, if it was purchased from Amazon, then technically they’re not your direct customer, they’re Amazon's.

    That’s why you have to make sure every single policy is followed to make sure Amazon and the customers are happy. SellerSmile joins us one last time to talk us through how to interrupt Amazon’s policies and interact with customers.


    Keyword: The Amazon Insider Podcast Episode 069 - Creating Eyecatching Product Photography with Rachel Greer and David Johnson, Cascadia Apr 26, 2018
    Show notes

    Pictures are worth a thousand words but a bad picture can cost you thousands.

    Good product photos will capture shoppers’ attention, help them fully understand the product and decrease returns.

    In this episode, we’re talking with Rachel Greer and David Johnson from Cascadia about ways to create eye-catching photos that showcase your products and help increase clicks and conversion.


    Keyword: the Extras Podcast Episode 006 - Why Sellers Should Consider Outsourcing Customer Service with SellerSmile Apr 23, 2018
    Show notes

    The whole goal and focus for the month of April has been on customer service. We’re hoping that at the end of the month sellers can create a solid customer service strategy to improve your Amazon business.

    The founders of SellerSmile are joining us again to discuss reasons why sellers should consider outsourcing customer service. We’ll cover when sellers should look at outsourcing and how long that transition can take. Plus, we’re breaking down some of the costs associated with hiring someone or outsourcing customer service.


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