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    Business

    Keyword: The Amazon Insider Podcast

    Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”

    Advertise
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    Latest Episodes:
    Keyword: the Amazon Insider Podcast Ep. 095 - Analyzing 2018 Q4 Sales with John Naughton, 180Commerce Apr 19, 2019
    Show notes

    The 2018 Holiday season is long gone, but sellers can’t forget about the last Q4.

    There are lots of data that sellers need to go through to start getting ready for Q4 2019.

    Former Amazonian John Naughton, with 180Commerce, breaks down what you should review from last year.

    Sponsors: Payability.


    Keyword: the Seller Stories Episode 002 - Fighting False Infringement Claims Apr 11, 2019
    Show notes

    If you haven’t found yourself on the receiving end of a false infringement claim, consider yourself lucky. It’s a black hat technique sellers are using to attack competitors.

    In this episode, we talk with a seller who’s in the middle of fighting for his brand and products after a false infringement claim knocked down everything. The seller who made the claim, even admitted over the phone that the claim was fake.

    http://go.payability.com/Keyword


    Keyword: the Extras Podcast Episode 024 - Finding the Right Person and Company to Sell Your Business with Global Wired Advisors Mar 20, 2019
    Show notes

    When it comes to selling a business, the right broker can make a big difference, bringing a smoother selling process and higher valuation.

    Global Wired Advisors talks with us about the current business selling market and shares ways business owners can vet potential brokers.


    Keyword: the Amazon Insider Episode 094 - Amazon Announces Project Zero with Peter Kearns, 180Commerce Mar 13, 2019
    Show notes

    Brands can rejoice. They’re on the brink of receiving more power than ever to combat counterfeiters by being able to remove counterfeit ASINs from Amazon on their own.

    Amazon announced that they’ve been testing "Project Zero" with 15 brands and we catch up with 180Commerce’s Vice President of Client Solutions, Peter Kearns, to get his take on Project Zero.


    Keyword: the Seller Stories Episode 001 - 5 Mistakes Amazon Sellers Make with Sophie Howard Mar 06, 2019
    Show notes

    Sophie Howard has grown and sold multiple Amazon businesses.

    In this first episode of Seller Stories, we talk about the five mistakes she sees sellers making that hurt their chance for sustainable success.


    Keyword: the Extras Podcast Episode 023 - Building a Professional Marketing Strategy with Andrew Swearengen, Merkato Feb 22, 2019
    Show notes

    A professional marketing strategy is key to make your business grow and ultimately make you more money.

    Former Googler and Merkato Founder Andrew Swearengen joins us to discuss the process he follows with his own clients to develop a professional marketing strategy.

    Andrew is also working to build exclusive content breaking down the process coming to the Keyword Podcast website soon. If you’d like to take advantage of a promotion being offered by Merkato, head to gomerkato.com/keyword


    Keyword: the Amazon Insider Podcast Episode 093 - Compromised Amazon Seller Accounts; How to Prevent and Restore Access with Chris McCabe, eCommerceChris.com Feb 18, 2019
    Show notes

    Amazon Seller accounts being hacked and causing sellers to be locked out is a growing problem.

    The problems continue as sellers try to regain access to the account.

    We talk with Chris McCabe, eCommerceChris.com, about how to get access back to the account and how to prevent potential future hacks. Sponsor Payability go.payability.com/keyword


    Keyword: the Extras Podcast Episode 022 - Marketing Amazon Businesses in 2019 with Andrew Swearengen, Merkato Feb 14, 2019
    Show notes

    Growing your Amazon business is based a lot on your marketing strategy. We’ve reached out to former Googler, Andrew Swearengen, with Merkato to discuss what’s changed in the Amazon marketing world and what sellers need to be focused on to improve marketing.

    You can find Andrew at www.gomerkato.com/keyword/


    Keyword: the Amazon Insider Podcast Episode 092 - Black Hat Issues in 2019 with Chris McCabe, eCommerceChris.com_mixdown Feb 07, 2019
    Show notes

    If you’re feeling like all of your competitors are using black hat tactics to take you down, you’re not alone.

    Countless sellers are feeling negative impacts as more sellers resort to dirty ways to compete. Sellers following the rules are sending complaints to Amazon but rarely hear anything or see any action taken.

    We’re talking with Chris McCabe, with eCommerceChris.com, to determine what else sellers can do.

    Payability - go.payability.com/keyword


    Keyword: the Extras Podcast Episode 021 – Selling Your Amazon Business at the Best Value Q&A with Global Wired Advisors Jan 24, 2019
    Show notes

    How long does it take to sell your business? Can you sell just a few of your Amazon listings? What happens to the seller feedback if you sell?

    These are just a few of the many questions we answered during a recent webinar with Global Wired Advisors.

    Listen now to the full Q&A portion to hear what else we learned about selling your business.


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