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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

#39: How to Set the Timeline for a Boutique Portrait Order Jan 26, 2021

Show notes

I have often heard from photographers that they feel tremendous pressure to turn their client artwork around quickly. It seems like you are overserving your clients the faster you deliver their photos, doesn't it? Well…not exactly. If you're feeling the pressure to turn your orders around faster, you don't want to miss this episode. I'll reposition how you look at the timeline of a boutique client so that you can stop feeling so stressed and set realistic expectations for YOU and YOUR client on when their portrait order will be delivered. Let's do this!

#38: How to Turn Your Struggles Into a Gift Jan 19, 2021

Show notes

It's been a hard go of it for so many people in our world these last 10 months, our photography community included. There are days when we look around and all we see is chaos and uncertainty, making it hard to get out of our own heads to dream of what our photography business could be. It's times like these when you need a story to lean on for hope and I've got one for you. Meet my student, Tracey Beer. Tracey was at a really low point in 2020. Her husband had just lost his job. She was at a crossroads when she made the decision to lean IN to letting her photography business solve the problems she was facing. And it changed everything! This is her story of how she turned her struggle into a gift. And I have a feeling it's just what you need to hear today.

#37: Is Your World Spinning Out of Control? Do This. Jan 12, 2021

Show notes

I've got a question for you. Do you ever feel like your world is spinning out of control? That there's more on your to do list to get done than you could finish in a lifetime? If you're looking around at all the piles and feeling shaky about where to even start, this episode is for you. Hit play to learn my favorite tool for getting things to calm down around me and to feel like I'm in control again.

#36: 7 Things to Do in January to Make Next Year Better Jan 05, 2021

Show notes

Each year, I spend the first week of the year throwing everything in my life under the microscope and getting real about what went well, what didn't go as planned and what really sucked. Nothing is off the table – relationships, health, photography business, team, house, family. I feel like when I'm in it, I put my head down and get through it. But when my photography business slows down in January, I can be more honest with myself. I want to take our time together today to REALLY encourage you to spend some time on your goals for 2021 and to be honest about what you want. You may be feeling beat up, exhausted, in quarantine even. Being in business 23 years, if I have learned one thing it is that while we aren't in control of the world, the environment or the economy, we are in control of our effort and attitude. We can focus on us and our business and serving our clients and we can accomplish any of our goals in ANY environment. We call that making our own economy and that starts with solid goal setting. Hit play to learn 7 things to do this month to make next year better for your photography business, your family, and you.

#35: Should You Rebrand Your Photography Business? Dec 29, 2020

Show notes

Thinking about a rebrand for your photography business? If a new logo or changing your business name has been on your mind friend, I've got you.

On this episode, I'm letting you listen in on a recent coaching session with one of my super successful Peak Performance coaching students, Jenn Kerfeld. Jenn was questioning whether now was a good time for a rebrand.

You'll hear the questions I ask her to help her decide if rebranding a successful studio is the right move. Here's your chance to see what an unscripted, unedited coaching session is like with me. Ready to rebrand? Hit play.

#34: This is Why You Haven't Been Successful Yet with Bart Miller Dec 22, 2020

Show notes

I've never met a man as extreme about his goals as my friend Bart Miller. He and his wife, Sunny, are among the top 1% of Amazon resellers in the world, together they run the largest online make up school in the world, and he's made it to the elite levels of body-building, cycling and calf roping. ALL 3! He's 'that' guy. Inspiring doesn't even cut it … he's AMAZING!!! This past year, I asked Bart to come on stage at my event for boutique photographers, Go Boutique Live, to show photographers how you can achieve high performance, like he has, in the fastest way possible. If you're frustrated with how much time you're spending on your photography business and not getting anywhere, Bart's advice can help. So hit play and you'll learn a few of Bart's high-performance secrets like:

Where to find your performance-supercharger
Questions that lead to REALLY grabbing your goals
The "secret sauce" that finally, actually delivers results
Seeing into your future without a crystal ball
The poison you don't know you're taking

#33: Are You Making these Common Photography Website Mistakes? Dec 15, 2020

Show notes

What should my domain name be? How many images do I choose? Do I need a logo or just my business name in a font? What color palette should I use? Should I buy a template or get a custom site built? What's a good tagline? Do I include all my prices? What the heck do I do about SEO? AHHHHHH. Does thinking about your photography website stress you out? If so, then this episode is for you, friend. I've jammed it full of the dos and don't of building a website for your photography business. And there's even a checklist of quick fixes you can download to get your website picture perfect RIGHT NOW. Let's do this!

#32: How to Break Away From Your Parent's Definition of Success Dec 08, 2020

Show notes

Friend, have you ever wondered if the way you grew up is holding you back from becoming your authentic self and succeeding in your business? Today, I'm chatting with my student, Connie Lynch about that and so much more. Connie's father was a driven businessman who wasn't home much. When her father's version of success rubbed off on her, Connie was afraid that if she was successful with her photography business, she wouldn't be around for her family.

I wish I could bottle Connie up and spread her around the world so this podcast is how I'm doing that. Connie's a military spouse with an often-deployed husband and a mom of 2 kiddos. You'll hear here Connie's tips for managing your schedule like a boss when you're growing a boutique photography business, have kids at home and want date nights with your hubby. Get ready to fall in love and be inspired on today's episode.

#31: Why Having a Successful Photography Business is HUGE for Your Children! Dec 01, 2020

Show notes

It doesn't matter if success in your photography business means 6 figures a year or just a little extra cash to take a vacation or make things not so tight all the time. If you've got kids, you want THEM to go for THEIR biggest, boldest goals and create a life even more amazing than yours. But what kind of example are you setting for them? If you want to SHOW your kiddo that if you can go for your dreams, they can go for their dreams, I've got 4 tips for you today so press play. Your kiddos will thank you for this one!

#30: How to Grow Your Brain to Be A Better Marketer with Annie Grace Nov 24, 2020

Show notes

Author, researcher, mom, wife, inventor, coach, CEO…these are just a few of the roles my friend, Annie Grace, plays each day. You may have seen Annie on Good Morning America or in People Magazine because what she does is really revolutionary. And that's why I asked her to speak at my 2 day event for boutique photographers, Go Boutique Live, last February. I wasn't surprised when her program was one of the highest-rated, so I asked Annie if I could share some of the highlights on the podcast today for those of you who weren't there with us in Texas. Of course she said yes! Annie's best-known for teaching people how to have freedom in their relationship with alcohol. And her techniques will work to free yourself from ANY limiting belief and head trash you've built up. She actually learned to rewire her brain after she hit a serious bump in her otherwise fantastic life. She had a great career traveling first-class around the globe. A great marriage. Wonderful kids. She had IT ALL. But she had become a serious alcoholic. Like, a "screwdrivers at 6 a.m." type of alcoholic. And she didn't know WHY. So she spent a year diving into the SCIENCE behind WHY she was drinking and she uncovered a lot more along the way that can help YOU in your photography business. So press play if you want to learn how to grow your brain to be a better marketer using the same techniques she's taught hundreds of thousands of people around the world. This stuff really works!

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