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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

#49: How to Recover from a Large Unexpected Expense Apr 06, 2021

Show notes

Has this ever happened to you, photographer?

>> An unexpected, HUGE expense that you don't know how you are ever going to pay for. It's one of the most terrifying experiences an entrepreneur faces. Since I've had a photography business for 23 years now, it's definitely happened to me a few times. So today I'm talking about how you can recover when it happens to you. Click play to tune in!

#48: The 5 Biggest Takeaways from Go Boutique Live Mar 30, 2021

Show notes

I want to welcome all my photographer friends back from my 3-day event for portrait photographers, Go Boutique Live, with a special recap show. In case you weren't at the event, it was INTENSE, INSANE inspiration and growth! But to boil down 400 slides into a short podcast episode felt pretty impossible. So I asked the 1200 photographers who were there to give me their biggest life-changing lessons from the event. And here they are! From my community to you….here are the crème-de-a-crème Joy Nuggets from Go Boutique Live. Grab your notebook, pop in your earbuds and hit play.

#47: Photography Studio Manager Confessions: a Conversation with Andria, My Studio Manager Mar 23, 2021

Show notes

For the last 15 years, I've worked side-by-side with Andria, my studio manager. She started with me as a photography intern while she was finishing up college. Once she graduated, I didn't let her leave! So what does she do now as the studio manager of Sarah Petty Photography? How do we work together? What do her days look like? That's what this confessions episode is all about.

Hit play to listen in.

#46: How Debra Sold $10k of Portraits in 45 Days During a Pandemic Mar 16, 2021

Show notes

Before the pandemic, she was shooting 550 sessions a year and running a $100k+ photography business. But what Debra wanted more than anything was time with her growing family. She'd been a professional photographer for years and was burned out by the late nights, long hours and weekend sessions. How could she cut back to spend more time with her family, without sacrificing her income? On today's podcast, I sat down with Peak Performer of the year, Debra Lawrence. You'll hear her story of how she went from photographing 68 clients in August of 2019 and never seeing her family -- to photographing 3 clients in August of 2020 and earning the EXACT same income AND putting her family first. Hit play now to hear how it all happened for Debra.

#45: 6 Ways to Grow Thicker Skin When You Worry About Every Scenario Mar 09, 2021

Show notes

Ever find yourself worrying about every possible outcome? Recently, a photographer asked me How to grow thicker skin so she could stop worrying so much. I think it's something that many of us struggle with personally. But in a professional setting, with the pressure of selling your photos to someone, it amplifies all of the feelings (cue the tears). It hurts when we mess up or someone criticizes our photography business. We put so much of ourselves into it that it FEELS personal, even if it is just business. Now that I'm 23 years into my photography career, I've changed A LOT in how I view and respond to negative comments AND have EVEN OVERCOME MY FEAR OF GETTING THOSE NEGATIVE COMMENTS. Today, I'll share my tips for what I do when someone puts me down AND what do to about your own fears that keep you stuck.

#44: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 2) Mar 02, 2021

Show notes

How the heck did they do it? Here's part 2 of our advice series with my $100k Yay Award Winning boutique photographers. You'll hear directly from them their #1 piece of advice for getting to $100k a year in your portrait photography business.

I believe one of the most powerful things to see is ordinary people doing extraordinary things. These photographers are just like you– juggling life, family, studio rent, bills with a love for making photos and wanting time freedom and flexibility to put family first. And it's happening for them. I want this for you, too, and I hope this series showed you that it's possible no matter where you live or what obstacles have been put in front of you. And next year, I hope to be giving YOU a $100k Yay award on my stage at Go Boutique Live.

And if you haven't listened to part one yet, go back and listen for amazing advice from photographers in all stages of their photography journey. Press play for part 2.

#43: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 1) Feb 23, 2021

Show notes

As you're listening to this episode, I'm in Charlotte, NC getting ready to step on stage in front of 1200 boutique photographers for our once a year, 3-day event, Go Boutique Live. One of my favorite parts of the event is when we get to honor boutique photographers with the YAY awards. We give awards for a lot of things – from you first one thousand dollar client (a Julie) to raising $1k for charity, reaching $10k in sales for the year and $50k in sales for the year. But the highest honor a photographer can earn is the award for $100k or more in sales of portraits from January – December. This year we have more $100k Yay award winners than ever before, despite 2020 being the year of a pandemic. How did they do it? I've asked these incredible photographers to share their advice for reaching $100k in your photography business. Press play now to hear part one of this two part series.

#42: From Losing Her House to Selling $45,000 of Photography 3 Months. Here's How. Feb 16, 2021

Show notes

As if it wasn't bad enough that her husband left her for another woman, COVID hit and Colleen Carlson was stuck with a huge mortgage, back taxes and had to return $20,000 in wedding and mitzva deposits. All while raising 2 teenagers on her own who were hurting, too. With a failing photography business as her only income source, Colleen took a leap of faith. In 3 months, she'd sold $45,000 of her photography. On today's podcast, you'll hear a very personal story from a woman who will inspire you, no matter where you are in your photography journey. Hit play now and be prepared to be lifted up by one of the strongest women I know.

#41: How I Find Amazing Interns Feb 09, 2021

Show notes

If I were to credit a key decision that has helped my business grow, it would be the decision to hire interns. I've always loved mentoring teenagers, especially teenage girls. Back in my ad agency days, the owners would always assign the interns to me because they knew it was my jam. Now, two of my first-ever interns, Andria and Erin, help run my companies. So today, I've asked my two current interns, Marley and Sam, to join me. We're talking about what makes a good intern, how to find interns for your photography business and what interns are looking for before they say YES to working with you.

#40: How Allison Rebuilt Her Photography Business After Losing 75% of Her Clients Feb 02, 2021

Show notes

When Allison Gallagher made the switch from digital files to boutique, she lost 75% of her clients and the rejection and self-doubt floodgates swung open. She wanted so badly to be a good example to her 9-year old daughter as a business owner and felt like she was failing at that. Over the last 3 years, Alison and I have been on a rollercoaster together. In this conversation, we'll chat about how she pushed through all the no's and opened her first photography studio and how her relationship with her daughter has blossomed along with her income. Meet my student, Allison Gallagher.

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