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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

#69: Are You Using Family First as an Excuse? Aug 24, 2021

Show notes

When someone cancelled an appointment with me recently and blamed it on a lack of childcare, it got me thinking about what family first actually means when you are a parent running a business. Family first is one of those things that's easy to say…but is harder to actually LIVE when you're serious about growing a photography business. I have super strong feelings on what family first REALLY means…and when people are using it as an excuse in business. Here's what family first means to me and 3 tips for LIVING it without holding your business back from what's possible.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://www.Joyofmarketing.com/podcast/episode-69

INSTAGRAM:

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FACEBOOK GROUP:

https://www.facebook.com/groups/ditchthedigitals

BOUTIQUE BREAKTHROUGH 8-week workshop starting SOON!

www.joyofmarketing.com/boutiquebreakthrough

#68: Tortoise vs Hare. Which is Better for Your Photography Business? Aug 17, 2021

Show notes

Which are you, friend? The tortoise or the hare? Over the years, I've learned that we all pretty much naturally identify as one or the other. So which is actually better if you're building a photography business? On today's episode, I'm digging into what to do whether you're the tortoise or the hare to keep your photography business moving forward without falling victim to comparison fatigue. Ready to dive in? Hit play!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://www.Joyofmarketing.com/podcast/episode-68

MIRRORLESS CAMERA GIVEAWAY ($2,500 value)

https://www.instagram.com/sarah.petty

INSTAGRAM:

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FACEBOOK GROUP:

https://www.facebook.com/groups/ditchthedigitals

#67: Her Husband Said It's Time to Get a Job. She Made $12,000 in 2 Months With Photography Instead with Tracy Lee Knuff Aug 10, 2021

Show notes

Have you ever wanted something SO badly, but it just doesn't feel like it's in the cards for you? After being laid off, my student Tracy Lee Knuff decided to make Photography her main gig.

But 6 months later, she'd photographed 22 sessions and made $0.

Tracy was working all the time…pumping money back into her business and that's when her husband gave her a deadline. He said, "Tracy, make it work or find a new job."

What this remarkable woman did next will inspire you that anything is TRULY possible. Hit play for a mind-blowing story.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

Joyofmarketing.com/podcast/episode-67

MIRRORLESS CAMERA GIVEAWAY ($2,500 value)

https://www.instagram.com/sarah.petty

INSTAGRAM:

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FACEBOOK GROUP:

https://www.facebook.com/groups/ditchthedigitals

#66: My Baby Left For College: 4 Things I Did To Set Her Up for Independence Aug 03, 2021

Show notes

When I had my twins, I immediately knew I wanted another baby because all I could think about was them both leaving me for college at the same time! Last week, that THIRD baby packed up her car and headed from IL to Florida for college. As I wiped my tears, I realized that over the last 21 years, I spent an inordinate amount of time prepping my kiddos to leave the nest and to be independent and successful when their time comes. So here are 4 things I did a little differently because I'm an entrepreneur that might just help you as you prepare your kiddos for independence, no matter what age they are. Let's dive in!

#65: I Got Kicked Out of My Photography Studio. Here's What I Did. Jul 27, 2021

Show notes

You definitely don't need a photography studio to be a photographer and I'm living proof of that.

In my 23 years as professional photographer, I've been both with and without a studio. But when I got kicked out of my 3rd studio a few years ago, I definitely wasn't expecting it.

Here's what I did to stay in business when a big hurdle was thrown my way.

Today I'm sharing 4 steps I hope will help you when you find yourself in an unexpected and uncomfortable situation.

Pop in your earbuds for some tips you don't even realize you need.

#64: Behind the Scenes of a $3,501.25 Portrait Order with Shalicia Johnson Jul 20, 2021

Show notes

Today we're going behind the scenes with professional portrait photographer / early childhood educator, Shalicia Johnson, because she just got her first Julie – a $3,501.25 order!

You may be wondering what the heck is a Julie? In our community of professional portrait photographers, a Julie is a photography client who invests over $1,000 in printed portraits. And we celebrate like crazy when portrait photographers get their first Julie because we know if they can get one $1,000 portrait order, they can do it over and over again. We even give out a special Julie Award at our annual 3-Day event, Go Boutique Live, to all students who get their $1,000+ client.

So pop in your earbuds and hit play to hear Shalicia's story of how she got her first Julie, what's changed for her since then, and how you can start getting Julie's, too!

#63: How to Use the Parking Lot Tool When Life Gets In the Way of Your Photography Business Jul 13, 2021

Show notes

Major life changes. Whether we've planned for them or never saw them coming, we all experience them.

A job loss or career change.
A cross-country move.
A new baby.
A health issue.

We've all been there. And as photography business owners, we may need to put your business on the back burner to attend to these life changes. That's why I developed the parking lot tool. Today I'm sharing how you can use this tool to get back to your photography business faster when life needed you to pull over. Let's do this.

#62: Are You Embarrassed By How Little You Make From Your Photography? Jul 06, 2021

Show notes

Dear photographer who is ashamed by how little you make right now from your photography.

I see the crazy hours you're putting in.

I see you agonizing over your prices.

I see the gorgeous images you create for your clients.

And I also see things you don't. I see you taking the risk of being in business for yourself and forgoing the guaranteed paycheck, benefits and vacation. And because of those risks, I FIRMLY believe, you are justified in earning a higher wage. If you are frustrated by how little you are making and how much you are working, you NEED to listen to this today.

#61: How to Take Your Clients' Photography Orders from $200 - $2,000 Jun 29, 2021

Show notes

Sometimes the thing that gets you the most PUMPED and lights your pants on fire to TAKE ACTION is to hear how somebody JUST LIKE YOU really did it.

And when I say really did it, I'm talking about one of my students who was a shoot and burn photographer who took her average client orders from $200 to over $2,000 working very part-time at her photography business.

Her name is Andee Anderton and I'm so excited for you to meet her. Andee is a momma of 2 precious girls under 3, who's growing a photography business that provides for her family while being present at the same time.

Not too long ago, she was in the same spot you're in right now:

Struggling with the business part…but LOVING the photography.
Answering inquiries for sessions through FB messenger and agonizing over whether to tell them $200 or $175 for a session.
Feeling down when client after client ghosts her after she shares prices.

Pop in your earbuds to hear Andee's inspiring story of what she did to get to where she is now.

#60: I Stopped Making These 7 Excuses. Here's What Happened Jun 22, 2021

Show notes

I made so many excuses for why I couldn't succeed in my photography business.

Over and over those first few years.

And then I wondered why things weren't working.

This was my story until I remembered something I picked up from my dad.

Today, I'm taking you deep into what I learned from him and what happened when I stopped making 7 key excuses.

I'll show you how I broke through them one at a time, so you can, too.

Hit play now!

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