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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #79: How a Former Dance Studio Owner Created a Career as a Pet Photographer Nov 02, 2021
    Show notes

    Last year, my student Andrea Fleury, was a stay at home mom, feeling a little burnt out and needed something to spice things up to help find herself again. After a few failed attempts at photography, she'd convinced herself that it just wasn't meant for this lifetime. Then she decided to pick up her camera again. What happened next will amaze you. Tune in to hear how this dance studio owner turned pet photographer built a photography business she loves.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-79

    FREE 30 Minute Training: How I Paid For College For 3 Kids + Saved for Retirement Working 16 Hours / Week as a Boutique Photographer www.joyofmarketing.com/watch

    BOUTIQUE BREAKTHROUGH 8-week workshop www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #78: 9 Price List Improvements Photographers Must Make to Become Boutique Oct 27, 2021
    Show notes

    Creating a really good photography price list can be complicated when you're trying to figure it out on your own. You can try to copy another photographers' prices, but what you don't see are the DOZENS of little hinges that make a big difference in how much your photography clients invest with you. Little things that there's no way you can understand about pricing unless you've spent years pouring over the strategy of pricing photography. Over the years I've critiqued THOUSANDS of photographers' price lists. And very few of them get a 100%. Hit play to hear 9 price list improvements that you can make to your photography price list.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-78

    FREE 30 Minute Training: How I Paid For College For 3 Kids + Saved for Retirement Working 16 Hours / Week as a Boutique Photographer www.joyofmarketing.com/watch

    BOUTIQUE BREAKTHROUGH 8-week workshop: www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #77: How a Mom of 3 Quit Her Career & Became a Boutique Photographer Oct 19, 2021
    Show notes

    When the career she thought she wanted turned out to be less than she'd imagined, my student Erin Lackey, slammed the brakes. This summer, she took a hard left once she realized that saying 'yes' to being an X-ray tech is less money than saying 'yes' to a photography client!" What she did about it will blow your mind. If you're chained to a career that's leaving you feeling 'meh' hit play now.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-77

    BOUTIQUE BREAKTHROUGH 8-week workshop

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook


    #76: It's Not Too Late if You Feel Like You're Made for More with Bari Baumgardner Oct 12, 2021
    Show notes

    If you've ever felt like you were meant for more in life, friend, this episode is for you.

    Event planner to big names like Tony Robbins, Bari Baumgardner spent most of her life trying to avoid sales. When she finally overcame her head trash around selling, she was able to build the company of her dreams. I asked Bari to come on stage at my 3-Day event for boutique photographers, Go Boutique Live, and hundreds of photographers told me this was their FAVORITE presentation of the entire 3 days. Here's part of her presentation from Go Boutique Live 2021.

    On this episode you'll learn:

    • The muscle you need to build if you feel like you were meant for more
    • What to do if you are unconfident when trying to sell your services
    • How to overcome objections that hold your client and YOU back

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.Joyofmarketing.com/podcast/episode-76

    BOUTIQUE BREAKTHROUGH 8-week workshop starts October 19

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    GO BOUTIQUE LIVE 2022 – DATES COMING SOON

    www.goboutiquelive.com

    FACEBOOK GROUP:

    https://www.facebook.com/groups/ditchthedigitals


    #75: What Photographers Can Learn From My Experience Sharing the Stage with Tony Robbins Oct 05, 2021
    Show notes

    Tony Robbins, arguably the biggest motivational speaker who ever lived, was the closing speaker at the four-day business and marketing conference I spoke at last week. Yes, little old me, mama of three college kids who's just a photographer, got asked to speak on the same stage as Tony Robbins. How amazing is that? Friend, if you're in a season where you're feeling stuck right now, here are five powerful shifts you can make today so that you can create the photography business you want for you and your family.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-75

    5 Day Booking Boost – Free Challenge

    www.joyofmarketing.com/bookingboost

    BOUTIQUE BREAKTHROUGH 8-week workshop

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook


    #74: How to Decide Which Mentor or Coach Is Right For You Sep 28, 2021
    Show notes

    There is an elephant in the room and I don't want to tippy toe around this anymore. There's a reason why the people you look up in business to have gotten to the top. And it's because they picked the right mentor or coach for them. Along the way, I've chosen wrong and learned some expensive lessons. So I've developed a framework for choosing the right mentor and I hope you can use it to save time and money in choosing the right leader for where you are in your business right now.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-74

    5 Day Booking Boost – Free Challenge

    www.joyofmarketing.com/bookingboost

    BOUTIQUE BREAKTHROUGH 8-week workshop

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook


    #73: What Kind of Marketing Should You Be Doing to Get Photography Clients? Sep 21, 2021
    Show notes

    Literally, I bet you could ask every photography business owner what their biggest challenge is and they would say, "oh, my biz is good – I just need more customers." If that's you, I am going to tackle this one head on today. And I'm pretty sure what I have to say is going to surprise you.

    So hit play now to learn what kind of marketing you should be doing if you're a boutique portrait photographer and what marketing you need to stop doing right now.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-73

    5 Day Booking Boost – Free Challenge

    www.joyofmarketing.com/bookingboost

    BOUTIQUE BREAKTHROUGH 8-week workshop

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook


    #72: How I Got to $100k/Year, the Year After I Opened My First Photography Studio Sep 14, 2021
    Show notes

    When you're a photographer trying to grow your business, it means a LOT of taking one step forward and then 2 steps back when life I happens. It's kind of like trying to climb up a hill that's covered with a greasy slip and slide! There's a lot of guessing, stumbling, building up head trash, questioning yourself, working alone and trying to stay pumped up about the dream. So today, I'm sharing a SIMPLE solution for how I grew my business quickly. It will seem so obvious when you hear it, but if you're not growing as quickly as you'd like, you're probably ignoring it. Now let's dig in.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://Joyofmarketing.com/podcast/episode-72

    FREE 33 Minute Video Training:

    How I Paid For College For 3 Kids + Saved for Retirement Working 16 Hours / Week as a Boutique Photographer

    www.joyofmarketing.com/watch

    BOUTIQUE BREAKTHROUGH 8-week workshop

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FACEBOOK GROUP:

    https://www.facebook.com/groups/ditchthedigitals


    #71:Why Introverts Actually Have an Advantage as Photographers Sep 07, 2021
    Show notes

    Do you ever feel like you just don't have the right personality to get clients?

    Are you constantly overthinking what you say to clients, feeling insecure that you're going to mess it all up?

    Well you're not the only photographer who feels this way. If you identify with being more introverted than extroverted, you're going to love what I've got for you today.

    After coaching photographers for over a dozen years, I've found that introverts can actually do BETTER at business than extroverts. You heard me right! Now let's dig in.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://Joyofmarketing.com/podcast/episode-71

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FACEBOOK GROUP:

    https://www.facebook.com/groups/ditchthedigitals

    BOUTIQUE BREAKTHROUGH 8-week workshop starting SOON!

    www.joyofmarketing.com/boutiquebreakthrough


    #70: Her Phone Stopped Ringing and She Needed Clients. Here's What She Did. Aug 31, 2021
    Show notes

    Which are you, friend? The tortoise or the hare? Over the years, I've learned that we all pretty much naturally identify as one or the other. So which is actually better if you're building a photography business? On today's episode, I'm digging into what to do whether you're the tortoise or the hare to keep your photography business moving forward without falling victim to comparison fatigue. Ready to dive in? Hit play!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://Joyofmarketing.com/podcast/episode-70

    MIRRORLESS CAMERA GIVEAWAY ($2,500 value)

    https://www.instagram.com/sarah.petty

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FACEBOOK GROUP:

    https://www.facebook.com/groups/ditchthedigitals


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