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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

#9: Hate Selling Your Photography? Hit Play! Jun 30, 2020

Show notes

It saddens me how much guilt, shame and anxiety photographers have over selling their photography. You might be paralyzed by the fear of being rejected or heck, even just the thought of someone thinking you're pushy or salesy. So instead of creating a business that serves your clients as well as YOU, you want to keep everyone happy and end up giving it all away or competing to be the cheapest. But instead of feeling good about keeping everyone happy, you start to resent your clients and your business because you've burned up your most valuable asset – your time. And the worst part, you have little or no money in the bank to show for it. I want to break down for you how S-E-L-L doesn't have to be a 4-letter word if you come from a place of service. Stick with me because you're going to get REALLY actionable steps to follow and by the end of this episode, you'll see that not only are you helping your clients by selling to them, you actually have a moral obligation to do it. If you're a photographer who hates to sell, press play now.

#8: How to Work From Home with Kids And Still Get Things Done Jun 23, 2020

Show notes

Your life has suddenly been thrown into a tailspin. Your children have descended upon you and every 5 minutes they need to be fed, need to use your computer for home schooling that you didn't ever sign up for. They want you to play with them…to entertain them. It's a good day if everyone in the family only cries once. So about your work routine. Yeah…what routine? In this absolute chaos you've been dumped on with jobs you didn't apply for - teacher/principal, parent, disciplinarian, av department, 24/7 cook, cleaning staff. How are you supposed to keep your business going? Take a deep breath and stick with me because on today's joycast, we'll talk about how to work from home with kids and still get things done so you don't end up fighting your kiddos for a corner to cry in.

#7: What to Do When Your Family Doesn't Believe In You Jun 16, 2020

Show notes

We've all had it happen. A well-meaning friend or relative tries to give you business advice on what you should and shouldn't do in your photography business. But they aren't an expert at all. Your hubby who says "You have to sell digital files." Or your mom who says "everyone other photographer around here charges under $200 and you're new so you better be cheaper." Or your friend who says "I'd never pay that for pictures and no one I know will either." If you've ever had a conversation like this with a loved one, I'm talking to YOU in this episode. So hit play and learn how you can still share what's going on in your business with your family without having to accept their business advice.

#6: 5 Reasons Why Your Photography Marketing Isn't Working Jun 12, 2020

Show notes

Marketing. It is one of the hardest things to learn and implement successfully when you're a business owner. Second-guessing every idea. Letting fear of doing it wrong paralyze you from doing anything at all. When I think back to my years of working at an ad agency, I remember seeing the same thing from client after client. So trust me on this one, photographer friend. You're not alone in this. Most business owners try marketing, but don't do it correctly. So when it doesn't work, they start to build up head trash about why they aren't good at it or why marketing just doesn't work for them. Jumping from thing to thing to thing – Instagram, Facebook ads, blogging, Pinterest, email newsletters, magazines…. they don't stick with anything long enough to make it work and the downward spiral continues. Listen. If this is you, it's not your fault! Hang with me because I have identified the top 5 reasons your marketing isn't working. And by the end of this joycast, I want you to know why things aren't working for you and what you can do about it!

#5: 3 Ways Your Photography Business Can Survive Disruption Jun 11, 2020

Show notes

One thing is for certain. If you are in business long enough, you're going to hit some kind of disruption that's outside of your control. It could be a weather related like a flood or tornado, a health issue with a family member or even a world-wide pandemic. If you've ever found yourself worrying about how to keep your business going when everything around you is falling apart, you're in the right place today. Just because your life is in chaos doesn't mean your business has to suffer. Let's chat about 3 ways your photography business can survive any disruption while at the same time, you can say yes to your family when they need you. Stick with me…

#4: Are you Good Enough to Make Money with Photography? Jun 10, 2020

Show notes

Do you ever wonder if you're actually a good enough photographer to make a consistent income? A good enough photographer to quit your day job and replace it with money people pay you for your images? A good enough photographer to look people in the eye and tell them you are a professional and not feel like you have a flashing, neon sign on your forehead flashing "fraud"? If you've ever doubted your abilities, stay with me because today I'm sharing the lesson I learned about being good enough. It may shock you.

#3: Why It Doesn't Matter If Another Photographer Is Cheaper Jun 09, 2020

Show notes

It's exhausting when you see another post from a good photographer whose prices are lower than yours, sharing her latest special. You go down the rabbit hole, questioning your photography prices. Could I book more sessions if I lowered my prices? Do I just need to give digitals since everyone else is? Is it even possible to make money in photography? If you've found yourself thinking these things, this episode is for you. And it's probably going to surprise you.

#2: I Stopped Selling Digital Files. Here's What Happened May 15, 2020

Show notes

I was just a mom of newborn twins who wanted to add a little income from photography so that things weren't so tight. So I looked around and did what every other photographer was doing because that seemed the easiest. But what was supposed to be easy felt impossible for me. I saw my dream of balancing parenting with running a business go down the drain.

On this episode, I'll share how I saved my business and what to do so you don't kill yours.

#1: How A Mom with Newborns Left Her 9-5 & Built a Profitable Photography Business May 15, 2020

Show notes

Today's episode is the farthest thing from a highlight reel. I'm going to share how I accidentally became a professional photographer and why I am so passionate about helping anyone out there whose dream is to have a career that provides you an income for doing something you'd probably do anyway for free.

You might see my cool studio now and think my life and journey were so easy, but that's the farthest thing from the truth. I started this journey as a mom with 3 kids under 3 with a very badly broken business. I want you to know that no matter how bad things are in your photography business today, there is hope. You can fix it.

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