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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

#19: Comparing Yourself to Other Photographers? Do This Today. Sep 08, 2020

Show notes

Your stomach drops. The lump in your throat appears out of no where. And the tears – I'm not crying, you're crying!. Another photographer you're friends with just got a $5k order. And as much as you want to celebrate with her, the volume on your own head trash is up to level 10. What's wrong with ME? How come I'm not getting orders like that yet? Is it my prices? My marketing? My photography? Heck, maybe I should throw in the towel and go sell essential oils!? Friend, I know you've gone down the spiral of comparison before because you're HUMAN! On today's episode, I'm going to show you how to get out of this downward spiral once and for all and how to use comparison to LIFT YOU UP instead of pulling you down. If you're comparing yourself to other photographers and harshly judging yourself, let's hang out today.

#18: I Tripled My Photography Income September - December. Here's How. Sep 01, 2020

Show notes

This may sound a little bit savage, but hear me out because the coach in me can't help but get a *little* fired up when I see you out there dabbling with your photography business. Now before you say, "Who me?!" and snuggle back into being content to make whatever money falls in your lap from your photography this year, listen up. If you're thinking about throwing in the towel for the year because your photography business hasn't looked like you thought it would back in January. Pu-lease. No one's photography business looks like we thought it would back in January, mine included. But here's a little secret it took me a few years to learn. A portrait photographer makes ALL their profit from September – December. And in this episode, I'm going to show you HOW so that the last 4 months of the year completely turn your 2020 around. It's SUPER juicy so grab your notebook and press play now.

#17: 1 Change You Can Make to Grow Your Photography Business Now Aug 25, 2020

Show notes

Photographer, there are more reasons right now than ever to pull back or quit your photography business. The economy! COVID! I bet you've thought to yourself (ahem) "Businesses are closing and people are losing their jobs so I can't grow a photography business!" Or maybe you've thought this one, "My kids are at home…I am the teacher and we're sharing ONE computer so I can't grow my photography business right now." And not to point any fingers, but I see you over there thinking that "Nobody in my community is even leaving home because of the 'rona so there are NO photography clients to hire me." Well photographer friend, here's the thing. We all look for proof of our false beliefs. We want to be right so darn bad that we'll SELF-SABOTAGE our dreams. It's a real phenomenon called confirmation bias. And it's standing in the way of you and that photography business that you want. The business that can solve your money problems. The business that can even solve your relationship problems. And I'm going to show you how to kick confirmation bias to the curb. Once you do that, your photography business can actually start growing again. So press play and let's do this!

#16: How I Plan My Photography Marketing Aug 18, 2020

Show notes

Here's something that may shock you. I don't plan out my photography marketing more than a few months in advance. Now before you say, but Sarah, I've followed you for years. I know how much you love to plan. I've SEEN your photography marketing calendars. Let me explain. I've got 3 kids. My kids have tons of activities and I get their sports schedules a few months before the season starts. I run a second business, the joy of marketing, where I coach photographers and often cool opportunities come up that I want to go do. So if I tried to plan all my photography marketing a year at a time, none of it would actually happen on the exact day I planned for it to. On today's episode, I'm going to share with what actually works better for me when it comes to planning my photography marketing. If you're staring at a blank marketing plan, not sure where to start. Or you're overwhelmed by the thought of planning past tomorrow due to all the uncertainty in the world right now, this episode is for you. I'm sharing one SIMPLE tool that I call the drip and the hammer. I learned back in my days at a marketing director at an ad agency and it literally changed everything for me. I'm pretty sure it will change how you look at your marketing moving forward, too. Get ready, friend. Let's do this.

#15: How to Make Decisions When You're Stuck Part 2 Aug 11, 2020

Show notes

Friend, there's nothing worse than being stuck in indecision prison. Let's be real. There's not a photography business owner on earth who hasn't experienced it. But being paralyzed by indecision keeps us from doing a good job in ANY of our roles in life!! Parent. Spouse. Friend. Child. Photographer. So on part 2 of this joycast on How to Make Decisions When You're Stuck, we're diving a little bit deeper. I'm sharing 4 more tricks for breaking out of indecision prison. Because if you want to be: • A successful professional photographer… • A connected spouse … • A present parent… • And a kick-butt awesome human being… You can't wait for a pardon from Indecision Prison. You've got to break out! Hit play and let's do this.

#14: How to Make Decisions When You're Stuck Aug 04, 2020

Show notes

Raise your hand if you're in a season where even the simplest decisions trip you up. You're exhausted, avoiding every flavor of decision from what to make for dinner to whether you should rebrand your photography business, create a new logo and change your prices. You're stuck in a rut, seconds away from a toddler in Target meltdown and it feels pretty terrible. Friend, I've been there. And today I'm going to share a tool with you that I use to help me when I'm stuck. It centers me, reminds me of what's important and serves as a filter to help me make decisions more quickly. Are you excited to learn it? Let's do this!

#13: Need a Photography Client? Do This Now! Jul 28, 2020

Show notes

Hey portrait photographer. What if I told you I could help you find a client who could afford your photography in the next few minutes….without EVER even stepping foot in your town. You'd probably say Sarah, you're crazy. Well, friend, today's your lucky day because I'm going to prove it to you right now. The truth is, no matter where you live, there are people with disposable income. You just haven't learned HOW to look for them. So today I'm going to teach you a tool I created called "Follow the Mower" so you'll know exactly where to go to find a portrait photography client who can afford you right now. Hit play and let's get started!

#12: How Much Can a Photographer Make? Jul 21, 2020

Show notes

Do you ever wonder if you can really make MONEY as a portrait photographer in a world of shoot-and-burners doing it cheaper? Or if the day will EVER come that you can replace your paycheck from the job you don't even like with the money you'd make doing photography? If you're like me, juggling family, life and all the things, you need some assurances that every second you pour into this photography business is worth your time, right? Even if you're not looking for a 6-figure income from photography, you need to know what's possible for YOU, in today's world, in your market, as a professional portrait photographer. So on today's episode we're going to talk about how much a professional portrait photographer can make. Digging into all the good stuff like:

How to support an actual family on a photography income.
How to get profitable in DAYS, not YEARS.
Why what the average photographer makes is a lie.

I'm getting real with you today, friend. So click play if you're ready to turn that love for photography into a business that actually pays the bills.

#11: What No One Ever Told You About Failure Jul 14, 2020

Show notes

Failure is such a crazy thing for photographers isn't it? It's something we spend hours obsessing about before it even happens! We give it control over us to the point where we're afraid to even "try" something. We're consumed with what ifs. What if it doesn't go well? What will people think of me? Even worse, I'll feel bad, embarrassed, ashamed. And I don't want those yucky feelings. So I avoid even trying. It doesn't even matter if you just guessed at it or didn't have any type of model to follow because we blame only ourselves for our failure. Fear of failure is real thing, friend. But there's something you've NEVER been told about failure. So hit play and listen up if the F word has been tripping you up.

#10: How to Be a Boutique Photographer Without a Photography Studio Jul 07, 2020

Show notes

On a scale of 1-10 how true do you think this is? To be boutique and for clients to value what you do, you have to have an amazing photography studio. You've thought it right? We've all have. Convinced our clients will have sticker shock when they see our prices and then see our studio…or LACK of studio? So today I'm going to show you how you can be a boutique photographer without a studio. It's easier than you think. You'll see how my student, Sheila McCallister, is crushing it without a studio. And she has 5 kids! And if you've had a studio on your vision board forever… I'll share how to know if you're ready to take the plunge and become a studio owner. Click play and let's dig in!

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