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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #89: How To Know If It's Time to Raise Your Photography Prices Jan 11, 2022
    Show notes

    It seems like at the start of a new year, everyone you do business with raises their prices. From your hair salon, to your trainer to your physical therapist and even your subscriptions. So as a photographer, should you raise your prices, too? Hit play today for some photography pricing tips for you.

    RESOURCES:

    FREE 5 DAY CHALLENGE www.joyofmarketing.com/challenge

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-89

    Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #88: Part 2: The 5 Phases of Growing a Photography Business That Fits Your Life Jan 04, 2022
    Show notes

    Welcome back for part two of the two part series: 5 Phases of growing a photography business that fits your life.

    In part one, I shared what those early phases of a boutique photography business look like, especially when you have a growing family. Now it's time for part two where I'm an open book about how Sarah Petty Photography and my life shifted as my family grew. If you're curious about what a two decade career as a professional photographer can look like for your boutique photography business, pop in your earbuds and get ready for a fun ride.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-88

    Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022

    www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FACEBOOK GROUP:

    https://www.facebook.com/groups/ditchthedigitals


    #87: The 5 Phases of Growing a Photography Business That Fits Your Life Dec 28, 2021
    Show notes

    Balancing a business and a family, while super rewarding, is never easy. It is even harder when you have major life changes, like a pandemic, a new baby, or for me this year, my youngest child going off to college. Today, I want to share the 5 phases my photography business has gone through over the last 2 decades and what to pay attention to, no matter what phase you are in. You can have a photography business that fits your life, no matter what your family life currently looks like. Hit play to learn how.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-87

    Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022

    www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FACEBOOK GROUP:

    https://www.facebook.com/groups/ditchthedigitals


    #86: How to Talk to Your Family About Your Business Over the Holidays! Dec 21, 2021
    Show notes

    The holidays mean family time. Catching up with people you don't see every day, lots of food, fun, and sometimes drama. Your family wants to know what's going on with your business. So what should you share? And what should you keep to yourself? Today I've got some tips for how you can not only talk to your family about your business, but also get them cheering for you! Pop in your earbuds and let's do this!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-86

    Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #85: Do this HOT Marketing Idea Before Christmas Dec 14, 2021
    Show notes

    Oh my goodness the holidays get expensive. And the last thing I want for any of us, is to go into debt for this. So today, I'm sharing one simple thing photographers can do before Christmas gets here to bring in extra revenue to cover all those last minute expenses. Even if you have a LOT on your plate right now and no time to shoot any sessions. The best part - it takes maybe 15 minutes. You ready? Let's do it

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-85

    Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #84: Are You Taking Advantage of These Tax Write Offs for Photographers? Dec 07, 2021
    Show notes

    Tax write offs, really? What even does that mean? Entrepreneurs are always talking at the end of the year about writing things off. Today, I am gonna dig into what it is and what it means for a photographer. And I'll go through 4 categories of tax write offs that you may have overlooked. Press play now and get ready to save some money!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-84

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    Go Boutique Live – 3 Day event February 15-17, 2022 www.goboutiquelive.com

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #83: How 3 Photographers Raised Money For Charity in 2021 While Building Their Businesses. Nov 30, 2021
    Show notes

    Ever you wish you could do more for the causes and charities that deeply move you? Do you long to make a bigger impact? I bet you do, friend. Because you're a photographer, and I know that photographers have the biggest hearts on the planet. No matter what you've been through yourself, your heart is tugged to do more for others. So on today's episode, I'm highlighting three of my students who are lifting up their favorite charities and causes as they grow their photography businesses. Press play for a few fresh ideas to spark your giving this season.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-83

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    Go Boutique Live – 3 Day event February 15-17, 2022 www.goboutiquelive.com

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #82: How a Stay-At-Home Mom of 5 Overcame Her Fear of What Her Friends Would Say About Her Prices & Got a $5,000 Order Nov 23, 2021
    Show notes

    One of my favorite things to do is to share stories of what my students have overcome and their wins to inspire you to keep going. So today that's what I'm doing. You'll meet Samantha Hardcastle, a small town stay-at-home mom of 5 kids who officially opened her business in January and within months had a $5,000 order and is now building her own home studio! Say what? Press play to hear what Samantha's journey has looked like from hobby photographer to profitable photographer-extraordinaire.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-82

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    Go Boutique Live – 3 Day event February 15-17, 2022 www.goboutiquelive.com

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #81: 4 Completely Free Ways to Build Your Photography Business As You Do Your Holiday Shopping Nov 16, 2021
    Show notes

    It is the holidays and it is the time of year when we all go shopping, whether we like it or not. I want to change how you look at shopping this holiday season and share 4 COMPLETELY FREE Ideas for how you can start to build relationships and help local businesses you love. Hit play now to jingle and mingle!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-81

    FREE GRAPHICS: DM me the word Local on Instagram @sarah.petty I've got some fun free graphics for you to use on social media this holiday season to show your support for the local businesses you love.

    INSTAGRAM: https://www.instagram.com/sarah.petty

    Go Boutique Live – 3 Day event February 15-17, 2022 www.goboutiquelive.com

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #80: The Shortcut I Take A Few Times Every Year to Accelerate My Businesses Nov 09, 2021
    Show notes

    As a mom and a photography business owner, I love when I can slip into auto-pilot. It's the mode that gets me through MANY hours when there is so much coming at me that it wouldn't be humanly possible to get everything done without it. But here's what I know happens when I spend too many of my days in auto-pilot in my business. It keeps me stuck, with little to no growth. So I'm going to share the shortcut I take a few times a year, when I notice my business is stalling.


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