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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

# 109: New Headtrash Removal Hack I Just Taught My Coaching Students May 31, 2022

Show notes

I don't know about you, but I know that when I don't hit my goals things in my head start to get messy and the bully in there gets vicious. So today, I have the solution to make you "psychologically bulletproof." If you're beating yourself up and you need a little protection from any bad experience you've had, press play.

RESOURCES:

BOOK: THE GAP AND THE GAIN

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-109

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#108: From Struggling to $15,000 in 4 Months. How Cindy Turned Her Photography Business Around May 24, 2022

Show notes

My student Cindy had TONS of competition, or so she thought. So she was busting her butt for $300 orders. And totally burned out. "I thought I was serving my clients, but I wasn't serving myself." When she switched her business model to boutique, she was floored … $15K in 4 months??? With all that "competition?" Yes, yes YES!! Hit play to hear how she did it.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-108

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#107: Think It's Not the Right Time to Grow Your Photography Business? Listen to this. May 17, 2022

Show notes

There's a powerful exercise I love doing with my students when they get stuck in the buts. I'm not talking about anatomy here…this is a G rated podcast! The buts I'm talking about on this podcast are the buts that your mind comes up. You know you've got them. They are all the reasons why you tell yourself you can't have what you want. Hit play to hear me doing this exercise with 600 students at my annual 3-day LIVE experience, Go Boutique Live, and can start removing the buts in your life.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-107

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#106: Here's What Happens When Photographers Visit My Photography Studio May 10, 2022

Show notes

Have you ever wondered what it would be like to visit my photography studio in Springfield, Illinois? Twice a year I welcome a group of boutique photographers in for 2 days. And this week is the first time this year my students will be here. So what happens when they visit? Hit play for a sneak peek of what is about to happen for these 150 photographers when they come to town and to learn how you can visit, too.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-106

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#105: How a Stay at Home Mom With a Photography Hobby Turned Her Photography Side Gig Into $3,000 Orders May 03, 2022

Show notes

Angela was always "that mom with a camera."

A stay-at-home-mom, she did photography as a hobby, hoping she'd one day turn her side gig into a real business.

She had a TON of equipment …

But measly sales.

And no idea how to "level up."

Her hubby told her if she wanted to make her photography into a real business, she'd have to just "figure it out."

She didn't listen.

And he was the FIRST person she called when she got her first $3,000 order - LOL!

What changed?

Listen now to this week's episode to find out.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

www.joyofmarketing.com/podcast/episode-104

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography:

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#104: Christina Restarted Her Photography Business and Got 3 $1k+ Clients FAST. Here's What She Did Apr 26, 2022

Show notes

Christina was a hard-working mom of five who had to put her photography business on hold because it was taking over everything. There was tension between her and her husband…

There was never enough time for the kids…

She was so stressed her hair was literally FALLING OUT.

So she put her family first - and quit for 2 years!

But she MISSED having a creative outlet. A purpose. A passion.

She had to find a way to build a business that would work around her kids, not the other way around.

Pop in your earbuds and find out how Christina got her groove back (and THREE $1k+ clients FAST).

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-104

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#103: Want a Photography Studio? Here's What To Do First! Apr 19, 2022

Show notes

Are you a photographer who dreams of having a photography studio? Go, you! My goal today is to save you from jumping into a studio before you're ready. Hit play to learn what to do first to get your business ready for this next big step.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-103

FREE, 5 Day, Pain-Free Pricing Challenge April 18 – 22, 2022 www.joyofmarketing.com/pricingchallenge

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#102: 7 Planning Strategies So You Don't Spend Tax Season In Tears Apr 12, 2022

Show notes

TAX WEEK TAX WEEK. There is no way around paying taxes if you run a profitable business and you live in the United States of America. As my businesses have grown over the years and my income has gone up, I've come to dread this week. It's the week where I can expect a call from the accountant telling me what I owe. Queue tears, panic, disappointment. In the early years of Sarah Petty Photography, I often owed money that I didn't have. So whether you've been there or not, you likely will be in the future now that you're growing your photography business. Today's podcast is to give you perspective to not only help you survive this week, but to get through it feeling good about yourself and where your business is going. Listen now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-102

Pain-Free Pricing Challenge April 18 – 22, 2022 www.joyofmarketing.com/pricingchallenge

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

# 101: Can You Be a Boutique Photographer If You Have Severe Anxiety? Yes, You Can! Apr 05, 2022

Show notes

Jennifer Tobicoe is a Chicago-based mom of grown kids who wanted to make a career change after her divorce. The problem: she suffered from severe panic attacks. Gripped by fear even answering the phone when an unknown caller was on the other end, she wondered how she would ever be able to be a photographer. Today, Jennifer shares her inspiring story of how she gained confidence for the first time in her life and had two nearly $2,000 portrait orders. Press play to find out how Jennifer is building her photography business and her confidence from the ground up.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-101

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

#100: 7 Things I Would Do Differently If I Started My Photography Business Over Mar 29, 2022

Show notes

I don't remember ever thinking I'd own a portrait photography business when I grew up. But then I hit my 30's, had twins and wanted the time freedom and income potential that starting a photography business could give me. I wanted to be the mom who had a career I loved AND be at everything my kids were involved in. Now, after over 2 decades of owning 2 businesses, I've learned a lot of lessons. So today, I'm sharing 7 things I would do differently if I started my photography business over. And I guarantee these tips aren't what you expect.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-100

BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

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