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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #129: 13 Things You Can Do to Increase the Value of Your Photography Oct 18, 2022
    Show notes

    If you've ever looked at your photography business and thought, "All this work… and I only made THAT much??" I hear you.

    Hit play to learn 13 EASY ways to add value to your photography so clients will HAPPILY pay you more!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-129

    SHOW TRANSCRIPT:

    https://bit.ly/3CEnF1n

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #128: How Hard Is It to Reach 6-Figures In Your Photography Business? Oct 11, 2022
    Show notes

    What if you could STOP hustling and earn even MORE in your photography business?

    Today I'm going to share a little simple, eye-opening math formula that shows you JUST HOW CLOSE you actually are to making 6 figures.

    Hit play to learn what I like to call "The Money Math Behind a 6-Figure Photography Business".

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-128

    SHOW TRANSCRIPT:

    https://bit.ly/3MnEFNQ

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #127: How a Digital File Photographer Reinvented Herself as Boutique in a New Community Oct 04, 2022
    Show notes

    Have you ever felt defeated in your photography business? Like nothing you're trying is working?

    Today my student Carolyn Slavenas is sharing how she moved to a new community AND transitioned THREE clients into boutique clients… FAST.

    Hit play to learn how she quickly reinvented herself and generated a $4,147 order!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-127

    SHOW TRANSCRIPT:

    https://bit.ly/3M2E18n

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #126: The Shift I Made to My Money Mindset that Removed My Guilt & Shame Sep 27, 2022
    Show notes

    Have you ever felt a pang of guilt while pulling money out of your wallet to buy something?

    Money can have such an emotional chokehold on us.

    But we have the power to change that!

    Hit play to learn the mindset shift you need to make to live the BIG life of your dreams. (I learned this from my amazing "second dad" and I can't wait to share it with you…)

    RESOURCES:

    TRANSCRIPT:

    https://bit.ly/3E1sowr

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-126

    FREE 5 DAY BOOKING BOOST

    September 26-September 30, 2022

    www.joyofmarketing.com/bookingboost

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #125: 4 Safeguards for Photographers When Using Social Media Sep 20, 2022
    Show notes

    As photographers, we need to be present on social media to get in front of potential and existing clients. But sometimes creating content for your business can feel like a full-time job. Exhausting, right?

    Thankfully, it doesn't have to be that way!

    Hit play to learn how to promote your photography business on social media without driving yourself crazy or getting sucked into a "scroll hole".

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-125

    SHOW TRANSCRIPT:

    https://bit.ly/3eRO8jG

    FREE 5 DAY BOOKING BOOST

    September 26-September 30, 2022

    www.joyofmarketing.com/bookingboost

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #124: What To Do When Things Aren't Working Sep 13, 2022
    Show notes

    Do you ever feel like NOTHING is working to move your photography business forward? It's one of the most disheartening feelings in the world!!

    The good news is, there are a few simple and strategic things you can do to start seeing more momentum in your business… TODAY!

    Hit play to learn what to do when it feels like nothing is working.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-124

    SHOW TRANSCRIPT:

    https://bit.ly/3eMApe3

    FREE 5 DAY BOOKING BOOST

    September 26-September 30

    www.joyofmarketing.com/bookingboost

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #123: How To Turn Your Portrait Clients Into Repeat Clients Sep 06, 2022
    Show notes

    One of the best tricks I have up my sleeve for running a successful photography business is turning all of my amazing, right-fit clients into repeat clients.

    It's easier than you might think!

    Hit play to learn how I keep my clients coming back to me time and time again (after they've gushed about their experience to their friends, of course)!

    Wondering where to find your first few clients? Make sure you're chatting while you're out and about! DM me "conversation starters" on Instagram (@Sarah.Petty) and I'll send you over some genuine ways to strike up a conversation wherever you are while working in what you do as a photographer.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-123

    SHOW TRANSCRIPT:

    http://keap.li/HVzs20

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #122: How This Army Veteran & New Mom Is Juggling Her Photography Business with a Newborn Aug 30, 2022
    Show notes

    Have you ever felt like you can't have a career in photography? Like it's unrealistic, or just not something that someone in your position could do?

    Today I'm chatting with Army veteran, new mama, and photographer Michelle DeLurme who felt the same way… until something shifted.

    Hit play to learn what that was and how she went from working 80-hours a week to just a few hours a DAY while still generating enough income to take her daughter to Disney World (and all of the other fun extras she wants)!

    Ready to start your own conversations that lead to an amazing community of people around you? DM me "conversation starters" on Instagram (@Sarah.Petty) and I'll send you over some genuine ways to strike up a conversation wherever you are.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-122

    SHOW TRANSCRIPT:

    http://keap.li/edjuOf

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #121: How To Start a Conversation About Your Photography Business With ANYONE Aug 23, 2022
    Show notes

    What if you could turn your everyday activities (like grocery shopping or heading to Target) into marketing activities for your photography business?

    Today I'm going to show you how I learned to book new clients everywhere I go!

    Hit play to learn how to start a natural conversation about your business with anyone.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-121

    SHOW TRANSCRIPT:

    http://keap.li/FbZGyz

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #120: Is This Why You Have Too Much Competition for Photography Clients? Aug 16, 2022
    Show notes

    Did you know you can actually CONTROL how many competitors you have?

    Yes, seriously! It's in YOUR control.

    Hit play to learn how I figured out what made me so special and different that my competition totally disappeared.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-120

    SHOW TRANSCRIPT:

    http://keap.li/durik8

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


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