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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #149: $100k in 6 months! How this single mom photographer pivoted from weddings to portraits Mar 07, 2023
    Show notes

    Are you a wedding photographer who wants to transition to portrait photography so you can spend time with your family on the weekends? Or maybe you've already started to make a change in your business and are stuck in a weird, awkward hybrid phase.

    Amy Wellenkamp was in the same boat. She wanted to make a change, so she offered a little bit of this, and a little bit of that.

    But when the pandemic hit and she lost 30% of her business in five days, she knew she had to go all in on ONE thing.

    Hit play to learn how this single mom photographer pivoted from weddings to portraits (during an incredibly stressful time) and CRUSHED it!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-149

    SHOW TRANSCRIPT:

    http://bit.ly/3IRuTSR

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #148: Part 2: The Top Secrets to Reaching $100K From My 2022 Yay Award Winners Feb 28, 2023
    Show notes

    As promised, here is PART TWO of the top secrets to reaching 100k from my 2022 Yay Award Winners!

    These photographers earned as much as $400,000 last year in their photography businesses, so you'll want to hear their favorite tips for growing a profitable photography business.

    Hit play to learn what changed the game for these 7 boutique portrait photographers and how they're crushing it right now!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-148

    SHOW TRANSCRIPT:

    http://bit.ly/3SxCA55

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #147: The Top Secrets to Reaching $100K From My 2022 Yay Award Winners (Part 1) Feb 21, 2023
    Show notes

    What if you had the chance to hear how other boutique portrait photographers are finding success no matter where they live or what circumstance they're in?

    Well, today you CAN!! I gathered up some of my TOP performing students (all who did 6-figures+ in 2022) and asked them to share their biggest secrets with you.

    Some of them are photography veterans, and some are just starting out. Some are in small towns, and others are in huge cities.

    What they have in common is that they have a passion for photography (just like you) and have cracked the code on being able to run their business AND be there for their families.

    Hit play to learn what changed the game for these 7 boutique portrait photographers – and stay tuned for next week's episode when you'll hear from 7 MORE top performers!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-147

    SHOW TRANSCRIPT:

    http://bit.ly/41a2srr

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

    February 28 - March 2, 2023

    TICKETS ON SALE NOW!

    www.goboutiquelive.com

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #146: How to Balance a Growing Photography Studio When You Want To Travel More Feb 14, 2023
    Show notes

    How do you juggle the dreams you have for your photography business and the desire to travel more with your family?

    Today I'm chatting with my student (and long-time photographer) Chianne Coffman to learn how she was able to take her business from struggling to 6-figures WHILE taking frequent road trips with her husband and two kids.

    Hit play to hear the steps she took to show up for her family WITHOUT giving up on her business goals.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-146

    SHOW TRANSCRIPT:

    http://bit.ly/40MAYI6

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

    February 28 - March 2, 2023

    TICKETS ON SALE NOW!

    www.goboutiquelive.com

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #145: What You Can Learn From My Response to an Instagram Meanie Feb 07, 2023
    Show notes

    Have you ever gotten a hurtful comment on social media about your photography business (or maybe even about you personally)?

    Has the fear of being judged by commenters has stopped you from putting yourself out there?

    Today I'm sharing a mean comment I received on Instagram and how I responded to it.

    Hit play to learn how to keep a professional image AND prevent yourself from taking on any head trash from the internet trolls.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-145

    SHOW TRANSCRIPT:

    http://bit.ly/3RyOBqi

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

    February 28 - March 2, 2023

    TICKETS ON SALE NOW!

    www.goboutiquelive.com

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #144: How To Create a Name for Your Photography Business Jan 31, 2023
    Show notes

    Your photography business name is one of the first things potential customers see (and what they will remember you by) — so it's CRITICAL that you pick the right one.

    But brainstorming the perfect name can be tough. Where do you even start?

    Never fear! Hit play to learn my tips for creating a name for your photography business that you won't want to change in a few years.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-144

    SHOW TRANSCRIPT:

    http://bit.ly/3WCbs5n

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

    February 28 - March 2, 2023

    TICKETS ON SALE NOW!

    www.goboutiquelive.com

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #143: How This Breast Cancer Survivor Went From $200 Sessions to $4,000 Sessions in Just a Few Months Jan 24, 2023
    Show notes

    What if you could take control of your photography career in just a few months?

    WITHOUT spending endless hours on the computer editing or sacrificing family time…

    That's exactly what breast cancer survivor Stacy Lange did!

    When her husband said things like, "You're always on that dang computer, and you're only making $200!"….Stacy realized she was giving more time to her clients than to her family.

    Hit play to learn how she went from $200 sessions to $4,000 sessions while being the full-time caregiver for her son.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-143

    SHOW TRANSCRIPT:

    http://bit.ly/3WjsMMc

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

    February 28 - March 2, 2023

    TICKETS ON SALE NOW!

    www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #142: What's Different Between the Boutique Portrait Experience Vs the Digital File Experience? Jan 17, 2023
    Show notes

    Can you get away with simply ADDING prints to your digital file photography business to make it boutique?

    Spoiler alert: This "hybrid" business model does far more harm than good (and leaves both you and your clients frustrated).

    Hit play to hear the key differences between the two business models and learn the tweaks you need to make to become FULLY boutique!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-142

    SHOW TRANSCRIPT:

    http://bit.ly/3iPVuGJ

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

    February 28 - March 2, 2023

    TICKETS ON SALE NOW!

    www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #141: 3 Books I Read This Year that Photographers Should Read, Too Jan 10, 2023
    Show notes

    What do Bill Gates, Warren Buffet, Elon Musk, Mark Zuckerberg, and Mark Cuban all have in common? They read. A LOT!

    But they don't just read anything… they read books that are relevant to them and what they're going through.

    So I rounded up 3 books that I read this year that I believe EVERY photographer could benefit from!! Hit play to hear my picks!

    So I rounded up 3 books that I read this year that I believe EVERY photographer could benefit from!! Hit play to hear my picks!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-141

    SHOW TRANSCRIPT:

    http://bit.ly/3XawgSb

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

    February 28 - March 2, 2023

    TICKETS ON SALE NOW!

    www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #140: How a Mom of 3 Went From Feeling Like A Burden To Helping Support Her Family With Her Photography Business Jan 03, 2023
    Show notes

    Do you ever feel like if you don't start to make more profit in your photography business, you'll have to go back to a J-O-B (and sacrifice time with your family)?

    Is imposter syndrome holding you back from charging more in your photography business? Hit play to learn how Amanda Costle went from struggling with confidence and giving her photography away for free to getting a $3,400 order.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-140

    SHOW TRANSCRIPT:

    https://bit.ly/3WN01rX

    BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


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