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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #139 - How to Start Fresh After a Disappointing Year Dec 27, 2022
    Show notes

    Have you ever felt like you tried everything, gave it your all, used every tool in your toolbox…

    and were still disappointed with the result?

    It can be especially disappointing to not get what we want out of our photography business. I've been there!!

    But that doesn't mean we have to drag that disappointment into the new year or stay in a downward spiral of guilt.

    Hit play to learn how to start fresh after a disappointing year.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-139

    SHOW TRANSCRIPT:

    bit.ly/3GhkoYU

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

    February 28 - March 2, 2023

    TICKETS ON SALE NOW!

    www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #138 - My Education Diet: What I Invested in Learning in 2022 Dec 20, 2022
    Show notes

    You may be surprised, but education is one of my BIGGEST business expenses every year… and it's WELL WORTH IT!

    Want to take a peek behind the curtain and see EXACTLY what I invested in this year?

    Hit play to get a peek inside my education diet in 2022!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-138

    SHOW TRANSCRIPT:

    bit.ly/3Vbo0Qn

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers

    February 28 - March 2, 2023

    TICKETS ON SALE NOW!

    www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    The 12 Gifts of Christmas are going on now - with daily giveaways through December 23.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #137: How This Single Mom Built a Photography Business That Allows Her To Stay Home With Her Son Dec 13, 2022
    Show notes

    Feel like you need to put your dreams of running a photography business on hold until your kids get older, your situation changes, or you win the lottery?

    This ONE SHIFT could make all the difference for you…

    Hit play to learn how single mom Elizabeth Covey left her corporate career and grew her photography business WHILE staying at home with her son. (Yes! It's possible!)

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-137

    SHOW TRANSCRIPT: bit.ly/3Pr8ZJ4

    GO BOUTIQUE LIVE - 3 Day Virtual Event for Boutique Photographers February 28 - March 2, 2023 TICKETS ON SALE NOW! www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #136: 3 Things Every Photographer Should Be Selling Right Now Dec 06, 2022
    Show notes

    Want to know what clients are ACTUALLY buying this time of year?

    Today I'm sharing 3 things that every photographer can sell to get some extra cash in their pocket RIGHT NOW.

    Hit play for some easy ways to show up for your clients AND your family this time of year!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-136

    SHOW TRANSCRIPT:

    bit.ly/3UBphjx

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #135: The New Tool I'm Using That Helps Me Overcome Perfectionism Nov 29, 2022
    Show notes

    Want to put things out into the world but they never feel totally DONE or quite PERFECT enough?

    I hear you!! I recently realized that I was hurting myself (and my business) by overthinking and overworking ideas.

    Thankfully, I found a solution. Hit play to learn the free tool I now use to overcome perfectionism and keep moving forward.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-135

    SHOW TRANSCRIPT:

    bit.ly/3ioImYv

    BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #134: How This Wedding Photographer Transitioned to Portrait Photography & Had a $6,000 Week Nov 22, 2022
    Show notes

    Want to transition from being a wedding photographer to a portrait photographer but don't know where to start?

    Feeling like there's no way you could increase your income without sacrificing your nights and weekends?

    Hit play to learn how my student, Jessie, made the switch and went from making $250 a session to having a $6,000 week – while still spending plenty of time with her little girl!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-134

    SHOW TRANSCRIPT:

    bit.ly/3VeRgWM

    BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #133: Do you have a Failure System or a Success System? Nov 15, 2022
    Show notes

    Building a photography business can be overwhelming and confusing. With so much advice being thrown at you, where do you even start?

    I had a HUGE aha recently, sitting in a room with one of my original marketing mentors, Dan Kennedy.

    What he said made me realize that if you don't get one crazy SIMPLE thing right, you'll NEVER get out of overwhelm or confusion!

    Hit play to learn how you might be unintentionally setting yourself up to fail (and how you can turn it around and create a system for SUCCESS!)

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-133

    SHOW TRANSCRIPT:

    bit.ly/3X7qcuf

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #132: Why It's Important to Treat Your Best Photography Clients Better Nov 08, 2022
    Show notes

    Looking for some unique ways to spoil your best clients this holiday season (and all year round)?

    Hit play to learn how I nurture my BEST clients and make them feel amazing so they keep coming back again and again!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-132

    SHOW TRANSCRIPT: https://bit.ly/3UhPK6n

    BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #131: If You're a Long-Time Photographer Struggling to Eek Out a Photography Income, Listen to This Nov 01, 2022
    Show notes

    Does "that's it?" cross your mind every time you see what your photography business is bringing in?

    Does it feel like nothing you're trying is moving the needle, no matter how long you've been at it?

    Hit play to learn how my student Jenn went from a yearly profit of $376 (despite being in business for 13 years) to $46k just ONE YEAR after becoming boutique.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-131

    SHOW TRANSCRIPT: https://bit.ly/3zxzWnq

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE: Check out my latest how to videos: https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #130: How a New Photographer Got TWO $1,100 Clients, Weeks After Starting Her Business Oct 25, 2022
    Show notes

    Do you love photography, but have no idea where to start when it comes to making it into a business?

    Or maybe you've just started your photography business, and are already hitting some roadblocks…

    Hit play to learn how my student Tara booked TWO amazing $1k+ clients just WEEKS after starting her photography business.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-130

    SHOW TRANSCRIPT:

    https://bit.ly/3CEnF1n

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


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