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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #119: When This Mom of 4 Lost Her Job, She Went All In With Photography. Aug 09, 2022
    Show notes

    After losing her full-time job, mom-of-4 Keilynn White followed her husband's advice and went ALL IN on her photography business.

    But a year later, her business still wasn't making any money. She felt stuck, discouraged, and frustrated.

    Thankfully, that's when something changed. (Something BIG.)

    Hit play to learn how my student Keilynn went from making zero money her first year to running a highly profitable boutique photography business!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-119

    EPISODE TRANSCRIPT:

    http://keap.li/yRWMxk

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing


    #118: 3 Ways To Grow Your Business While On Vacation Aug 02, 2022
    Show notes

    I used to think that if I went on vacation, that meant taking time away from my business.

    It was so scary!

    But let me tell you something…

    As a photographer, you NEED to step away from the grind once in a while. It's GOOD for you and your creative juices.

    Plus, there are actually some business-building things you can do on vacation that don't feel like work AT ALL!

    Hit play to learn 3 ways to grow your business from anywhere in the world!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-118

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing


    #117: 4 Reasons Portrait Photographers Should Stop Using Online Galleries Jul 26, 2022
    Show notes

    When I started my photography business, the last thing I wanted to be was pushy or salesy.

    So I sent my clients off on their own to decide what prints to order on their own time… they were busy mommas, and I thought that was serving them!

    But I was WRONG.

    If you're using online galleries you're doing what I was - causing decision fatigue for my clients and ruining any chance I had to make a meaningful income from my business.

    Yikes.

    After noticing a pattern of my clients locking up and never ordering prints (even though they wanted to), I decided to revamp my system.

    And BAM - I found a WAY better way to serve my clients, increase my profit, and grow my business long-term!

    Hit play to learn why online galleries are killing your business and what to do instead.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-117

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing


    #116: From a Brownie Camera to Big-time Sales: How Dawn Turned Her Love of Photographing Teens Into an Income Jul 19, 2022
    Show notes

    Decades after picking up her first camera at age 10, Dawn couldn't shake her dream of finding a way to earn money with photography.

    So with her kids grown, she decided to give it a go.

    But after a few years of trying to figure it out on her own… her photography business was going nowhere.

    She was frustrated and struggling to trust her talent as a photographer (ever been there?)

    Thankfully, after getting the right systems in place, she turned everything around and landed her very first "Julie"!

    What changed the game for her? That's what she's sharing with us today.

    Hit play to learn how Dawn turned her love of photography into a business that allows her to spend time with her grandkids.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-116

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts


    #115: The Trick I Learned Purging My Garage That Can Help You Get Momentum This Summer Jul 12, 2022
    Show notes

    Momentum is something we all want (and need). But where do you find it?

    Thankfully, I stumbled on the greatest momentum trick ever when cleaning out my garage!

    And that trick can help your photography business right now.

    Hit play to learn the two keys you need in order to generate consistent momentum as a boutique portrait photographer.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-115

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    I relaunched my YouTube channel. Head over here to check out 3 NEW videos a week: https://www.youtube.com/c/thejoyofmarketing


    #114: What Photographers Can Learn from a Top-Secret Marketing Event I Attended With My Kids Jul 05, 2022
    Show notes

    I am still flying high because of a top-secret marketing event I took my 3 kids and my college intern to last week. There were only 800 people at the event, but I snuck a few of my big takeaways out for you so that you can use them in your photography business right now. Hit play for all the secrets.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-114

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I paid for my 3 kids to go to college and saved for retirement working 16 hours a week by becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    I relaunched my YouTube channel. Subscribe for 3 new videos a week.

    https://www.youtube.com/c/thejoyofmarketing


    #113: How a Homeschooling Mom of 3 Rescued Her Floundering Photography Business Jun 28, 2022
    Show notes

    A homeschooling mom-of-three, Ashlie, started out as a crime scene photographer. But once her youngest became a toddler, she decided she was ready to go full-time with her own portrait photography business. Yet nothing was working. Ashlie wasn't quite sure how to tell her husband about the hole she'd gotten herself into… And then it got interesting ;) Her husband started seeing $1000+ deposits streaming into their joint bank account. What did she do to turn her photography business around? You're not going to BELIEVE Ashlie's story. Hit play to tune in. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-113 BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: I relaunched my YouTube channel. Subscribe for 3 new videos a week. https://www.youtube.com/c/thejoyofmarketing


    #112: How Do I Get People To Respect Me as a Photographer? Jun 21, 2022
    Show notes

    When I was a brand-new photographer, it happened.

    When I told the father of one of my daughter's friends that I was a professional photographer …

    HE SMIRKED.

    I was livid. Embarrassed. Ashamed.

    Has that ever happened to you?

    What I've figured out is that to some people, photography looks like a hobby, not a career.

    It's not their fault. They just don't know what career photographers put into our work!

    Hit play to hear what do I do now to command the respect I deserve as a photographer.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-112

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    I relaunched my YouTube channel. Subscribe for 3 new videos a week.


    #111: The First Hire As You Grow Your Photography Business Jun 14, 2022
    Show notes

    You're busy. And that's AWESOME because that means you're succeeding in what you love - photography!

    But at a certain point of busyness, you just have nothing left to give.

    Should you start taking fewer clients? It depends.

    If you're so busy with great clients and want to keep growing so you can give your family all the little extras …

    (and treat yourself, too!) …

    It might be time to hire your first employee!

    I get it, hiring someone for your team/business can be difficult and mind-boggling if you don't know exactly who you need.

    Pop in your earbuds and hit play so I can help you figure it out in.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-111

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    I relaunched my YouTube channel. Subscribe for 3 new videos a week.

    https://www.youtube.com/c/thejoyofmarketing


    #110: Are You Too Old To Start a Photography Business? Jun 07, 2022
    Show notes

    Ever said to yourself, "Oh, I'm too old for that."

    That's what my student Cheryl told herself.

    Photography had become an expensive hobby as she chased her 4 kids around photographing their sports.

    Yet as the kids grew up, Cheryl found she had more time for herself.

    Was she too old to pursue a business as a photographer?

    Hit play to hear how Cheryl discovered her gift and a new career that satisfies her.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-110

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    I relaunched my YouTube channel. Subscribe for 3 new videos a week.

    https://www.youtube.com/c/thejoyofmarketing


    Previous 1 21 22 23 24 25 34 Next

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