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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #99: Raising Your Photography Prices: Will You Price Yourself Out of Working with Nice Clients? Mar 22, 2022
    Show notes

    Carys Rouleau was a Canadian midwife who spent the last year and a half getting back into photography so that she could have better working hours and more time with her 4-year old son. Today she's sharing her story of how she went from building her portfolio with free sessions to getting $3,400 client orders as a boutique photographer, and how she overcame her fear of pricing herself out of working with nice clients. Pop in your earbuds and press play!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-99

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals


    #98: From Creative to Career: How a Single Woman with a Painting Degree Fell Into an Accidental Career as a Portrait Photographer Mar 15, 2022
    Show notes

    After earning a degree in painting from Northwestern University, Jill Liebhaber accidentally fell into a career as a portrait photographer. What started as a job working in a portrait studio turned into a love for photographing kids that led Jill to open her own boutique portrait studio in Chicago. Press play to hear Jill's journey as a single woman who has supported herself on her income from Jookie, her boutique portrait photography studio, for 16 years.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-98

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals


    #97: How a Burned Out Tech Pro Quit His Job and Replaced His Salary When He Became a Boutique Photographer Mar 08, 2022
    Show notes

    One year ago, he hated his career at a tech firm so much that the Sunday Scaries had started on Saturday. He dreaded Mondays and the job that was sucking the life out of him. Every weekend, he'd squeeze in photography sessions, dreaming of what life as a career photographer would look like, but the math didn't make sense. At $300-$500 per session, he couldn't cover the mortgage. Now, a year later, Darren Elias is crushing it as a career photographer who has replaced his income from that full- time job he hated and gone all in on boutique. Press play to hear his story.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-97

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique Photography: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals


    #96: Part 2: The Top Secrets to Reaching $100K in 2021 From My NEWEST Yay Award Winners Mar 01, 2022
    Show notes

    It's no surprise that our first-time $100K Yay Award winners from 2021 had so many tips on how they broke the $100,000 in revenue using the boutique model that we had to turn this into a two part series. Friend, if you haven't broken $100,000 in revenue in your portrait photography business and have made it your goal to get there in 2022, hit play for these hot tips. Then model what you learn in your own boutique portrait photography business.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-96

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #95: The Top Secrets to Reaching $100K in 2021 From My NEWEST Yay Award Winners Feb 22, 2022
    Show notes

    A record number of my portrait photography coaching students hit $100K in 2021. Yep, in the middle of a global pandemic. Ever wonder how they make it rain Julies ($1k clients) … to the tune of nearly $10K a month?

    Wonder no longer!

    Today on the podcast, I've gathered up my newest group of $100K Yay! Award winners to share their best tips with YOU! If they can do it - YOU CAN, TOO! Hit play to start.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-95

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #94: Can You Make It When You're In A HUGE City Crowded With Photographers? Feb 15, 2022
    Show notes

    Los Angeles is the City of Angels…and former actress Kendra felt like she needed a miracle to get her photography business off the ground.

    LA has almost as many photographers as actors, so Kendra was trying to out-discount her competition to stay in business. Things had gotten so bad, she couldn't even pay herself!

    But THEN, something happened that changed everything - and she got her first $6,300 client!

    How'd she do it? That's what we're talking about today. Listen now.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-94

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #93: 10 Areas Photographers Overlook That Keep Them From Getting Bigger Orders Feb 08, 2022
    Show notes

    If things aren't going as quickly or as smoothly as you'd like in your photography business, it might be because you aren't 100% boutique in all 10 of these areas in your photography business. Today we're going to walk through an assessment so you can score yourself on where your opportunities for improvement are. Be sure to DM me on Instagram @Sarah.Petty after this episode with your final score so I can see where you ended up! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-93 Go Boutique Live TICKETS – 3 Day event February 15-17, 2022 www.goboutiquelive.com BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM: https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #92: The Tool I Use to Keep Me From Making the Same Mistakes Again Feb 01, 2022
    Show notes

    Ever feel like you are re-living the same low paying, work all the time life in the name of being able to have time with your family? That was me in the first few years of my business. I felt like I was stuck in Ground Hog Day, the movie. I ended each year SO empty. Exhausted. Tired. Cranky. And disappointed at my profits. Even as my revenue went up, I was STILL working all the time. I was learning so many lessons the hard way. OVER. And OVER. And OVER. Today, I'm sharing the magic tool that helped me get out of Ground Hog Day and stop repeating the same mistakes. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-92 Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM: https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #91: Here's What Happened When a 15-Year Veteran Photographer Stopped Selling Digital Files Jan 25, 2022
    Show notes

    One of my favorite things to do is share stories of what my students have overcome to inspire you to keep going. I can't wait for you to meet Lindsey Linhoff, a working photographer of 15 years who had always offered her clients digital files. In October, she decided to go all in on the boutique model. And within a few short weeks, she had 12 bookings and a $5,000 order! Hit play now to hear Lindsey's journey.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-91

    Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022 www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM: https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.joyofmarketing.com/freebook

    FACEBOOK GROUP: https://www.facebook.com/groups/ditchthedigitals


    #90: Tackling Self-Doubt (How I Got It Wrong) Jan 18, 2022
    Show notes

    Here we sit at the beginning of the year and you might have some frustration from how last year ended. Wondering if how much you worked or how much of your heart and soul you put into your business was even worth it? Or maybe you are wondering if you are cut out for a life as a photographer or wondering where the proof is that this will work. I got that wrong for many years, and I want to straighten it out for you. Pop in your earbuds and let me explain.

    RESOURCES:

    FREE 5 DAY CHALLENGE

    www.joyofmarketing.com/challenge

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-90\

    Go Boutique Live TICKETS ON SALE – 3 Day event February 15-17, 2022

    www.goboutiquelive.com

    BOUTIQUE BREAKTHROUGH – 8 WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM:

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FACEBOOK GROUP:

    https://www.facebook.com/groups/ditchthedigitals


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