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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

#59: How This Photographer Turned Her Portraits Into a New Car (and you can, too) with Jill Daugherty Jun 15, 2021

Show notes

Oh my gosh, wait until you hear this conversation with my coaching student and six figure photography business owner, Jill Daugherty.

I invited Jill on the Joycast because I know her story is like so many of yours. As a portrait photographer with a lot of competition and four super active kids, Jill found herself constantly frazzled, doubting herself and stretching herself so thin. She realized she needed to find a different path for her business if she was going to be the mom, the wife and the photographer, she wanted to be.

In this episode, Jill takes us along her journey over the past few years of growing her confidence and a six figure portrait photography studio in a rural area that is jam packed with good photographers.

In just the last few months, Jill has been able to purchase a new minivan, pay off her studio build out without taking on debt, invest in new lighting equipment and get a new laptop. This conversation with Jill will inspire you and leave you with actions to take to start implementing today. Hit play and let's get you pumped!

#58: How I do It: Boost Your Portrait Orders with These 4 Changes Jun 08, 2021

Show notes

Why do we keep shoving things that don't fit into our lives as adults?

The harder we push, the worse it gets.

Like adding the wrong clients into the wrong model and hoping it will all fit into the way you dreamed your life and your photography business would look like.

If you wonder why you're working all the time and not making any money…this episode is for you, friend.

I'll show you 4 changes you can make to your photography business to BOOST your portrait orders.

#57: Little Known Ways to Get Cash For Your Photography Business Jun 01, 2021

Show notes

What could you do with an extra $1,000? What about an extra $3,000? A lot, right?

There are times when you need cash for something you want in life and you don't have a pile of money sitting there to make it happen.

Whether it's a family vacation, school tuition for your kiddo, new gear, or an education opportunity to improve your skills, today I'm sharing a few of my favorite, little known ways to use your photography business, and even things you already HAVE, to generate the cash you need for the things you want.

And while I'm at it, I want to let you in on a little secret. My signature 8-week workshop, Boutique Breakthrough, is starting soon. So the ideas I'm sharing today are also here to support those of you who want to enroll.

Grab a pen and paper and hit play because this is gonna get good;-)

#56: 3 Aha's From Photographers in Growth Mode May 25, 2021

Show notes

Eventually every photographer hits a ceiling and their photography business growth slows. It happens because our current skillset can only get us so far.

If you're wondering:

How can some people grow a bigger photography business than others?
Why some photographers grow faster than others?
Why really talented photographers struggle to grow their business?

Hit play now to hear three big aha's from photographers who are in growth mode.

#55: How This Mom Doubled Her Salary (with Photography) When She Lost Her 9-5 Job May 18, 2021

Show notes

During the pandemic, Jean Lachat unexpectedly lost her well-paying 9-5 job with benefits and paid vacation. It was a really scary time.

On this episode of the joycast, Jean joins me to share how she recovered and DOUBLED her salary by building a portrait photography business in suburban Chicago, Illinois (despite the world being shut down).

If you are working for someone else and hating it, hit play to get inspired like nothing else.

#54: How Developing an Athlete's Mindset Will Fast Track Your Growth as a Photographer May 11, 2021

Show notes

You may not know, but I played college volleyball at Memphis State (now the University of Memphis). What I didn't realize until recently since I have been spending so much of my time watching my daughters play volleyball, is how much the mindset I developed as a college volleyball player impacted how quickly I was able to grow my photography business.

So today, I'm going to share 3 tips to help you develop an athlete mindset (like I did) so you can get your photography business on the growth fast track.

I truly believe that if you can master these, you will see dramatic growth in your photography business. Hit play if you're ready to grow!

#53: What Your Photography Clients Actually Want May 04, 2021

Show notes

If only you could read your photography clients' minds, am I right?

Well, with a few easy tweaks to how you talk about what you do as a professional photographer, you will not only know exactly what your photography clients want, but you'll find it gets easier and easier to book them for sessions and sell your products, too.

Today I'm sharing 4 things you can do to help your photography clients get what they want (photos of the people and pets they love) and you can get what you need (revenue to keep growing your photography business and allowing you to put #familyfirst). So what are you waiting for? Hit play now!

#52: The Ulti-Mutt Slow Season Portrait Promotion Apr 27, 2021

Show notes

What the heck are you supposed to when your photography business is slow? Well here's a hot idea. How about a Pooch Playoff?

Earlier this year, several my Peak Performance coaching students kicked off a pet photography promotion to raise money for pet charities while growing their photography businesses at the same time.

Collectively these professional photographers have photographed over 100 sessions, generated tens of thousands of dollars in income and donated thousands of dollars to their charities.

Today I'm joined by one of my Peak Performance coaches and 6-figure photography business owner, Jill Gray, to talk about the promotion she created, Pooch Playoffs. You'll learn what this pet promotion looked like and the results of this fun campaign during the slow season.

#51: How to Overcome Your "Creepy Photographer" Fear Apr 20, 2021

Show notes

Does approaching and marketing to a potential photography client who you'd love to photograph make you feel creepy?

Marketing in your senior photography business can be hard.

Darren, one of my Peak Performers shared with me his struggles of starting conversations with high school seniors without feeling creepy on a recent laser coaching call for my Peak Performance coaching students.

Whether you're a guy, or an introverted photographer who doesn't feel confident starting a conversation, this is for you.

Here is how to talk to potential clients without the creep factor.

#50: 4 Steps to Have the Best Day Ever Apr 13, 2021

Show notes

Today I'm talking about something every single photographer in the world can benefit from….can you guess?

It's how to make today the best day ever.

I first shared these 4 steps in my opening program at Go Boutique Live, my 3-day live, business event for portrait photographers and it was a hands down favorite.

So whether your photography business is stuck in neutral or it's got momentum and is starting to take off, click play to hear the 4 steps to help make today your best day ever.

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