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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #179: 5 Things You'll Hear About Starting a Photography Business that I Call BS On Oct 03, 2023
    Show notes

    Most of the common advice you'll hear about starting a photography business is BS!

    Yet just like when I was pregnant with my twins, everyone and their mother wanted to give me some kind of advice.

    Did I want that advice? No.

    Was it good advice? Mostly no.

    Did it irritate me like poison ivy on my eyeballs? YES!

    Well-meaning people who love you, but don't know diddly squat about running a photography business will fill your ears with "advice" that's anything but helpful.

    And listening to it, I'm sad to say, can actually hold you BACK!

    On today's podcast, I'm going over the most common pieces of advice about starting a photography business that are BS.

    Like:

    • How long it takes to turn a profit

    • Whether you need a studio or not

    • What attracts high-paying clients

    • And a lot more!

    So pop in your earbuds and get ready for some straight-up FACTS that cancel out the BS you've probably been hearing!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-179

    SHOW TRANSCRIPT:

    https://bit.ly/3EZ4f8O

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #178: This Hair & Make-Up Artist Started a Photography Business. Here's What Happened. Sep 26, 2023
    Show notes

    Scared to leave your current career because you're afraid you won't make enough money as a photographer?

    It's a valid point - the average photographer only makes $30K a year. Yikes!

    That's exactly what my student Krystina, a hair and make up artist, feared when she started investigating the idea of leaving her career to become a photographer.

    She wondered, "How do you do set up a photography business so that you don't make 'average' photographer money?:

    Within two months of boutique photography education, Krystina got her first $1,500 order! And she hasn't looked back since.

    If you're scared to make a change and worried that photography might not be as worthwhile as your job now, you've got to hear Krystina's story.

    Pop in your earbuds now and hit play - the motivation you need is right here!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-178

    SHOW TRANSCRIPT:

    https://bit.ly/3RwV4UD

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #177: The Unexpected Relationship Photographers Need When Growing a Photography Business Sep 19, 2023
    Show notes

    Ever wonder if you should you build relationships with other photographers? Is it worth your time? Will it amp up your head trash and send your self-esteem on a downward spiral? Or worse yet, could it hurt your business in the long run?

    My take on these relationships is a bit untraditional. So if you're stuck in camp naysayer and feel like having photographer friends isn't for you, hear me out.

    On this episode I'll show you how these relationships can actually become your secret sauce to building a thriving, creatively fulfilling photography business. And you'll learn three key things to look for when building relationships with other photographers so you, your clients, your family and your new photographer friends all benefit. So hit play and let's dig in!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-177

    SHOW TRANSCRIPT:

    https://bit.ly/3LuKtWF

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #176: How I Schedule a Busy Week in my Photography Business for Maximum Productivity Sep 12, 2023
    Show notes

    Struggling to "get it all done?" The breakneck pace of running a photography business while caring for your family can feel impossible.

    Believe me, I know. I started my business with newborn twins at home and added baby number three a year later.

    I had to figure out a schedule that allowed time for my kids, my business, my husband, and, you know … ME!

    On today's episode, I'm going to show you the exact weekly schedule I used to keep my busy photography business thriving while still having plenty of time for three kids.

    I know this worked for me - and it can work for you, too. So press play now!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-176

    SHOW TRANSCRIPT:

    https://bit.ly/45NASlJ

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #175: Do You Feel Like Growing Up Poor Has Held Your Photography Business Back? How Shelby Overcame Her Circumstances. Sep 05, 2023
    Show notes

    Do you really need a photography studio?

    Today, we talk about why you should NOT get a studio until you have done ONE very important thing.

    You'll meet one of my students who took on the expense of a studio and what happened next.

    It's a tale of a really poor upbrining, with a dash of risk, and the kind of mistake that could've had her throwing in the towel.

    Curious to hear all the juicy details about Shelby's studio rollercoaster?

    Hit play to tune in.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-175

    SHOW TRANSCRIPT:

    https://bit.ly/47Yt0PX

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #174: 9 Words You Can Use if a Client Stumps You With a Hard Question Aug 29, 2023
    Show notes

    There's a dirty little trick your brain is playing that is holding you back.

    The crazy thing is that you don't even realize that it's happening!

    But I've seen it sabotage so many of my students that it's time I shed some light on it.

    In today's Joycast, I'll share how the "What if…" game your mind plays can sabotage your forward momentum and some powerful tips I use to push past them.

    I'll also share 9 powerful words that you can use when a client stumps you with a hard question.

    Don't get paralysis by analysis here - press play on today's episode and learn these tips to overcome self doubt.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-174

    SHOW TRANSCRIPT:

    https://bit.ly/3sEcHHC

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #173: Can Mentoring Young People Help Grow Your Photography Business? Aug 22, 2023
    Show notes

    Should you hire an intern? What are the benefits of having young people in your company?

    Better yet, where do you find those "impressive youth," and how do you convince them to work for you?!

    Today, I'll share the four BIG benefits of mentoring that I bet you've never thought of before (I certainly hadn't until I did it myself). These are HUGE bonuses for you and your photography business that you don't want to miss!

    Press play now to find out how mentoring will help you build a better photography business and it will feel as good as snuggling a new baby (it's the BEST)!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-173

    SHOW TRANSCRIPT:

    https://bit.ly/47ARKh3

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how-to videos:

    https://www.youtube.com/c/thejoyofmarketing


    #172: Can You Be a Stay at Home Mom & Make Enough Income from Photography? How One Mom Is Getting $5,000 Orders. Aug 15, 2023
    Show notes

    Do you ever feel like what's the point? Between the grind of figuring out your photography business and taking care of all the things your kids need from you, it would be easier to put a swimsuit on a gorilla.

    Today, I met Janelle Krulicki, a stay-at-home mom who was spending an whopping 15 hours PER digital file client. Exhausted and burned out with barely any income to show for it and a husband who was getting annoyed, Janelle was at a crossroads of whether or not a photography business could work for her.

    Here's her story of what she changed everything, got a $5,000 order and THRILLED her husband at the extra money coming into their household every month!!!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-172

    SHOW TRANSCRIPT:

    https://bit.ly/3OVZsuA

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how-to videos:

    https://www.youtube.com/c/thejoyofmarketing


    #171: 73 Photographers Came To Nashville for Selling Summer Camp. Here Are Their Biggest Takeaways Aug 08, 2023
    Show notes

    Have you ever wanted to be a fly on the wall during someone else's photography session? You know - see what they do differently.

    Recently I had students in a real-life LIVE session and selling presentation, I gotta say, it made me a little nervous!

    AND things did NOT go as planned!

    But it was their takeaways from the day that were the REAL surprise!

    It's so cool to see what these professional portrait photographers - new and experienced - picked up on as I was "doing my thing."

    You've GOT to hear these. So press play now!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-171

    SHOW TRANSCRIPT:

    https://bit.ly/3qlM0XI

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how-to videos:

    https://www.youtube.com/c/thejoyofmarketing


    #170: I Did a Session LIVE for My Students at Summer Camp: Here's What Happened Aug 01, 2023
    Show notes

    What do you do in a photography session when one of the kiddos doesn't want to participate? We've all been there!

    This exact thing happened to me LIVE in front of 73 of my Peak Performance students. During the session, I was thinking, okay, we've got a family of five. If everyone isn't in the photo, we have nothing. They won't order ANYTHING. Talk about pressure.

    It wasn't expected, but here's how I handled it - and all the other unexpected turns that happened in the live session and presentation. Listen to learn more.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-170

    SHOW TRANSCRIPT:

    https://bit.ly/3YnEecj

    INSTAGRAM – DM Me "Pricing Rules" For a Copy of My 11 Rules for Pricing Boutique

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing


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