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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #199: Focus on You: Two Essential Assessments for Every Photographer to Take - (Part 1) Feb 20, 2024
    Show notes

    When you get paid to do something you're naturally good at, life is just BETTER.

    It feels easier. More rewarding. More exciting!

    On the other hand, working 8 hours a day (or MORE) at something that feels like trying to put on jeans right after you put lotion on your legs is just …. Exhausting.

    If that's been you, and you're looking for a life that FITS you instead of OWNS you, I've got something to share with you today.

    The key to building a life you love starts with finding out your hidden talents.

    You know, those things you're naturally good at, like you were born to do.

    Today, I'm going to show you one of my favorite ways to expose those "hidden talents."

    So pop in your earbuds and hit play, because today is all about learning the ins and outs of YOU!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-199

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #198: The Hidden Cost of Saying Yes to What Should Have Been a No Feb 13, 2024
    Show notes

    Feel like you have to say "yes" to every offer of work right now?

    I know how that feels - your schedule is full of cobwebs, and people are TRYING to give you money, so turning it down feels wrong.

    Spoiler alert: Saying "no" can be a really good thing.

    Learning when to say no to work you can't/won't/don't-want-to-do is one of the skills that will take your business all the way up.

    Before you say "yes" to one more thing, listen to today's podcast.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-198

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #197: A Coach's Wife's Journey From Burnout to $2,380 Photography Orders Feb 06, 2024
    Show notes

    Does work-life balance for your family mean you have to consider both your job as well as your spouse's?

    If you're struggling with supportive-spouse-burnout, you've got to hear today's podcast.

    You'll hear how Christian Gipson10X'd her average order while working a fraction of the hours, she jumped at the chance.

    Hit play now!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-197

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #196: How My Students Skyrocket Their Photography Businesses: A New 6-Step Planning Framework Jan 30, 2024
    Show notes

    If there's one thing I've learned from watching The Great British Baking Show….

    It's that bread sculptures and towering cakes need structure or else they tumble to disaster!

    Your photography year is the same way.

    That's why I have my students do an activity every January that sets them up with a strong foundation for the next 12 months.

    I call it "Planuary," and it would get you a handshake from Paul Hollywood if he was judging business instead of cake. Pop in your earbuds and listen now!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-196

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #195: Why 10x is Easier than 2x. 3 Takeaways From My Conversation with Dr. Benjamin Hardy Jan 23, 2024
    Show notes

    When I had the opportunity to sit down with one of the biggest minds in business, who's also one of my FAVORITE authors, I didn't hold back!

    Dr. Benjamin Hardy, the world-renowned business thought leader, was at the same entrepreneur retreat I was at! Seeing a golden opportunity, I invited him over and picked his brain …

    All for your benefit!

    In today's podcast, I'm sharing my biggest takeaways from our convo…. like the easy way you can 10x your business this year by doing LESS!

    You're gonna be blown away by what he had to say - and how easy it will be to put his ideas to work in your business.

    Grab a notebook and press play now! What Dr. Hardy had to say could change your business forever (in a GREAT way)!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-195

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #194: How Carmen, the Small-Town Mom, Turned $150 Sessions into $2,000 Triumphs! Jan 16, 2024
    Show notes

    Think your town is TOO SMALL for you to get BIG ORDERS with boutique photography?

    It's not! And I'll prove it….

    Mom-of-two Carmen was living in a teeny tiny forest town in New Hampshire with just 2,000 residents when she started her photography business.

    So how did she go from a $150 average to $2,000 orders without moving to the big city?

    Press play to find out!

    (P.S. - You can do EXACTLY what she did, no matter where you live!)

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-194

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #193: How My Top Students Made $658,466 in December Jan 09, 2024
    Show notes

    Inflation is out of control! With the cost of everything going up, you might be worried that your boutique photography clients could wander off into the wilderness, taking their business with them.

    I'm here to tell you - they won't.

    In fact, this December, my students made more than $650,000 IN ONE MONTH!!!

    Boutique Photography is one of those things people will spend money on even when times are tough, the economy is shaky, you get the picture….

    In today's podcast, I'll show you how my students sold over half a million dollars in four little weeks. Press play now!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-193

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #192: Breaking News: Something MAJOR is coming for Photographers Jan 02, 2024
    Show notes

    Today, I drop some major news that's set to revolutionize the world of photography.

    If you're a passionate creative, deeply in love with your camera, and dreaming of a career or side hustle that's as fulfilling as it gets, then today's episode was made for you!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-192

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #191: This Mom Stopped Selling Digital Files When Her Baby Was 2 Months Old. Here's What Happened Next. Dec 23, 2023
    Show notes

    Especially for moms, life is full of tough choices.

    When Felicia's 2-month-old baby boy couldn't stay out of the hospital, she knew she had to make a choice:

    Being a present mom OR being an "I work crazy long hours" digital photographer.

    UNLESS ….

    She could find a third option that allowed her to do BOTH!!

    (Spoiler Alert: She did - and got a $3,297 sale!!)

    If you've been struggling to make a decision about your photography career, you're going to love the happy-ending-story for Felicia and her family.

    Press play now!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-191

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #190: How One Word Can Create the Outcome You Want for Your Photography Business in 2024 Dec 18, 2023
    Show notes

    What if I told you one itty bitty word could change the fate of your business in 2024?

    It can.

    There's an exercise I do every year around New Year's, and it WORKS to set the pace, outlook, and intention for my business for the next 12 months.

    It only takes a couple of minutes, and it's CREATIVE and FUN!

    Ready to take charge of your next year – in the easiest and most effective way I've ever seen?

    Press play now, and I'll show you how!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-190

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


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