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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #189: Thinking about Pausing Your Business Until the New Year? Do This First. Dec 11, 2023
    Show notes

    Did you know December is the most important month for a portrait photographer? No joke - from tax deductions to LOTS of people spending money, this is the peak season for photographers. So it's wild to me some portrait photographers pause their business until the New Year.

    I get that there is a LOT going on in December, but there are ways you can do BOTH, and WELL!

    If you're considering putting your business on pause until January, pop in your earbuds and let me show you a few things that don't take much effort from you this month but really can make a big difference for your business.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-189

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #188: This Maternity & Newborn Photographer Got Halfway to Her $100k Goal for the Year In Just 4 Months. Dec 05, 2023
    Show notes

    I like money.

    I bet you do, too.

    But money ISN'T why we do what we do as photographers!

    For me and my student Jenn (and probably you, too) being a photography business owner is about having plenty of time for our families while still contributing to the family budget!

    So when Jenn stopped selling digital files and found herself making $13,000 in a single month ….

    She KNEW her new business model was perfect for her and her family!!

    See how she made the switch in today's podcast!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-188

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #187: Does Wall Artwork Serve Your Clients? An Interview With My First $1,000 Client from 21 Years Ago! Nov 28, 2023
    Show notes

    Today, I'm interviewing my very first boutique client, Julie - YES, THE JULIE!!! who invested over $1,800 on artwork of her daughter 21 years ago!

    You've probably heard me talk about my Julie if you've been around my community for a bit. Before Julie, my largest order had been teeny tiny. But once Julie became my client, everything changed for me.

    I finally saw what was possible for my photography business. It was at that point that I knew that if one client loved what I was doing enough to invest over $1,000, there were more like her out there. And that's why I celebrate so hard for my students when they get their first "Julie!"

    In this interview, you'll hear what Julie was thinking when she made the investment as a newlywed and new mom on a budget. And if you keep hearing from people that you're too expensive, you'll get a glimpse inside the thoughts and feelings of a right-fit client so you can see how this model works when your marketing attracts them.

    Curious, right? Pop in your earbuds and press play now.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-187

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #186: How Maegan Took My Free List of 77 Ways to Make Money and Made $4,480 in 7 Days! Nov 21, 2023
    Show notes

    Do you ever find yourself saying, "I have no idea how to make this happen?" Yep - that was Meagan.

    If you need a re-encouraging story that will remind you why you should never give up, you're going to want to listen to Meagan's story.

    Grab a cup of tea, and let's fill your inspiration tank.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-186

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #185: How 4 Clients Paid Tabitha $23,000 and Freed Her from the Day Job Grind! Nov 14, 2023
    Show notes

    Do you ever think , "I'm too new a photographer to charge more" or "there's no way people will pay more for my photography?"

    Tabitha Henderson was letting these EXACT thoughts keep her stuck in a photography business that was going NOWHERE.

    If this is you, make sure you listen now for a big ole cup of inspiration.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-185

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #184: One Conversation Starter Framework I Use to Talk to Anyone, Anytime Nov 07, 2023
    Show notes

    Are you a business owner and an introvert? Do you wish someone could just map out the exact formula for a conversation?

    Talking to strangers can feel overwhelming. That's because you don't know where to start these conversations.

    Today, I share exactly how. Hit play now, and I'll give you the formula to structure your conversations with strangers into conversations about your photography business.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-184

    SHOW TRANSCRIPT:

    https://bit.ly/472gdev

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #183: 4 Things I Obsess Over for Every Client Session Oct 31, 2023
    Show notes

    Are you the type to drive yourself crazy obsessing over EVERY LITTLE DETAIL of your photography sessions?

    It can make you feel crazypants… I get it! You want everything to be awesome, right?

    I can be super obsessive over my photography sessions, too, because I want to give my clients a white-glove experience they'll love.

    Then I've figured out - there are only 4 things that are REALLY worth obsessing over!

    Hit play now, and I'll tell you what to obsess over so you can let the stress go about everything else.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-183

    SHOW TRANSCRIPT:

    https://bit.ly/3QnDiRJ

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #182: This Wedding Photographer Transitioned to Portraits & Did $10k From ONE Marketing Activity Oct 24, 2023
    Show notes

    The Fosses felt like they couldn't squeeze another drop of money out of the time they had to put into their photography business.

    This husband-and-wife wedding photography team was maxxed out. With two babies at home they COULD NOT squeeze another minute out of their busy schedules

    (and didn't want to take another moment from their growing babies)

    But when they realized they weren't making enough money no matter how much they worked, something had to change.

    When they found THIS one marketing idea ….

    They made $10,000 in just TWO MONTHS!!

    Hit play to hear their story.


    #181: How I Schedule a Busy Week in my Photography Business for Maximum Productivity Oct 17, 2023
    Show notes

    Are you struggling with a HUGE photography business decision? Like whether to get a studio, new gear or if you can afford to hire an employee?

    Deciding the right move is scary. I got you! The answer lies within your numbers.

    It's time to embrace them because, just like a handful of "draw 4" cards in UNO, they hold the key to a win.

    Today, we'll delve into the three numbers I look at daily to steer my photography business to growth and profits.

    And guess what? I'm even sharing a copy of the exact spreadsheet I use so you can effortlessly track your income and expenses. It's going to be a game-changer.

    Pop in your earbuds and press play now!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-181

    SHOW TRANSCRIPT:

    https://bit.ly/3Q21ZTC

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #180: How a Small Town Couple with 5 Kids Stopped Selling Digital Files & Had $12,620 in Photography Orders 53 Days Later Oct 10, 2023
    Show notes

    Are you considering closing your photography business? If you're tired of doing everything you can to find clients, only to realize that the hours you're spending aren't worth what you're getting paid, this episode is for you.

    Before you close down your photography business and start applying for jobs, you need to hear Andy and Danielle's story!

    This husband-and-wife photographer team with 5 kids live in a town of just 1,000 people. They started taking on side jobs when their photography business of 6 years started to slide.

    The decided to do something drastic and only 53 days later…

    They got a $12,620 client order!!!! Hit play now to listen to their story!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-180

    SHOW TRANSCRIPT:

    https://bit.ly/48NPyU0

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


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