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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #209: How Do I Know If I'm Ready to Start Charging for My Photography? Apr 30, 2024
    Show notes

    Have you ever wondered if you're ready to start CHARGING for your photography?

    Maybe it feels too good to be true that you could make money doing something you love…

    Or maybe you worry that you're not good enough to start making money…

    In this episode, I share eight ways to tell if you're ready to start charging for your photography.

    I also share how I got into photography, what my first sale was like, and what some of my "mind trash" told me along the way (maybe it will sound familiar to you).

    When I was deciding to charge (and how much to charge) for my photography, my mind was filled with "what if?" questions like:

    • What if I'm not good enough yet?

    • What if she doesn't like them?

    • What if I charge too much?

    But I turned that first $50 sale into a 26-year career as a professional photographer, selling over $3 million of photography services (without a photography degree).

    So if you want to start charging for your photography but you're not sure where to start, hit play and get ready to feel confident about your decision!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-209

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #208: The Untold Story: A Photographer's Switch from Prints to Digital Files and the Unexpected Aftermath. Apr 23, 2024
    Show notes

    Have you ever felt like you needed to conform to what everyone else is doing in business?

    Maybe you've seen digital files grow in popularity and considered switching or moving to a hybrid model.

    When long-time photographer Jenn Kerfeld felt pressure to start offering digital files in her print photography business, it led to some unintended consequences… resulting in her wanting to stop photography altogether.

    In this episode, she shares how she took action to find JOY in her business again, focused on quality over quantity, and went all-in on the boutique business model.

    She also gives us the full story of how she was able to serve 20 high school senior clients FULLY last year, rather than churn through 75 as she had in previous years).

    If you've ever felt like you need to do what everyone else is doing in business, sit back, hit play, and get ready to be inspired to stick to your own path!

    Hit play here.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-208

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #207: How a Mom of 5 Landed a $17,000 Order in Her Brand-New Photography Business Apr 16, 2024
    Show notes

    Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?

    When Liza Blecher's husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California.

    In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business.

    She also gives us the full story of how she landed her first paying client… who went on to order $17,000 worth of photography products (and still keeps in touch with her today)!

    If you've ever felt like your family life or busy schedule is standing in the way of your photography business goals, grab a cup of your favorite beverage, hit play, and get ready to be inspired by Liza's story.

    Hit play here.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-207

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #206: 11 Tax Benefits of a Photography Business Apr 09, 2024
    Show notes

    Did you know about the tax benefits you have access to if you have a business?

    It's true, friend. Money (and lack thereof) is top of mind for the large majority of us - more than family, or even work. If the thought of taxes is holding you back from starting your photography business,

    I've got you covered.

    In this episode, I'm going to share the amazing tax benefits you have as a business owner. If anything, this will make you want to start your business sooner. Everything from trips, equipment, furniture, and so much more is applicable to tax concessions.

    So grab a cup of your favorite beverage and pop open a Google doc -- because you're definitely going to want to take notes for this one.

    Hit play here

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-206

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #205: She left her Corporate America Sales Job & Started a Photography Business. Here's What Happened Next. Apr 02, 2024
    Show notes

    Where are all my photographers who are stuck in the corporate grind and dream of spending their days behind the camera?

    I have just the advice for you. This episode digs into the life of Anna-Marie who had a thriving career in corporate sales. But when it came to starting her own photography business, she had to unlearn everything she learned as a star employee.

    Fast forward today, Anna-Marie has a 6-figure business doing what she loves.

    If you worry that you may lack the confidence, people skills, and a huge network to build a successful business…

    Pop in your earbuds to learn how Anna-Marie got her first client, persevered in spite of a physical injury and how she creates a deep connection with all her clients.

    Hit play here.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-205

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #204: How Newbie Tennesee Photographer Ryan Turned Two Photos into $3,006! Mar 26, 2024
    Show notes

    Are you a newbie photographer? You'll want to hear today's podcast. Meet Ryan - he left his teaching career to pursue photography when his gut kept telling him, "You've GOT to get out of that job."

    Before going Boutique, his average sale was only $345! His first Boutique order was $3006!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-204

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #203: GBL Takeaways Mar 19, 2024
    Show notes

    Have you ever attended a photography conference? What did you think? Did you get everything you needed for your business?

    Picture this: an event that goes beyond the ordinary, where education meets empowerment, and where transformation is not just a possibility but a promise. That's Go Boutique Live.

    I just finished the 2024 live event and can't wait to share my biggest takeaways with you. So pop in those earbuds and maybe grab a notepad for this podcast. It's full of golden nuggets!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    https://photographybusinessinstitute.com/podcast/episode-203

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #202: Secrets from $100K Yay Award Winners 2023 Mar 12, 2024
    Show notes

    Is a six-figure income in your photography business possible! Yes AND today, you'll meet four of my students that crushed their goals in 2023.

    Meet Jean Lachat, a seasoned photographer from Chicago, whose journey spans over two decades. In the dynamic Peak Performers program for six years, Jean reveals how cultivating confidence and refining her mindset played a pivotal role in elevating her sales and business growth.

    Next up is Kristin Gowan, the proud owner of Kristin Gowan Photography in Ontario, Canada. She'll share how she went from an average of $25K to $35K in previous years to over 100K in 2023

    Kelli Gowdy, the skilled photographer from High Point, North Carolina, with 12.5 years of experience, takes us on her journey of specializing in high school seniors. Hear about the mindset shift that propelled Kelli to surpass her financial goals by $30,000 and the importance of standing firm on pricing.

    Lastly, Katie Redmond, the passionate owner of K. Redmond Photography in Michigan, unfolds her 13-year journey. With a focus on empowering women through photography, Katie emphasizes the significance of consistency and keeping things fresh in her business. Discover how stepping outside her comfort zone and building relationships in the community led to exponential growth.

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-202

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #201: How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money Mar 05, 2024
    Show notes

    Ever feel like life just keeps getting in the way of your dreams?

    For Sally Brown, it seemed like one thing after another way standing in the way of her doing what she loved - photography.

    But a healthy dose of frustration (and a fateful trip to Italy) helped her finally get on the path she was meant for.

    (And bring home enough income to make her husband's eyes pop out of his head!)

    Need a reminder that FATE takes ACTION (and you can do it ALL)?

    Pop in your earbuds and hit play on this episode of the Worth Every Penny Podcast now!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-201

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


    #200: Part 2: Focus on You: Two Essential Assessments for Every Photographer to Take Feb 27, 2024
    Show notes

    Knowing yourself is key to …. well, everything!

    Whether it's living a good life, building a great relationship, or running a business…

    Knowing your natural strengths is KEY!

    One of the best ways I've ever seen to discover your hidden strengths and talents is an assessment I give to every potential hire.

    I won't even look at a resume until I see their results!

    (And compare them with my own)

    Pop in your earbuds, and I'll tell you all about it!

    RESOURCES:

    WORTH EVERY PENNY JOYCAST SHOW NOTES:

    www.joyofmarketing.com/podcast/episode-200

    SHOW TRANSCRIPT:

    Click Here

    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

    www.joyofmarketing.com/boutiquebreakthrough

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

    www.joyofmarketing.com/freebook

    FREE FACEBOOK GROUP:

    Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

    becoming a boutique photographer.

    https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/c/thejoyofmarketing

    LOVE THE SHOW?

    Subscribe & Review on Apple Podcasts

    https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756


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