The Snapshot

Latest Episodes:

Snapshot #48: Making The Case For Professional Photography Feb 28, 2017

Show notes

We talk to Jay Stringham, Internet Marketing Coordinator at Real Tour Vision in Traverse City, Michigan about why you need professional photographs / visual content for homes you're selling.

You'll learn:

1. How to choose a photographer based on the style of photography you want.

2. How to create virtual tours using RTV's DIY service.

3. How to get the most mileage out of your house photography.

4. How to select the right images for the right platforms.

5. How video fits into a listing package, including drone footage and virtual tours.

6. Why video walk throughs are becoming more popular.

7. Why it makes sense to pay someone to help with marketing.

Links mentioned:

Adobe Lightroom for Mobile

MileIQ

If This Then That

Real Tour Vision on Facebook and Twitter

Snapshot #47: Tips For Creating A Powerful LinkedIn Profile Feb 16, 2017

Show notes

We talk to Rhonda Sher about why agents need to be on LinkedIn: to create relationships who will be sources of referrals. Linkedin is also an excellent way to establish credibility.

You'll learn a wealth of actionable tips for how to make your LinkedIn profile more powerful. Too many to list here!

Links mentioned:

Rhonda's LinkedIn Profile

Snapshot #46: All About Virtual Staging Jan 31, 2017

Show notes

We talk to Brian Balduf of VHT Studios in Chicago about virtual staging and how it can help with home buying, which is an emotional process that relies on visual content.

You'll learn:

1. How virtual staging can show the potential of a property.

2. The pros and cons of using virtual staging.

3. What you need to get started with virtual staging.

4. How virtual staging content should be shared on social media.

5. Some success stories about agents who have used virtual staging.

Links mentioned:

Google Home

Amazon Echo

Snapshot #45: The Power Of Facebook Video Ads Jan 12, 2017

Show notes

We talk to our own SVP of Engagement and Revenue Tim Condon about Facebook Video Ads and Homesnap's latest marketing tool.

You'll learn:

1. Why you can't beat Facebook for reach and marketing.

2. The purpose of real estate Facebook ads.

3. How to target Facebook ads to make them most efficient.

4. How to set an appropriate budget for Facebook ads.

5. How to use Homesnap Facebook Video Ads.

6. Some common mistakes that agents make when running Facebook ads.

7. Why you need paid and organic presences on Facebook.

8. Why Facebook is pushing video over static photo content.

Links mentioned:

Homesnap Facebook Video Ads

Snapshot #44: Automation, Consistency And Frequency Are Key To Digital Marketing Success Jan 03, 2017

Show notes

Homesnap talks to real estate coach Orlando Montiel of the Miami Real Estate Show about how to market "one to many" using automation and consistent, frequent content.

You'll learn:

1. How agents work with Orlando to develop marketing plans.

2. How Orlando uses his show to help promote his clients.

3. How to develop a content strategy that provides constant communication with clients.

4. How to use social media to drive traffic to your website.

5. Why you need to have an effective landing page.

6. Which social media platforms are most effective for agents.

7. How to automate your marketing so that you can maximize your efforts.

Links mentioned:

Deep Work by Cal Newport

Homesnap

Evernote

T-Zero

Snapshot #43: The Social Media Year in Review... and What's Ahead Dec 19, 2016

Show notes

We do a year-end social media roundup with Katie Lance of Katie Lance Consulting - what's hot right now, what's coming up, and how to be smart about your social media efforts. Be sure to check out Katie's social media resources and her online course/community, Get Social Smart Academy.

You'll learn:

1. Why social media is such a natural fit for agents.

2. The hottest social media platforms for agents right now. (Think video.)

3. Why consistency is the key to success on social media.

4. How to reach different audiences by repurposing content.

5. Content ideas for different platforms.

6. The question Katie gets asked most often: how to get started with social media.

7. What you should outsource... and what you shouldn't.

8. How to make social media pleasurable.

9. How to schedule content successfully.

10. How much - and where - to spend on paid social marketing.

Links mentioned:

Snapshot #42: Don't Forget About Twitter As A Marketing Tool Dec 12, 2016

Show notes

We talk to Kyle Hiscock of Nothnagle Realtors in Rochester NY about using Twitter to share content and develop business.

We discuss:

1. What agents should be tweeting.

2. How Twitter can help with SEO.

3. Kyle's content strategy and how Twitter fits in.

4. How agents can adhere to the 80/20 rule on Twitter.

5. Sharing images and scheduling content on Twitter.

6. How to fit content creation into your schedule.

7. How Kyle uses Pinterest and LinkedIn to drive traffic to his content.

Links mentioned:

Kyle on Twitter and Pinterest

Buffer

Xpense Tracker

CoPromote

Snapshot #41: Is LinkedIn The Unsung Hero Of Real Estate Marketing? Nov 23, 2016

Show notes

In this episode, we get a primer from Nicole Beauchamp of Engel & Volkers in New York City about using LinkedIn as a business development tool.

You'll learn:

1. Why people resist using LinkedIn for business development, even though it is focused on business.

2. How Nicole uses LinkedIn - specifically - to drive new leads. (Write recommendations!)

3. How to research potential clients on LinkedIn.

4. How to participate in LinkedIn groups, and which ones to join.

5. How LinkedIn fits in with Nicole's larger social media marketing strategy.

6. How Nicole has landed clients through LinkedIn.

7. When handwritten notes and little gifts are essential.

Links mentioned:

NYT crossword app

Words with Friends

Nicole's LinkedIn page

Nicole's Twitter account

Nicole's Instagram feed

Snapshot #40: Selling a Lifestyle With Pinterest Nov 14, 2016

Show notes

We talk to Melinda Gunther of Naples Modern in Naples, Florida about how she uses Pinterest to sell a lifestyle and bring in business.

You'll learn:

1. How Melinda uses Pinterest to define herself as an agent and attract clients by selling a lifestyle.

2. How Pinterest has helped Melinda from an SEO perspective.

3. Why Melinda includes a property address in every pin.

4. Where you should source images from if you're an agent using Pinterest.

5. How Melinda has succeeded with an organic social media strategy.

6. How clients have found Melinda through Pinterest.

7. Why this is one of our favorite Snapshot episodes!

Links mentioned:

Realvolve

Melinda's Pinterest Page

Snapshot #39: One Agent's Multiplatform Marketing Strategy Nov 02, 2016

Show notes

We talk to Larry Powell of Dallas, TX about how he has developed a multi-platform approach to social media marketing.

You'll learn:

1. How Larry separates (or doesn't!) his personal vs professional Facebook accounts, and what he posts in each.

2. How social media helps agents pick the right clients.

3. How Larry uses LinkedIn strategically for business development.

4. How Larry rounds out his strategy with YouTube and Twitter.

5. A lot of content ideas for social media platforms, including video.

6. Some simple syndication tools that will extend your social media reach and impact.

7. Why you should post about the people inside a house, rather than the house itself.

Links mentioned:

Larry's Facebook and LinkedIn pages

Solved Social Media

Pic Stitch

ClipStitch

Stanley Floor Planner

File Master

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