The Snapshot

Latest Episodes:

Snapshot #28: DocuSign and the Elimination of "The Paper Problem" Jul 18, 2016

Show notes

We talk to Georg Gerstenfeld, VP & GM of DocuSign's Global Real Estate Business, about the future of the popular digital transaction management platform for real estate.

You'll learn:

1) What DocuSign does and why it makes people's lives easier.

2) The value the agent brings in a paperless transaction.

3) Who uses DocuSign.

4) Some impressive stats about the benefits of digital transactions (85% of documents get signed in the first 24 hours).

5) How close we are to a "paperless lead-to-close".

6) What's on DocuSign's product roadmap.

Links mentioned:

DocuSign

DocuSign For Real Estate Facebook Page

Evernote

If This Then That

Snapshot #27: Creating A Digital Marketing Strategy Through Storytelling Jul 11, 2016

Show notes

Homesnap does some soul-searching with Wes Pinkston (formerly of The Broke Agent) about digital marketing and storytelling. Wes shares a unique perspective on using social media content to build relationships and convey one's personal value proposition.

You'll learn:

1) The hub-and-spoke model of social media content sharing.

2) Why you need to know your story before you start your social media efforts.

3) Why real estate is a relationship business, and your role in helping clients through the process.

4) How to turn client testimonials into telling stories.

5) How to create emotionally compelling narratives for listings to win business.

6) How to use social media to create "referral buddies".

Links mentioned:

Instasize

Instaquote

Wes Pinkston Instagram, Facebook, Twitter

Snapshot #26: Home Staging Goes Virtual Jun 30, 2016

Show notes

Homesnap talks to Tori Toth of Stage 2 Sell Strategy about virtual home staging and how and when agents should think about using it to market a home.

You'll learn:

1) What virtual staging is.

2) When to consider virtual staging vs. actual home staging.

3) How to use virtual staging as a marketing hook to bring in buyers.

4) Common mistakes in virtual home staging.

5) Tori's top three home staging tips. (Get rid of 50% of the stuff in the house!)

6) How to tailor your house to likely buyers.

7) Why agents should create house tour videos.

Links mentioned:

The Stage 2 Sell Strategy

PicPlayPost

Legend

Magic Plan

Snapshot #25: Generating Leads Through Simple, Consistent Messaging Jun 27, 2016

Show notes

We talk to Brian Wilson of Wilson Realty Group in Washington, DC about how he uses a simple, consistent marketing message to generate a high volume of leads, and how he processes those leads efficiently and effectively.

You'll learn:

1) The surprising marketing tactic Brian finds most effective in generating leads.

2) How Brian differentiates himself through marketing and keywords.

3) Why Brian's brand is about his business model, instead of his experience.

4) How Brian processes leads to identify the most promising ones, quickly.

5) How Brian built technology processes that can scale as inbound leads increase.

6) How content marketing supports these efforts through engagement, not lead generation.

Links mentioned:

Snapshot #24: Effective Technology for Brokerages and Agents Jun 20, 2016

Show notes

We talk to Sam DeBord of Seattle Homes Group about the technology brokerages need to offer agents to remain competitive.

You'll learn:

1. How agent technology needs have changed in recent years.

2. Why it is so important for agents to stay top of mind in their digital sphere.

3. How to retain agents in your brokerage by providing good tools.

4. Where Sam sees the MLS role evolving in terms of providing technology.

5. The technology clients want from their agents.

6. How to provide value to millennials.

7. Sam's vision of the future for broker technology.

Links mentioned:

RealGeeks

Sam DeBord Twitter and LinkedIn

Snapshot #23: Networking Like A Pro Jun 13, 2016

Show notes

In this episode, we talk to NAR Director of Communications Networks Rob Reuter about how to network effectively, which involves much more than just being outgoing and meeting people. Learn about his strategy for getting the most out of networking events and developing business through your contacts.

You'll learn:

1. Why networking is so important for real estate agents.

2. How networking improves the real estate transaction experience.

3. About the "Realtor Reputation" premium.

4. Which platforms are best for building a network.

5. The three components of active networking: live events, real estate database (CRM) and social networks.

6. Why you should use Facebook's birthday feature.

7. How to prepare for a real estate conference.

8. How to develop a system to keep track of the people you meet.

Snapshot #22: Virtual Reality And Selling Real Estate Jun 06, 2016

Show notes

In this episode, we have a philosophical discussion with Preston Zeller of M Realty in Vancouver, WA about virtual reality (VR) and the impact this technology is having on how agents sell real estate and how consumers interact with real estate information.

You'll learn:

1. What VR means in the context of real estate.

2. When an agent should consider using VR to serve clients.

3. How VR can streamline the closing process.

4. Why VR is not like 3DTVs.

5. The role agents play in a virtual world.

6. What you need to know to get started with VR.

Links mentioned:

Preston's article about VR on Inman News

FiveStreet

CamScanner

QuickBooks

Snapshot #21: How To Convert Internet Leads May 31, 2016

Show notes

We talk to Bruce Keith of Bruce Keith Results about internet leads - how to minimize the time you spend processing leads and how to maximize your lead conversion.

You'll learn:

1. How to improve conversion rates from internet leads.

2. Why personal connections with internet leads is so important.

3. Bruce's 4-part lead conversion formula.

4. Bruce's "question game" for improving response rates from leads.

5. The biggest mistakes agents make when responding to internet leads.

6. Which info agents should collect on their landing pages.

7. Why agents should consider using video email responses.

Links mentioned:

Bruce Keith Results YouTube Channel

Bruce Keith Facebook Page

Snapshot #20: Make Instagram Your Marketing Platform May 24, 2016

Show notes

We're talking (organic) Instagram with Jennifer Egbert of Modern Luxury Real Estate in Boulder, CO, who sells beautiful, modern homes to affluent clients. She has a very successful Instagram account and shares her content strategy with our listeners.

You'll learn:

1. Jennifer's Instagram strategy and how it helps bring in clients.

2. Why people are using Instagram like Google.

3. Which hashtags work and why.

4. How to create a consistent ecosystem on social media.

5. How to get mileage out of a promotional lifestyle video.

Links mentioned:

Jennifer's Instagram account

Jennifer's Facebook account

Jennifer's blo g

Jennifer's Pinterest account

Jennifer's promotional video