The Snapshot

Latest Episodes:

Snapshot #117: Essential Platforms For New Agents Nov 11, 2019

Show notes

We talk to Andrew Helling, founder and editor of Rethority, about why Facebook, Instagram and Nextdoor are the three essential platforms for agents.

We discuss:

1. Why market analyses, recipe and funny memes make for effective content.

2. Common mistakes agents make on Facebook.

3. How new agents should use hashtags on Instagram.

4. How Nextdoor content categories can build business.

5. How non-digital marketing tactics can complement digital strategies.

6. Why you should do what people aren't doing!

Links mentioned:

Audible app

Sudoku app

Snapshot #116: Getting The Most Out Of Video Oct 28, 2019

Show notes

We talk to social media expert and educator Marki Lemons-Ryhal about how to create effective video content to build brands and reach clients.

We discuss:

1. Why agents should create one minute of video content a day.

2. The advantage of vertical video content.

3. When to replace your phone.

4. How to hold your phone when you're taking a selfie or a photo of someone else.

5. The benefits of live video, including engaging audiences and no editing.

6. Why audio is more important than video.

7. How to develop a business plan for your social media strategy.

8. Instagram hashtags: use more for the feed, fewer for stories and IGTV.

9. Snapchat - yes or no?

10. How to maximize the value of your content.

Links mentioned:

Marki's podcast Social Selling Made Simple

Snapshot #115: How New Agents Can Build Their Brand Oct 14, 2019

Show notes

We talk to Zillow alum Jay Thompson, author of the Now Pondering blog about why it's so important for agents to identify and build their brand.

We discuss:

1. A brand is much more than a logo.

2. The questions you have to ask yourself to help focus on your brand: What are your values? What's your mission statement? What inspired you to get into real estate? What makes you unique? How do you want to come to mind for people? How to you want to communicate your brand?

3. The little personal touches that will separate you from the pack.

4. How to identify a niche or a subject matter expert area.

5. Essential social media platforms for new agents.

6. Common mistakes new agents make with their branding. (Logos that look like a house!)

7. How real estate niches lead to content.

Links mentioned:

Stacie Staub, West + Main

Vanessa Bergmark, Red Oak Realty

Danny Dietl, Brix Real Estate

Jason Farris, FresYes.com

Snapshot #114: Building A Media Empire Through Podcasting Oct 01, 2019

Show notes

We catch up with returning guest Dustin Brohm, host of the Massive Agent podcast and the co-founder of Industry Syndicate, the real estate industry's first curated media network (and new partner with The Snapshot!). Dustin was the sixth guest on The Snapshot, when we talked to him about Snapchat. This time, we talk about how he has used podcasting to extend his social media platform.

We discuss:

1. How to identify the content that's right for your podcast.

2. How to get your audience's attention.

3. Why it all comes back to good content.

4. Facebook, the reigning king of social media.

Links mentioned:

Homesnap Facebook Ads

Snapshot #113: Developing A Real Estate Niche Sep 17, 2019

Show notes

We talk to Tonya Eberhart and Michael Carr of BrandFace, LLC about why it's important for agents to identify and develop a niche to reach the right clients.

We discuss:

1. The different types of niches. 2. BrandFace's STAIR method for helping new agents identify their niche. 3. The difference between a niche and a brand identifier. 4. How to tell if you and a client-type are a bad fit. 5. Some success stories from BrandFace clients. 6. How niches lead to content and social media marketing. 7. How to find commonality with potential clients. Links mentioned:

Tonya and Michael's article about defining a niche in Realtor Magazine Sortd

Zoom

BrandFace Score

Snapshot #112: Influencer Marketing For Real Estate Sep 03, 2019

Show notes

We talk to Sera Alper, founder and CEO of Localite Productions, an agency that helps with content marketing, paid social, video production and influencer marketing, about Instagram and reaching influencers.

We discuss:

1. How to create multilayered campaigns for homes using several platforms, including Instagram.

2. How social media and Instagram have changed buyer expectations.

3. Why content, hashtags, influencer outreach and paid social must work hand in hand.

4. How to start with influencer marketing - identifying influencers and sharing content.

5. Why you should consider working with an agency for influencer marketing.

6. The goals of influencer marketing - selling homes and building brands.

Links mentioned:

Forbes article about Instagram and agents as influencers

VSCO

Shazam

Postmates

Snapshot #111: Bringing In Business Through A Local Website Aug 20, 2019

Show notes

We talk to Leslie Heindel, realtor at Crescent City Living in New Orleans, about her hyperlocal community-focused website, Be New Orleans, and how she uses it to bring in business and develop her brand.

We discuss:

1) How Leslie connects her real estate business to the Be New Orleans site.

2) How Leslie gets people to discover her site.

3) Her sources of new content for her blog.

4) How Leslie measures the ROI of her site.

5) The sources of Leslie's traffic.

Links mentioned:

Snapshot #110: Everything You Need To Know About Instagram Aug 05, 2019

Show notes

Ryan Rodenbeck, broker/owner at Spyglass Realty in Austin TX shares his best tips for using Instagram. If you listen to only one podcast episode on Instagram, it should be this one! He is a wealth of information.

You'll learn:

1. How to balance "items of value" with calls to action in your Instagram posts.

2. The "stairstep effect" of hashtags and why you should pick hashtags that you will rank in. Also, national vs. local hashtags.

3. How to develop effective Instagram content.

4. How to look up your Instagram analytics. (You need a business account.)

5. How to use Linktree to post multiple links in your profile.

6. How to grow your following through hashtags and engagement.

7. What an engagement group is and how to use it.

8. How to use Instagram filters and why editing photos is so important.

Links mentioned:

Ryan's article about Instagram in Inman

Ryan on Instagram

Spyglass Realty on Instagram

The Agency on Instagram

PicPlayPost

CutStory

Snapshot #109: The Golden Rule Of Marketing Jul 18, 2019

Show notes

We talk to Lauren Goche, realtor at Think Realty in Portland, OR, whose content marketing strategy includes sharing her clients' buying stories and other content that shows her authentic self and builds relationships with people who are the right fit for her.

We discuss:

1. The type of content Lauren shares on Instagram, and why being vulnerable and honest pays off.

2. Lauren's neighborhood guides and how they provide value to clients.

3. Where Lauren draws the line on personal content. ("Share the scab, not the open wound.")

4. Why Portland is a unique market and how that impact Lauren's marketing.

5. The golden rule of marketing: "Market to your sphere how you wish you were marketed to."

Snapshot #108: Trends In Digital Image Enhancement Jul 05, 2019

Show notes

We talk to Peter Schravemade, Strategic Relationship Manager at BoxBrownie, which offers digital retouching services, image enhancement, twilight conversion, virtual staging and other services for real estate agents to showcase their homes, about trends in listing photos and the ethics of enhancing photos.

We discuss:

1) Why quality over quantity is important for listing photos.

2) Where Peter recommends drawing the line, ethically, on enhancing photos, and what needs to be disclosed.

3) Common mistakes agents make with listing photos. (Prepare the property!)

4) Digital renovation - where it's permitted, and how to use those images where it's not permitted on MLS.

5) Trends in digital staging.

6) What consumers want from listing photos.

Peter Schravemade Instagram