The Snapshot

Latest Episodes:

Snapshot #97: Lead With Who You Are Feb 04, 2019

Show notes

We chat with Jenelle Isaacson of Living Room Realty in Portland, OR about how authentic, inclusive messaging informs her marketing and establishes connections with her audience. Clients are looking to work with real people - they don't just want information gatekeepers - and being yourself will help build those relationships.

Other topics mentioned: Instagram, newsletters, Yelp, local storytelling.

Links mentioned:

15Five

Meetup App

Snapshot #96: All About No Risk Home Staging Jan 23, 2019

Show notes

We chat with Justin Riordan of the Spade And Archer Design Agency about why they offer guaranteed home staging through a commission structure rather than the conventional upfront flat rate.

You'll learn:

1) Why aligning the stager and the seller's interests works well for both parties.

2) Justin's approach to understanding the buyers for each house.

3) The biggest challenge home stagers face.

4) Why the seller isn't Justin's ultimate client - the buyer is.

5) Common seller and agent mistakes in the staging process.

6) What Justin wishes his clients knew before he walked in the door.

7) How agents can help facilitate successful staging experiences for their clients.

8) How Justin markets Spade And Archer.

Links mentioned:

Snapshot #95: What's New in Digital Marketing for 2019 Jan 08, 2019

Show notes

We talk to Jeanne Whipple, owner, and Gemma Schaefer, marketing manager, of the Philly Home Girls (Coldwell Banker Preferred in Philadelphia) about what they are planning to do differently in 2019 in terms of their marketing. The Philly Home Girls have built their brands and brought in clients in an organic, engaged way and they have big plans for this year.

You'll learn:

1. How the Philly Home Girls refreshed their brand messaging based on their audience's interests.

2. How segmenting and prioritizing their audience has made their audience more engaged.

3. Why they push clients beyond social media to in-person engagement

4. Why less DIY/home improvement is a trend for 2019.

5. How the Philly Home Girls get their agents onboard with their marketing philosophy.

6. The technology tools the Philly Home Girls use to be productive.

Links mentioned:

Deep Work

Girl Wash Your Face

Snapshot #94: Use Instagram Strategically To Land Clients Dec 26, 2018

Show notes

We talk to Chase Nuttall of Nest Seekers LA about the strategic ways he uses Instagram to bring in a specific type of client.

You'll learn:

1. Why you need to be a stalker on Instagram.

2. How to transition from being a follower to closing a sale.

3. Strategies for using hashtags. (Hint: don't use #realestate.)

4. How to make it easy for people to find you.

5. How Chase tailors his content differently to buyers and sellers.

6. How to use Instagram as a business card.

Links mentioned:

Chase on Instagram

TradedLA Instagram

Architectural Digest Instagram

Luxury Listings Instagram

iPhone calendar app

Gmail app

MinimaList

VSCO

iTunes

Snapshot #93: YouTube Channel Drives 70% of An Agent's Business Dec 12, 2018

Show notes

We talk to Karin Carr, realtor with Keller Williams Coastal Area Partners and owner of Georgia Coast Homes, about the great success of her YouTube channel, Karin Carr Real Estate, in driving business. She is getting 70% of her CLOSINGS from her YouTube channel!

You'll learn:

1. How a YouTube video helps potential clients get to know you before you've met

2. How people get to real estate content on YouTube

3. The content she covers in her YouTube videos

4. Why YouTube is underutilized by agents

5. How Karin chose a subject matter niche.

6. How to repurpose video content on other platforms.

7. How to convert audience into clients.

8. Why you shouldn't be intimidated by video!

Links mentioned:

Teleprompter Pro

Filmic Pro

Karin's online course YouTube For Agents

($100 coupon code: HOMESNAP)

Snapshot #92: Why Every Agent Needs A Google My Business Profile Nov 28, 2018

Show notes

We talk to Homesnap's Director of Product Marketing, John Hogan, about why it's so important for agents to have a robust Google My Business Profile and how Homesnap's new product, Homesnap Pro+, makes it easy for agents to set them up.

You'll learn:

1. Why having a Google My Business Profile is as important as having a website and Facebook presence.

2. Why not having a Google My Business profile can lead to other real estate players hijacking traffic meant for you.

3. How most home searchers find an agent.

4. Why agents need to focus on both word of mouth referrals as well as the digital space (Google and Facebook).

5. The process for setting up a Google My Business profile - with and without Homesnap Pro+.

6. How Homesnap's relationships with Google and MLSs make Homesnap Pro+ so powerful.

7. How Homesnap keeps the content in Google My Business profiles current.

8. What kinds of results agents are seeing with Homesnap Pro+.

Links mentioned:

Homesnap Pro+

Chess by Optime Software

Domo

Yahoo Fantasy Football App

Snapshot #91: Get More Business From Social Media Nov 13, 2018

Show notes

We talk to Sonia Figueroa, an agent at Century 21 in Chicago about how to get more business from social media.

You'll learn:

1. How Sonia has gotten business through Snapchat, including referrals, Snapchat content and groups.

2. What to post on Snapchat.

3. The difference between the Instagram Newsfeed and Instagram Stories.

4. How to deliver valuable content and engage with your audience.

5. How Sonia developed a blogging strategy.

6. Why agents should "be real and show vulnerability".

Links mentioned:

Sonia's Inman article about social media

Camera + 2

Quickbooks Self-Employed App

LumaFusion

Snapshot #90: Social Media Contests For The Win Oct 29, 2018

Show notes

We talk to Nicole Solari of The Solari Group in Solano and Napa Counties, CA, about how social media contests can boost engagement and drive results.

You'll learn:

1. Why contests are so appealing. (We love free stuff!)

2. How to use contest to drive people to open houses or to bring in business.

3. How a comment giveaway works.

4. How to use your own inventory to create a contest.

5. How to determine ROI of contests.

6. How Nicole has used "Evidence of Success" posts to drive business

Links mentioned:

Article about social media contests

Rhonna app

5-0 Radio Police Scanner

Nicole Solari on Facebook

Snapshot #89: Don't Post The Wrong Social Media Content! Oct 16, 2018

Show notes

We talk to Candy Miles-Crocker, real estate trainer at Real Life Real Estate, about how to determine the line between appropriate and inappropriate social media content. Be flexible and astute, and listen.

You'll learn:

1. How to take cues from your social media audience to determine the right content topics.

2. Whether personal content is appropriate for agents' social platforms.

3. How to use social media to develop clients, especially through referrals.

4. Why you should show your "good news" to your audience.

5. The importance of being consistent on social media.

6. Why you should start now. Social media is a long game!

7. About Homesnap's new Google business profile product, Homesnap Pro+

Snapshot #88: How Virtual Staging Can Help Sell Homes Oct 03, 2018

Show notes

We talk to Jared Barnett and Augusto Bittencourt of Compass in New York City about how virtual staging has evolved into a very valuable tool to sell homes and sets this team apart from other agents.

You'll learn:

1. Which homes are good candidates for virtual staging

2. How to avoid 'bait and switch' complaints when using virtual staging

3. How much money you can save using virtual staging

4. How to show renovation possibilities without misleading buyers

5. How to add features that will appeal to a broad range of tastes

6. The mechanics of virtual staging software

7. How to breathe new life into a stale listing using virtual staging

8. How Google Earth can be used to create videos.

Links mentioned:

Constant Contact

Filmmaker Pro