The Snapshot

Latest Episodes:

Snapshot #87: Don't Make These Common Marketing Mistakes Sep 18, 2018

Show notes

Homesnap chats with Italina Kirknis, an online presence expert who works with real estate agents, about common mistakes agents make in their social media marketing.

You'll learn:

1. How to send people from your personal Facebook page to your business page.

2. How to list your services on your Facebook page and add a description to your Facebook photo.

3. How to create a content mix that provides value, is relevant and still promotes you and your personality.

4. How to get the most out of LinkedIn by not dismissing it only as a professional platform. (Also - think SEO.)

5. Why you need to post consistently on Instagram.

6. Why to stay away from real estate-focused hashtags on Instagram.

7. Why you have to have a Google Business page.

Links mentioned:

Italina's Inman article

Gmail app

Legend app

Hyperlapse app

Snapshot #86: How A Denver Lifestyle Blog Brings In Clients And Sells Homes Sep 04, 2018

Show notes

Homesnap chats with Mor Zucker, an broker associate at Kentwood Real Estate in Denver, CO, about her awesome lifestyle blog, The Denver Ear, which delivers value to clients after they have moved into their new home, and addresses a need they have.

We talk about:

1. the time commitment to produce the blog

2. the genuine relationships Mor has built with the businesses she covers in the blog

3. why you should ignore "best time to post on Facebook" articles

4. Mor's most successful content

5. why you should write about what you're passionate about

6. why retargeting is so important

Links mentioned:

Canva

Calm

YouTube

Snapshot #85: Technology In The Agent-Client Relationship Aug 21, 2018

Show notes

We talk to Sarah Kirsch Richardson, Designated Broker/Principal at Tru Realty in Scottsdale AZ about the proper role of technology in the agent-client relationship. When does it make sense to use technology to automate, and when must it not replace the trust and rapport of the agent-client relationship?

You'll learn:

1. Why you shouldn't automate your content

2. CRM tools that help you automate your lead generation and relationship management

3. Which technology tools clients want to have at their disposal

4. Who should be providing technology to agents

5. How much time agents should spend on technology education

Links mentioned:

Snapshot #84: How To Manage Millennial Real Estate Agents Aug 06, 2018

Show notes

We talk to Christina Pappas, District Sales Manager at The Keyes Company in Miami about millennial agents and how they are transforming the business of real estate.

You'll learn:

1) What millennials can learn from seasoned agents, and vice versa.

2) How millennial agents are developing business using social media, and why it beats door-knocking and networking events.

3) What millennials expect from their brokers. (Think culture and community!)

4) How millennials - agents and clients - approach office and work space.

5) Why millennials want so much training.

6) How brokers can retain their millennial talent.

7) What the Broker Public Portal is and how it protects consumers.

Links mentioned:

Homesnap and the Broker Public Portal

Evernote

Quickbooks Self-Employed App

Snapshot #83: Marketing To Agents - What's Working? Jul 24, 2018

Show notes

We talk to Tom Flaherty, Director of Marketing and Communications at Northstar MLS in Minneapolis about how he uses digital marketing to reach agents, as well as how his members are using marketing.

You'll learn:

1) The #1 way Northstar MLS reaches agents.

2) Why it's important to hit agents on more than one channel.

3) How Northstar is using targeted marketing to send their messages to the right audiences.

4) The one type of marketing message that works every time.

5) How Homesnap and the Broker Public Portal is helping stem the tide of traffic to third party websites.

6) What other MLSs have done that Tom has admired.

Links mentioned:

Homesnap and Homesnap.com

iOS Podcasts App

MPLS Parking App

Cookie Jam Game

Northstar Facebook page and blog

Snapshot #82: Cold Calling Is Dead, So What's Next? Jul 02, 2018

Show notes

We talk to Bubba Mills of Corcoran Consulting and Coaching LLC in O'Fallon Illinois about real estate sales tactics that work today.

You'll learn:

Why returning inquiries by text message can be more effective than phone calls.
When a handwritten note is appropriate
When cold calling IS appropriate
Why holding a seminar is a good sales strategy, especially if you offer a monetary credit for attendance
Why Bubba holds home buying seminars for high school seniors
How to transition seminar attendees into clients
Why writing a blog gives you credibility and shows off your personal expertise, and you don't have to spend a lot of time on it.
Why you can should your audience organically
Differentiate yourself by sending out a print (gasp!) newsletter
How to create and distribute an e-book
Common mistakes agents make in their digital marketing

Links mentioned:

RealTrends article about alternatives to cold calling

Snapshot #81: How To Create SEO-Friendly Content Jun 25, 2018

Show notes

We talk to Joshua Jarvis of 4rd Marketing about SEO, and why good content is more effective than buying up keywords. Video content, for example, provides quality content that audiences want and helps establish stronger, trusted relationships.

Recommendations for effective content and tactics for SEO:

1. Monthly video market updates

2. Video FAQs - post them on LinkedIn!

3. Be consistent

4. Choose between the SEO content website camp or the pay per click website camp

5. Create content around what you're passionate about

6. Register for your Google My Business page

7. Link your website to your testimonials and reviews on other sites.

8. Search engine marketing can pay off quickly through clicks, but search engine optimization is a longer term strategy based on owned content.

Links mentioned:

Joshua's Inman article about search

Homesnap

Slack

Snapshot #80: Marketing 101 For New Agents Jun 13, 2018

Show notes

We talk to Shayan Jalali of Berkshire Hathaway HomeServices Warrenton Residential in Boston about how new agents should spend their first year in terms of marketing their business and building a brand.

You'll learn:

1. Treat your real estate practice like a business from day 1.

2. Be purposeful with your marketing.

3. Be sincere. Wording matters! (Don't call potential clients "leads.")

4. How to avoid generic content. Don't be something for everyone, but be everything for someone.

5. Put yourself in your audience's head.

6. How the hub-and-spoke content system puts you in control. Also, don't get on every platform at once.

7. How to use Facebook Messenger in real estate.

8. Best uses of video.

Links discussed:

Snapshot #79: Write Email Subject Lines That Work May 29, 2018

Show notes

We talk to Tom Van Buren, Content Manager at social media scheduling tool MeetEdgar about how to write subject lines that get people to open your emails and read your content.

You'll learn:

1. Why email is not dead!

2. Be specific in emails.

3. Use "language with muscle".

4. Provide an answer, don't ask a question.

5. How your open rates/click rates compare to the industry average.

6. How much email is too much? (Be mindful of timing, and give your audience control.)

7. Common mistakes in email marketing.

Get a free month of MeetEdgar here, using the code SNAPSHOT.

Links mentioned:

MeetEdgar post on email marketing

OurGroceries

Snapshot #78: Forming Connections Through Content Marketing May 10, 2018

Show notes

We talk to Heather Flack, director of marketing at ERA Grizzard in Central Florida, about the value of inbound marketing in building a brand and developing clients.

You'll learn:

1. The difference between inbound and outbound marketing (giving vs. selling)

2. Why real estate agents in particular should focus on content/inbound marketing

3. How content marketing establishes credibility and gives prospective clients a sense of what an agent is like

4. Why content marketing is not "one and done" and why you should avoid the generic stuff. Express your passion!

5. How much time and money to spend on content marketing.

6. Where to start to improve your content marketing game. (Hint: define your audience and figure out what they want.)

7. Common mistakes agents make with content marketing.

8. Why content marketing is just part of your overall marketing strategy.

9. Why less-polished content is becoming more popular.

Links mentioned:

Qwik