The Snapshot

Latest Episodes:

Snapshot #107: Katie Lance On What's New In Social Marketing Jun 21, 2019

Show notes

We welcome back real estate social marketing expert Katie Lance to the Snapshot to talk about what has changed -and what hasn't - since she was last on the show back in 2016. Also, Katie has a new podcast, The Katie Lance Podcast, which everyone should listen to!

We discuss:

1. What is still important in social media: being social! 2. How important creating unique, valuable content is for engaging audiences. 3. Social media is still a long game. 4. Trends in consumer home search. 5. Repurposing content across platforms (but not scheduling it all at the same time!).

Links mentioned: Katie's podcast

Known by Mark Schaefer

Snapshot #106: Make Your Content Marketing Work For You Jun 10, 2019

Show notes

We talk to Sarah Layton, a real estate content marketing expert, about how to craft content that brings in the clients you want.

We discuss:

1. What content marketing means today. 2. Why Amazon is a Trojan horse and how to incorporate Alexa into your digital marketing. 3. Why real estate lends itself so well to content marketing. 4. How content can serve as a stream of revenue (and an exit strategy). 5. What you should outsource - and what you shouldn't. 6. Why agents should have their own website. 7. How to match your content to the audience you want to reach.

Snapshot #105: Why An Agent Built His Own CRM System May 23, 2019

Show notes

We talk to Ross Seligman, principal broker at Living Room Realty in Portland OR, who developed his own CRM system called Sphere that does exactly what he needs it to do.

We discuss:

1. How Seligman decided to create a CRM system that would let him grow his business while maintaining his lifestyle.

2. How saving a few minutes a day on key tasks makes a big difference.

3. Seligman's plans for expanding Sphere to other markets, and the source of most of his referrals.

4. How Seligman based Sphere's functionality by looking at best practices of other agents.

5. Which type of agent will benefit from Sphere, and which won't.

Snapshot #104: Social Media Rules To Live By May 13, 2019

Show notes

Homesnap chats with Lee Davenport, real estate trainer and educator from Learn With Lee, about some basic guidelines to keep in mind while sharing content on social media, including a deep dive on Instagram Stories.

We discuss:

1) What agents should be sharing on Instagram Stories (and why they should also be cautious on that platform).

2) How to tell a story about any house.

3) How to use Instagram Polls to generate engagement and leads.

4) What Facebook chatbots are and why they are underutilized by agents.

5) The benefit of adding a call to action to everything you post.

6) Why consistency is key.

Snapshot #103: How A Community Facebook Page Brings In Business Apr 30, 2019

Show notes

We chat with Katie Busk and Josh Kahn of Coldwell Banker Premier Group in Eureka, MO about why they changed their Facebook strategy to focus on community-focused content, and how that has helped build their brand.

Topics discussed:

1. How Katie and Josh changed their content focus from their own business to the city of Eureka, MO.

2. How they partnered with the city to become the unofficial source of information.

3. The time commitment needed to maintain a community-focused Facebook page.

4. Why they focus on Facebook vs other platforms.

5. How the Facebook page leads to real estate clients.

Links mentioned:

Eureka Community Facebook Page

Snapshot #102: Using Drones To Market Homes Apr 16, 2019

Show notes

We chat with Brian Persons, a home inspector with Front Range Home Inspections in Greeley, CO about using drones for marketing and home inspections.

We discuss:

1. Why drones are an agent's secret weapon.

2. What drones offer that traditional aerial photography does not.

3. Safety issues around drones.

4. The benefits of using drones for home inspections.

5. What an infrared thermal camera can tell you about the condition of a house.

6. How to get started with drones.

7. How Brian markets his services to agents.

Snapshot #101: Authenticity In Real Estate Marketing Apr 02, 2019

Show notes

We talk to Peter Lorimer of PLG Estates in Beverly Estate - the Rock and Roll Realtor - about authenticity in real estate marketing, Instagram, and getting the most out of your content.

We discuss:

1. How being true to his personality - and speaking honestly to his clients - worked for Peter and led him to his client base and his own brokerage.

2. Why Instagram fits the real estate industry so perfectly.

3. Whether agents should have a personal and a professional Instagram account, or just one.

4. Peter's hashtag strategy.

5. Why you shouldn't post for the competition - post what you're passionate about.

6. Geotags (which you should be using).

7. Why Peter bailed on Snapchat.

8. Syndication to other platforms - yes or no?

Links mentioned:

Jessie Driftwood Instagram

Josh Altman Instagram

Agent 2021

Snapshot #100: Marketing A Referral Business Mar 18, 2019

Show notes

We welcome Marguerite (Giguere) Martin - our first guest ever - back to the podcast for our 100th episode!

Marguerite still works for Windermere Professional Partners in Tacoma, Washington, but she's on sabbatical and focusing her business on referrals - attracting clients and matchmaking them with other agents.

You'll learn:

1. How Marguerite changed her marketing to attract referral business.

2. Why agents need to up their content game.

3. What people want from local content.

4. How Marguerite's blog fuels her referral business.

5. Which digital marketing tactics Marguerite is using now.

Links mentioned:

Move To Tacoma blog

Get What You Want blog

Snapshot #99: 3D Tours: Worthwhile, Or A Fad? Mar 05, 2019

Show notes

We talk to Laurie Weston Davis, CEO/Broker/Principle of Better Homes and Gardens Lifestyle Property Partners in Pinehurst, NC about how she uses visual marketing like 3D home tours as a differentiator in her market.

You'll learn:

1. Why visual marketing is more important today than ever.

2. How much it costs to get started with 3D tours.

3. Which houses are best suited for 3D tours.

4. Why Laura makes 3D tours standard in her listing presentation.

5. Where to share 3D video.

6. How Laurie incorporates other videos into her marketing.

Links mentioned:

Matterport

A Simple Favor

Snapshot #98: Trends In Agent Marketing Feb 19, 2019

Show notes

We chat with Pat Hiban, the host of the Real Estate Rockstars podcast, about what he's learned about agents and marketing after airing hundreds of shows.

You'll learn:

1. The themes that recur on Pat's shows

2. Why it's so important to FOLLOW UP

3. How to stay top of mind

4. Why retention is such a pain point for brokers

5. How participating in social media actively suggests that you're hungry for business

6. How buyers have changed in recent years

7. How agents must adapt to a new role to deliver value to clients

Links mentioned:

Spar

You Can't Hurt Me by David Goggins

Rebus University