The Snapshot

Latest Episodes:

Snapshot #67: Again, Social Media Is A Long Game! Nov 30, 2017

Show notes

We talk to Kris Lindahl of The Lindahl Team in Minneapolis about incorporating technology into his brokerage to serve clients and attract new buyers or sellers.

You'll learn:

1. Why you need to be present on many different platforms to reach different demographics.

2. Why you need to communicate the way your client communicates, not the way you want to communicate.

3. Which platforms outside of Facebook are worth investing in.

4. The right content mix to encourage engagement and also promote your business.

5. Why you should let your brand values and personality guide your content.

6. Digital marketing is a long game.

7. What to think about if you want to form a team.

8. Why Kris invests in his agents' development.

Links mentioned:

Audible

WinStreak

Snapshot #66: How To Outsource So You Can Focus On Lead Generation Nov 21, 2017

Show notes

We talk to Jessica Stanley of Washington, DC's HomeFile about why agents should invest in a transaction coordinator so that they can focus on income-generating activities.

We discuss:

1. Pain points for agents that can be relieved by outsourcing.

2. How technology keeps the transaction process transparent and accessible to agents.

3. What not to outsource!

4. How transaction management has changed over the last few years.

5. Why agents wait too long to ask for help.

6. Why it's important for agents to stay in touch with clients after the transaction has closed.

Links mentioned:

Snapshot #65: Marketing Listings on Waze Nov 07, 2017

Show notes

We talk to Justin Nabozna, U.S. Channel Sales Lead at Waze, about the new Waze Ads by Homesnap, which are geo-targeted listing ads aimed at drivers who are near advertised listings.

You'll learn:

1) What Waze is and who uses it

2) How agents can reach people near their listings

3) What message agents should be sending at the physical point of sale

4) How Waze Ads by Homesnap can generate leads

5) Why Waze partnered with Homesnap

6) Best practices for Waze geo-targeted campaigns

7) How mobile will evolve over the next few years (think self-driving cars)

Links mentioned:

Snapshot #64: What's New In Lead Generation For Real Estate? Oct 23, 2017

Show notes

We talk to Chris Watters of Watters International Realty in Austin TX and author of The Million Dollar Real Estate Team about his success with (mostly) digital lead generation, with some traditional tactics thrown in.

You'll learn:

1. How Chris is boosting lead quality and Facebook conversion rates through Agent Legend.

2. Chris' success with getting leads from expireds, withdrawns and FSBOs.

3. How Watters decides which topics to create videos about, and how they generate leads.

4. Chris' secret method for newspaper advertising!

5. Why you should focus on being a great salesperson and creating leads, and leverage other people's expertise to grow your business.

Links mentioned:

The Million Dollar Real Estate Team

Snapshot #63: Why Content Marketing Is Still King Oct 10, 2017

Show notes

We talk with repeat Snapshot guest Andrew Fortune, owner of Great Colorado Homes, about content marketing and why it has been so successful for him.

You'll learn:

1) The role Facebook plays in content marketing

2) Andrew's approach to listing videos and what they will accomplish

3) Why Andrew thinks this podcast is awesome!

4) Why Facebook is so dominant vs Snapchat

5) What has changed in terms of client use of social media over 18 months?

6) Open houses - worth it?

Links mentioned:

LastPass

Facebook Ads App

Snapshot #62: Make Snapchat An Essential Part Of Your Marketing Plan Sep 26, 2017

Show notes

We talk to Chelsea Peitz, Director of Marketing for Fidelity National Title, about how to work Snapchat into real estate marketing plans.

You'll learn:

1. Why you cannot build a powerful brand without creating video.

2. Market yourself and your face, not just your homes.

3. Who's using Snapchat and why it's worthwhile to be there.

4. What is the end goal of using Snapchat.

5. What to post!

6. Filters, filters, filters.

7. Why you shouldn't ignore Facebook in favor of Snapchat.

Links mentioned:

Feedly

Canva

Facebook Pages Manager

Snapshot #61: Launching A New Business Using Social Media Marketing Sep 11, 2017

Show notes

We talk to Garrett O'Shea, CEO of D.C. furniture moving company PockitShip, about how he has used digital media marketing to launch and grow the business.

You'll learn:

1. How Garrett is using digital marketing to get the word out about PockitShip.

2. Why Craigslist ads are challenging.

3. How to use and scale word-of-mouth platforms like neighborhood listservs and NextDoor.

4. Why radio worked so well for PockitShip.

5. Garrett's checklist when PockitShip moves into a new market.

6. How to get started with influencer marketing.

7. Why you need to be hyperaware of review sites like Yelp and Thumbtack and Angie's List.

8. How Garrett's small team handles social media.

Links mentioned:

ToDoIst

Slack

Turo

PockitShip Facebook page

Snapshot #60: Why Email Is Still King Aug 30, 2017

Show notes

We talk to Joe Garcia, Director of Marketing and Innovation at Mark Spain Real Estate, about email marketing, why it's still so effective, and how to do it right (deliver valuable and relevant information!).

You'll learn:

1. Why email is still such a marketing mainstay

2. Best practices for subject lines and sender identities

3. How content is determined by the type of email

4. Emojis - yes/no?

5. The #1 goal for email

6. Suggested email content topics

7. How email fits into a larger digital marketing plan

Links mentioned:

Joe Garcia Twitter, email: joegarcia@markspain.com

Snapshot #59: How To Do Hyperlocal/Niche Marketing Aug 14, 2017

Show notes

We talk to Kymber Lovett-Menkiti, president of sales at the Menkiti Group in Washington DC, about hyperlocal marketing and why it has worked for her. She shares how to define your market, how to focus your marketing efforts, and which tactics work best for a narrow market.

You'll learn:

1. What hyperlocal marketing is and why it might make sense for you.

2. Which market (geographic, demographic) you should focus on.

3. Why you should "go deep, not wide".

4. How to become the subject matter expert in your area.

5. How to determine ROI for hyperlocal marketing efforts, like events.

6. How to use digital marketing for hyperlocal marketing.

7. Where to target your marketing when you want to capture people outside your geographic segment.

8. Why you need a 12-month plan.

9. Why hyperlocal marketing takes longer.

Links mentioned:

Audible