The Snapshot

Latest Episodes:

Snapshot #57: Developing Millennial Agents Jul 19, 2017

Show notes

We talk to Sammer Mudawar of Re/Max Prestige in Costa Mesa, CA about training and working with millennial agents. We discuss why he doesn't recruit, the type of agent who succeeds in his office and the tools millennial agents are using to develop clients. We also explore whether millennial clients like to work with millennial agents and compare old vs. new marketing tactics.

Links mentioned:

Inman article about Sammer

Wunderlist

Snapshot #56: Developing A Real Estate Content Strategy Jun 29, 2017

Show notes

We talk to Carrie Little, managing broker of CarMarc Realty Group, about some basic digital marketing tactics for real estate agents, including content marketing, audience targeting, direct mail and websites.

You'll learn:

1. How to develop a content marketing strategy, and create that content.

2. How to set the goals for that content.

3. Which platforms are best for your content, and how to know whether they are working.

4. The basics of audience targeting.

5. How to repurpose videos as Facebook ads.

6. What's in (phone calls!) and out in digital marketing, and what mistakes agents are making.

Links mentioned:

CardStar

Set More appointment app

Discoverly

ToDoIst

Snapshot #55: Creating Authentic, Engaging and Persuasive Videos Jun 21, 2017

Show notes

Drop whatever you're doing and check out Conrad Bitangcol's marketing videos. He creates authentic and engaging videos - recent sales, closings, listings, life in Edmonton, Canada - that make clients want to work with him. Find out how he got started and how these videos fit into his overall marketing plan.

Also, Conrad hits on three key Snapshot podcast themes in one sentence, which makes us very happy.

Links mentioned:

Conrad Bitangcol's Instagram

Conrad Bitangcol's YouTube channel

Headspace

Seven Minute Workout

Snapshot #54: Embrace Your Strengths To Stay Ahead Of The Competition Jun 07, 2017

Show notes

Real estate coach and trainer Bernice Ross talks about how to embrace your strengths and develop long term behaviors that lead to success as a real estate agent. What differentiates top producers from mediocre producers? What holds agents back from reaching their top potential? Bernice also talks about the importance of cutting edge marketing tools (Homesnap, Matterport, augmented reality (AR)) to keep you ahead of the competition. It's also crucial to have a business plan, and designate the stuff you don't do well.

Links mentioned:

Meetup.com

Matterport

Snapshot Special: Facebook Live With Homesnap CEO John Mazur May 25, 2017

Show notes

This week, we're sharing our recent Facebook Live session with Homesnap CEO John Mazur. We talk about what attracted him to Homesnap, what sets Homesnap apart from the competition, his favorite features of the app, and which song gets the most play on his iPhone. (Hint: he's a classic rock guy.)

Snapshot #53: Creating Original, Engaging Real Estate Videos May 10, 2017

Show notes

We talk to Ivan Estrada of Ivan Estrada Properties about his excellent video content. Ivan focuses on delivering relevant content of value to his audience instead of just selling and pushing homes.

You'll learn:

1. Which topics resonate the most with Ivan's audience.

2. How video content fits in with his larger content strategy.

3. Why millennials reject traditional marketing videos.

4. How to get started with video.

5. How to get comfortable in front of a camera.

6. Whether you should invest in a videography team (and why it has paid off for Ivan).

Links mentioned:

Ivan Estrada Channel on YouTube

Snapshot #52: How Snaplistings Is Transforming Real Estate Marketing Apr 26, 2017

Show notes

Snaplistings is an account on Snapchat that features compelling, entertaining agents who create video content around desirable properties. It was founded by digital marketing experts Michael Hoffman and Dolly Meckler, and we talk to them about how Snaplistings came about, how they create content, and why it's so important to tell a good story when you're selling real estate. They also talk about why Snapchat's real-time, temporary content is a great fit for marketing apartments.

Snaplistings has become a marketing platform for agents as much as it is for listings.

If you use Snapchat, or are interested in learning about the platform and why it's so powerful, then this is a must-listen.

Snaplistings site

SnaplistingsNYC on Facebook

Snaplistings on Instagram

Snapshot #51: Why You Need A Marketing Plan Apr 12, 2017

Show notes

Join us for a great conversation with Neil Mathweg of the Onion Juice Podcast about what's hot in real estate marketing, why digital marketing is a long game, and the biggest mistakes that agents make in marketing.

You'll learn:

1. What's exciting in Facebook advertising right now.

2. How to "document your day" and turn it into social media content.

3. Why it's OK not to be perfect on social media.

4. How to use Snapchat to show potential clients who you are.

5. Why you need to have a clear marketing plan.

6. Whether Google+ is still alive.

7. If it's possible to be a successful agent without being on social media.

Links mentioned:

Shannon Milligan on Facebook

Clear

Google Docs App

Snapshot #50: Making Order Out Of Chaos Through A CRM Platform Mar 27, 2017

Show notes

We talk to Zvi Band, Co-Founder and CEO of Contactually, about how CRM platforms like Contactually can help agents mine their existing relationships, messy and disparate as they may be, through technology.

You'll learn:

1. Why we're in the "post-acceptance, pre-disruption" phase of technology and real estate.

2. How Contactually addresses the messiness in our lives, in terms of our overlapping spheres of influence, both virtual and "real".

3. How Contactually incorporates new social platforms into its CRM.

4. Handwritten cards are making a comeback!

5. That word of mouth and providing a great product are Contactually's main marketing tactics.

6. The best way for agents to generate leads: building and maintaining authentic relationships.

Links mentioned:

Instapaper

Pocket

Headspace

Snapshot #49: How To Hire The Right People Mar 14, 2017

Show notes

John Pyke of The Talent Genius explains how companies can identify high performers before they hire them. What tools are available for companies to identify top performers, and what are their limitations? What are some of personality traits that companies should look for when they decide who to hire? John also talks about how to write the perfect job ad and what to ask in an interview. We also cover why that interview is so important, and the questions applicants should ask to determine whether a job is the right fit.

Links mentioned:

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