The Snapshot

Latest Episodes:

Snapshot #38: Why You Should Be Podcasting Too Oct 25, 2016

Show notes

We talk to Toby Salgado, the founder and host of Super Agents Live, about why podcasting is a a smart marketing tactic for real estate agents. It's all about relationship building with the right people and providing engaging content.

You'll learn:

1) Why you need to own your own platform, including a podcast.

2) That your email list is your business.

3) Why podcasts are great content to send to your email list.

4) What to talk about on your podcast, and with whom.

5) How to pick your ideal audience and deliver content for them.

6) How to get started.

7) How to develop a content calendar.

Links mentioned:

Viralkast

Swipes

Headspace

Snapshot #37: Top Tech Tips for Agents Oct 10, 2016

Show notes

We heard Kristi Kennelly, national speaker at Move.com, speak at Inman SF this summer and thought her tech tips would make for a great podcast.

You'll learn:

1. How to build your CRM by exporting your LinkedIn connections.

2. Why you should create a Google alert for your listings.

3. How Gboard - a Google keyboard within your texting platform - can make texting much easier. (Try Slash if you have Android.)

4. How to learn more about someone from their email address using Pipl.

5. How to make your contact record more robust and easily found.

Some other good apps to check out:

Legend

Soothe

FiveStreet

Snapshot #36: Video, Video, Video Sep 26, 2016

Show notes

Homesnap talks to Melissa and John Steele of Steele San Diego Homes in San Diego about developing a multi-platform video strategy to sell homes and build your brand.

You'll learn:

1. The types of video content you can create and where to share it.

2. Which types of content to use on which platforms.

3. All about Facebook Live.

4. The basic technology you need to create effective video.

5. How video breaks down the barriers of traditional advertising and personalizes the agent.

Links mentioned:

Trello

Contactually

Ghost Codes

Snapshot #35: All About Instagram Stories Sep 19, 2016

Show notes

Homesnap welcomes back Snapshot guest Jordan Scheltgen of Cave Social to talk about Instagram Stories, which is Instagram's answer to Snapshot. (Think disappearing content.)

You'll learn:

1) Why someone would use Instagram Stories over Snapchat.

2) Why Instagram has the edge on natural discovery.

3) Whether Instagram will succeed as "Snapchat for grownups".

4) Why you need two types of Instagram feeds - and Snapchat too.

5) How to let your audience guide your content.

6) What to post!

Snapshot #34: Why Agents Should Join Facebook Groups Sep 13, 2016

Show notes

We talk to Laura Ure of Keenability about why agents should join Facebook Groups to develop their brand and business.

You'll learn:

1. What a Facebook Group is (and isn't).

2. Why Facebook rewards Facebook Group content.

3. What's the point of joining and engaging in these groups? (Hint: it's a long game.)

4. The rules of the road in a Facebook Group.

5. How engaging in a Facebook Group lets potential clients know who you are.

Links mentioned:

Legend

Over

Snapshot #33: Everything You Need To Know About Using Facebook Sep 06, 2016

Show notes

We talk to Josh Smith of Revisto Real Estate Group in Phoenix about Facebook and the best ways to use the platform to generate leads. He walks through Facebook ads, using Facebook groups to boost your organic reach, recommended posting schedules, and many more concrete tips for building your following and developing clients, referrals and leads.

This podcast is so chock full of tips that we can't even sum it up here. Just give it a listen.

Links mentioned:

Josh's podcast, GSD Mode

Josh's Twitter

Josh's YouTube

Snapshot #32: Doing Digital Storytelling Right Aug 29, 2016

Show notes

We talk to Audie Chamberlain of Lion & Orb about how he encourages real estate agents to develop digital content plans to help them tell their stories. Social media interactions may be quick, but the relationships they build are long.

Guidelines to follow:

Don't become a marketing broken record
Keep it simple
Treat people how you want to be treated

Learn where people are spending their time on social media (hint: it's not just Facebook) and how to decide which social platforms are right for you. And find out how to get people to connect emotionally with you on social media.

Links mentioned:

Audie Chamberlain LinkedIn

Snapshot #31: Making An Impact With Authentic Instagram Content Aug 22, 2016

Show notes

We talk to Sarah Johnston of MaxWell Canyon Creek in Calgary about using social media platforms, notably Instagram, in an authentic way to build relationships and bring in business.

You'll learn how a single Instagram post changed Sarah's whole approach to social media. We also cover the three main recurring themes of the Snapshot: 1) social media is a long game, 2) always provide something valuable to your clients and other agents, and 3) be yourself on social media. Finally, we discuss how to use social media for *you*, and when to use written communication (yes, it still exists).

Links mentioned:

Snapshot #30: Using Snapchat To Recruit And Train Agents Aug 01, 2016

Show notes

We talk to Michael Meier of boutique NYC brokerage Meier Real Estate about using Snapchat to recruit and educate real estate agents and help improve communication in the industry.

You'll learn:

1) About Michael's snapucations (real estate education in 6 snaps or less) and how he is connecting with other agents and raising the bar in the industry.

2) Why Snapchat is so uniquely powerful for building relationships.

3) How Michael figures out what to post in the morning.

4) What Michael gets out of this Snapchat activity.

5) How to use Facebook Live to educate clients.

6) How to repurpose Snapchat content on other platforms.

7) The more raw the content, the better the engagement. "If you're not uncomfortable at least some of the time you're using Snapchat, you're not doing it right."

Links mentioned:

Michael Meier Facebook (meiergroupnyc)

Michael Meier Snapchat

Snapshot #29: Secrets Of How To Work With Millennials Jul 26, 2016

Show notes

We talk to Zoe Eisenberg, senior news editor at RISMedia, about how to market to and communicate with millennials.

You'll learn:

1) The tech basics you need to know in order to work with millennials.