The Smart Communications Podcast

Latest Episodes:

Episode 70: Are events and galas still effective? Let’s revisit. Sep 16, 2020

Show notes

To gala or not to gala. In this replay of a 2018 Smart Communications Podcast, Stephanie Thomas, founder of Stetwin Consulting, discusses the value of galas, and whether or not they still work as a fundraising vehicle. Tune in as she shares her over 25 years of experience and offers useful and relevant tips to assist your organization in this new normal.

Episode 69: Where do nonprofits go wrong with communications? Sep 02, 2020

Show notes

Thought leader and host of the “Nonprofits are Messy” podcast, Joan Garry, talks about what an effective nonprofit communications strategy can look like and provides some tips on how to become a five-star storyteller.

Episode 67: How do you build sustainable momentum into your communications? Aug 19, 2020

Show notes

Sarah Durham discusses how nonprofits generate sustainable momentum in their communications. She identifies common challenges, including bottlenecks created by leadership micromanagement and a lack of staff accountability, and offers ways to address them. Tune in to hear about the six key elements that can help your organization create sustainable momentum in its communications.

Episode 54: How do you ask for a really, really, really big donation? Aug 05, 2020

Show notes

Sarah Durham and Eric Javier discuss the 80/20 rule, the ladder of engagement, and how to articulate your vision to donors. Listen in to learn how your nonprofit can get their next really big donation to transform the organization.

Episode 68: Why is a clear voice important for nonprofits? Jul 22, 2020

Show notes

Sarah Durham, CEO of Big Duck and Advomatic, goes deep into the topic of organizational voice—what it is, how to create it, maintain it, and more. Building on the insights in her book, The Nonprofit Communications Engine, she connects the work of establishing a clear and consistent voice to building deeper relationships and mindshare with audiences. Tune in to learn how you can start developing your nonprofit’s voice and get answers to common branding questions.

Episode 56: How can you make your website friendlier and more accessible? Jul 08, 2020

Show notes

Advomatic’s Sarah Durham and Amanda Luker discuss how to constantly improve your website, create different ways to experience content, and run accessibility audits of your nonprofit’s website. Learn how you can make your website friendlier to all users, including those who are differently abled.

Episode 66: How can you communicate better via Zoom? Jun 24, 2020

Show notes

Big Duck CEO Sarah Durham explores ways in which COVID-19 shelter-in-place restrictions have made us all increasingly dependent on video conferencing tools like Zoom. She shares a couple of tips and tricks to get more out of each digital interaction and to also combat the accompanying screen-time fatigue. Listen in to learn how creating “pop-up rules” or norms can improve the experience for everyone involved.

Episode 62: How can you disrupt power dynamics and bring a DEI lens to your major donor relationships? Jun 10, 2020

Show notes

Sarah Durham and strategist Hannah Thomas discuss how DEI plays an important role in your capital campaigns and other major donor communications. Centering your communications on participants and being aware of how you may be “privileging” your donors is the first step. Tune in to find out how you can reevaluate your organization’s donor centrism.

Episode 65: What happens when people think they know your organization but they don’t? May 27, 2020

Show notes

What happens when people hang on to an old idea of your organization? Learn how Teresa Younger, CEO of the Ms. Foundation for Women, shaped and advanced a well-known brand.

Episode 61: What are the six elements your communications need to thrive? May 13, 2020

Show notes

Big Duck’s latest book, The Nonprofit Communications Engine, outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission.

Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications. In this podcast, Sarah Durham breaks down six key communications elements.

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