The Smart Communications Podcast

Latest Episodes:

Episode 80: How does strategic planning impact communications? Feb 10, 2021

Show notes

No matter what you are working towards in your organizations when approaching both strategic planning and communications it’s important to know what is unchanging, and what is variable. Ally Dommu, director of strategy, sits down with Sarah Durham to talk about developing communications in connection to a bigger organizational vision in this episode of The Smart Communications Podcast.

Episode 79: How do we communicate without communications staff? Jan 27, 2021

Show notes

Staff cuts and running an organization on a skeleton crew have become an unfortunate effect of the difficult times we have been facing. Sponsored by Bloomerang, here’s an inspirational boost and re-air of one of our most popular podcasts from the Spring of 2018 with Wayne Ho, President and CEO of the Chinese American Planning Council, about how he manages he manages without a communications staff.

Episode 78: Marketing versus communications: what's the difference? Jan 13, 2021

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In this episode of the Smart Communications Podcast, Sarah Durham sits down with Samantha Campbell, marketing and communications expert and former Director of Marketing, Communication and Sales at the Apollo Theater, to examine the differences between marketing and communications.

Episode 77: How can your values help during challenging times? Dec 16, 2020

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Does your organization practice it’s values in tangible ways? Listen to this podcast to gain insight from NTEN’s CEO, Amy Sample Ward, on how to center your strength using your values during difficult times.

Episode 76: How do you convert crisis donors into regular givers? Dec 09, 2020

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Is your organization looking for innovative ways to convert crisis donors into regular givers? This podcast explores how to attract and retain new donors.

Episode 75: Do robots make bad fundraisers? Nov 25, 2020

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Do robots make bad fundraisers? In this episode of the Smart Communications Podcast, Sarah Durham chats with Steven Shattuck, author of the book, “Robots Make Bad Fundraisers” and Chief Engagement Officer at Bloomerang, about ways to apply time-tested principles of philanthropy to the modern technology available to fundraisers.

Episode 74: What tagline works?? Nov 11, 2020

Show notes

A good tagline can inspire you to think, feel, maybe even react. In the episode of The Smart Communications Podcast, Sarah Durham and Big Duck Copywriter, Ryan Gerhardt, break down three structures for taglines that can strengthen your organization’s brand strategy.

Episode 73: How do you tackle a daunting project? Oct 28, 2020

Show notes

Ever find yourself stuck on how to approach a big project that you have to do, but you just don't see how you're going to get it anytime soon? This podcast unpacks the process of tackling projects and offers a roadmap and tips on how to get started.

Episode 72: What is strategy? A refresher. Oct 14, 2020

Show notes

Whether you consider yourself a pro at setting communications strategy, or you are just getting started, this podcast, back by popular demand, offers useful insights to help you get a sense of the terms: goals, objectives, strategy, and tactics from a non-profit communications perspective.

Episode 71: What are the barriers to effective communications? Sep 28, 2020

Show notes

In this episode of the Smart Communications Podcast, Sarah Durham examines some of the common barriers that make it hard for nonprofits to establish successful communications. What are the common pitfalls? Tune in and find out.

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