The Smart Communications Podcast

Latest Episodes:

Episode 9: Why is it so hard to raise awareness? Jun 13, 2018

Show notes

To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.

Episode 8: How are organizational values and personality different? May 30, 2018

Show notes

Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.

Episode 7: Are events and galas still effective? May 16, 2018

Show notes

Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more.

Episode 6: How do you get feedback from a working group? May 01, 2018

Show notes

When materials need to be reviewed by working groups, committees, and senior level staff, project managers must master the art of getting consolidated feedback and, in some cases, herding cats. In this episode of the Smart Communications Podcast, Maya Ovrutsky, one of Big Duck’s expert Relationship Managers, shares her strategies for keeping projects moving smoothly.

Episode 5: How can nonprofits use photography well? Apr 25, 2018

Show notes

Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget.

Episode 4: How do we communicate without communications staff? Apr 11, 2018

Show notes

Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.

Episode 3: What's the board's role in branding? Apr 02, 2018

Show notes

Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.

Episode 2: When is it okay to use jargon? Apr 02, 2018

Show notes

Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language.

Episode 1: Welcome to the Smart Communications Podcast! Apr 02, 2018

Show notes

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

The Smart Communications Podcast is hosted by Sarah Durham, CEO of Big Duck and produced by Marcus DePaula. Our music is by Broke for Free.

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