The Smart Communications Podcast

Latest Episodes:

Episode 100: How can nonprofits apply the principles of Emergent Strategy to their communications? Nov 17, 2021

Show notes

Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose.

Episode 99: Who should be on your communications team? Nov 03, 2021

Show notes

Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.

Episode 98: How can you build inclusive processes in branding and beyond? Oct 20, 2021

Show notes

At this moment, it’s important to slow down and create more inclusive teams and processes. Join Farra Trompeter and Dr. Renee Rubin Ross as they discuss participation and equity and share tips on how to make branding more inclusive.

Episode 97: How nonprofit communications have changed over the years Oct 08, 2021

Show notes

Nonprofit staff have become more sophisticated in prioritizing the goals, audiences, strategies, and tactics to guide their communications. Listen in as Sarah Durham and Farra Trompeter talk about the changes in communication approaches and activities and the importance of communications in the nonprofit sector.

Episode 96: How can you use donor personas to guide your communications? Sep 23, 2021

Show notes

How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas.

Episode 95: Equity: How can we design organizations where everyone thrives? Sep 08, 2021

Show notes

Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles. Farra Trompeter talks with Minal Bopaiah, founder of Brevity & Wit and author of “Equity: How to Design Organizations Where Everyone Thrives” about her passion for equity and why it is critical for nonprofit organizations.

Episode 94: How can you update an iconic brand? Aug 26, 2021

Show notes

A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity.

Episode 93: What can a good tagline do for your nonprofit? Aug 11, 2021

Show notes

Ever wondered what a good tagline can do for your organization? In this episode of the Smart Communications Podcast, Farra Trompeter, partner and chief growth officer, discusses taglines, brand strategy, engaging community in your brand, social justice, and more with Chandra M. Hayslett, communications director, from the Center for Constitutional Rights and Ambar Mentor-Truppa, vice president of communications, from the Shriver Center on Poverty Law.

Episode 92: What’s the future of virtual events? Jul 28, 2021

Show notes

COVID-19 has changed everything and nonprofits have shifted how they offer programming and services from in-person to digital channels. Virtual events, galas, and conferences can help us connect and reach more people. How do we create experiences that are engaging and memorable? Chris Tuttle, founder and principal of TuttleCo, discusses the future of virtual events with Farra Trompeter, partner and chief growth officer, in this episode of the Smart Communications Podcast.

Episode 91: Why should you challenge urgency in your communications? Jul 14, 2021

Show notes

Urgency can present itself in a number of ways and is a key characteristic of white supremacy culture. Former senior strategist Laura FIsher, and chief growth officer and partner, Farra Trompeter, discuss how urgency can impact your organization’s team and offer useful ways to question it in this episode of the Smart Communications Podcast.

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