The Smart Communications Podcast

Latest Episodes:

Episode 120: How can you engage your community in your brand? Sep 14, 2022

Show notes

Why is it important to center your community in shaping and representing your organization’s brand? Ally Dommu, director of strategy, talks with Farra Trompeter, co-director, about the value and practices of community-informed branding.

Episode 119: How can you create and use your vision, mission, and values? Aug 18, 2022

Show notes

Clear vision, mission, and values are essential to establishing and reinforcing your brand. Farra Trompeter, co-director, and Ryan Gerhardt, senior copywriter, explore how your vision, mission, and values can help provide clarity and build stronger, lasting connections with your audiences.

Episode 118: How can you use your vision, mission, and values to guide your donor communications? Aug 03, 2022

Show notes

How can your organization use its vision, mission, and values to guide and inform your work? Farra, co-director, talks with Ruth McFarlane, chief advancement officer at Ms. Foundation for Women about their vision, mission, and value statements and how they were created.

Episode 117: How does branding make things easier? Jul 20, 2022

Show notes

Farra Trompeter, co-director, chats with Elandria Jackson Charles, chief development and communications officer at Blue Engine, about their decision to rebrand and the freedom and confidence that comes from being clear on who you are and what you stand for.

Episode 116: How can you direct transformative fundraising for your nonprofit? Jul 06, 2022

Show notes

Farra Trompeter, co-director, and Rhea Wong, fundraiser and author of Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit, chat about how people's feelings about money impact their ability to fundraise.

Episode 115: Why does belonging matter in the workplace? Jun 22, 2022

Show notes

Farra Trompeter, co-director, talks with DEI thought leader and author, Rhodes Perry, about the benefits of fostering belonging and inclusion in our workplaces–and the costs when we don’t. They discuss how to build power, understand exclusion, and steps you can take to actively make things better.

Episode 114: What can white managers do to reduce racial harm? Jun 08, 2022

Show notes

Farra Trompeter, co-director, talks with equity and justice practitioner, coach, and consultant, Yejin Lee to discuss how white managers can disrupt harmful and racist behaviors, the importance of identification, reflection, and accountability for transformation.

Episode 113: How can you use research to understand your brand perception? May 25, 2022

Show notes

Looking to raise awareness, increase visibility, and become a household name? Before any of this can happen, it is important to conduct research to understand your organization’s brand perception. Farra Trompeter, co-director, and Ally Dommu, director of strategy, share tips on how to get started with research, ways to engage your community, and how to process insights to make changes.

Episode 112: How can you facilitate inclusive conversations? May 11, 2022

Show notes

Ally Dommu, director of strategy, & Key Jackson, deputy executive director for programs & power building at GLSEN dive into facilitation practices and how to create spaces where all people can engage and feel comfortable joining in the discussion.

Episode 111: How can your organization stay human-centered in an artificial world? Apr 27, 2022

Show notes

Farra Trompeter, co-director, chats with Allison Fine and Beth Kanter, co-authors of The Smart Nonprofit, Staying Human-Centered in an Automated World about how we can reduce potential harms such as embedded bias and surveillance capitalism, and share some insights into how nonprofits can prevent these harms from taking root.

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