The Smart Communications Podcast

Latest Episodes:

Episode 130: How should you evolve your approach to digital marketing? Feb 15, 2023

Show notes

Does your digital marketing strategies and tactics stall, get stuck, or succeed? Farra Trompeter, co-director, and Geraldine Zamora, account director at Community Boost discuss approaches for you to efficiently ramp up your online advertising, search engine optimization, and more.

Episode 129: How can development and communications teams work better together? Feb 01, 2023

Show notes

Clear communication and shared strategy internally are essential to strong external communications. Farra Trompeter, co-director, chats with Sunil Oommen, President of Oomen Consulting LLC, about why collaboration between your teams is so important.

Episode 128: How can you stop the spread of so many sub-brands? Jan 18, 2023

Show notes

Do the sub-brands of your nonprofit reflect your brand strategy and help you engage audiences, or do they cause confusion and limit participation? Join co-director, Farra Trompeter, and creative director, Claire Taylor Hansen, as they discuss how to use sub-brands strategically.

Episode 127: How can you build a strong relationship with a consultant? Jan 04, 2023

Show notes

Why does good work take time? Farra Trompeter, co-director, and Josh Riman, founder and president of Great Believer, talk about why it's essential to have mutual trust, kindness, and respect between nonprofit organizations and creative agencies.

Episode 126: How can you make the case with funders to invest in staff? Dec 14, 2022

Show notes

Farra Trompeter, co-director, talks with Rusty Stahl, founder, president, and CEO of Fund the People, about how you can communicate the value of your organization, including the value of your staff, and how to get your funders to invest in the people who make your organization work.

Episode 125: How can you manage burnout and fatigue as a communications professional? Nov 30, 2022

Show notes

Should we strive for work-life balance or work-life harmony? Farra Trompeter, co-director, chats with Sarah Boison, digital strategist, about how we can support our colleagues, and ourselves, when we are experiencing burnout.

Episode 124: Why should you try new approaches in your donor communications? Nov 09, 2022

Show notes

How do you center equity and justice in your fundraising efforts? Founder and Chief Purpose Officer of Gladiator Consulting, Rachel D'Souza-Siebert, chats with co-director, Farra Trompeter about how to shift our relationships with donors and bring more abundance to our fundraising.

Episode 123: How can you get donors to give again? Oct 26, 2022

Show notes

Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors.

Episode 122: How should you rethink your approach to strategic planning? Oct 12, 2022

Show notes

Farra Trompeter, co-director, and Craig Shelley, partner and chief growth officer at Orr Group discuss different approaches to develop and apply your organization’s strategic plan.

Episode 121: Why should you prioritize internal communications? Sep 28, 2022

Show notes

Communicating first or at the same time with your staff as external communications roll out builds trust. Farra Trompeter, co-director, chats with Fatima Jones, senior director of marketing and communication, at The Apollo, about what a high-functioning internal communications team can look like.

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