The Smart Communications Podcast

Latest Episodes:

Episode 150: How can you navigate the highs and lows of the naming journey? Dec 06, 2023

Show notes

Farra Trompeter and Liz Ricca, co-directors, explore the emotional nuances of changing a nonprofit's name and break down six highs and lows of the journey.

Episode 149: How can you bring accessibility and inclusion into your communications? Nov 22, 2023

Show notes

Farra Trompeter is joined by Kerry Thompson, senior advisor for inclusion and accessibility at the Disability Rights Fund and the Disability Rights Advocacy Fund, to discuss the significance of incorporating accessibility and inclusion in your nonprofit communications and sheds light on how she is designing DRF's internal processes, policies, and practices to serve as an example for other organizations.

Episode 148: What do nonprofits need to know about AI and data science? Nov 08, 2023

Show notes

Farra Trompeter, co-director, is joined by Dr. Ashutosh Nandeshwar, senior vice president of data science and analytics at CCS Fundraising to talk about how nonprofits should approach AI, various use cases, and practical tips that nonprofits can use to determine how it can work for your organization.

Episode 147: How do you hire for a strong communications team? Oct 25, 2023

Show notes

How do you hire for a strong communications team? Co-directors, Farra Trompeter and Elizabeth Ricca zoom out and talk about communications in general, why nonprofits are investing more now in how they structure their communications teams, and talk through four questions to guide your next communications hire.

Episode 146: What's your next move on social media? Oct 11, 2023

Show notes

What's your next move on social media? Farra Trompeter is joined by Julia Campbell, author, speaker, and host of the Nonprofit Nation Podcast, who shares four pillars of social media management as well as three insightful questions to help your nonprofit effectively leverage digital storytelling.

Episode 145: How should you approach GivingTuesday? Sep 27, 2023

Show notes

Farra Trompeter, co-director, and Abby Jarvis, Senior Content Marketing Manager from Neon One discuss the history, the challenges, and the opportunities of GivingTuesday as a global generosity movement.

Episode 144: How can communications help you recruit and engage board members? Sep 13, 2023

Show notes

Farra Trompeter, co-director, talks with Rob Acton, founder and CEO, and Erin Pierson, director of strategic growth, from Cause Strategy Partners to discuss how to engage board members in marketing and communications from recruitment through board service to alumni status.

Episode 143: How can you manage change? Aug 16, 2023

Show notes

Farra Trompeter, co-director, sits down with Mara Mintz, consultant, and account lead, and Caitlin Corda, head of marketing, brand, and business development, from Blue Beyond Consulting to discuss the importance of change management for nonprofits, especially those going through branding, major campaigns, or strategic planning.

Episode 142: What and who is a major donor? Aug 02, 2023

Show notes

Farra Trompeter, co-director, chats with Alyssa Wright, founder and principal of Wright Collective, about what and who is a major donor and encourages organizations to have deeper conversations with donors about the diverse ways they contribute to nonprofit missions.

Episode 141: How can your nonprofit staff maximize LinkedIn? Jul 19, 2023

Show notes

Farra Trompeter, co-director, welcomes Tania Bhattacharyya, founder of Lumos Marketing, to discuss maximizing LinkedIn for nonprofit staff and the power of personal branding. Get tips for how your organization can use LinkedIn more strategically, including the importance of sharing compelling stories on LinkedIn.

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