The Smart Communications Podcast

Latest Episodes:

Episode 170: How can you conduct marketing and fundraising ethically? Sep 19, 2024

Show notes

Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what's being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York's Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts.

Episode 169: How can you plan an inclusive and welcoming project? Sep 04, 2024

Show notes

Integrating inclusive practices into your projects leads to better outcomes. Farra Trompeter, co-director, is joined by account managers Josh Kelley, and Brenda Perez to discuss how to create stronger and welcoming projects from the outset. They share insights on ways to keep engagement and offer strategies for measuring success through an inclusive perspective.

Episode 168: How can framing inform your strategy? Aug 21, 2024

Show notes

Farra Trompeter, co-director, is joined by Dr. Nat Kendall-Taylor, CEO, and Carinne Wheedan, director of communications, at the FrameWorks Institute, to discuss how framing can inform a nonprofit’s communications strategy. They share practical ways that organizations can effectively apply framing to their messaging or campaigns and provide general tips for those in the mission-driven sector.

Episode 167: How do you activate change in a network? Aug 07, 2024

Show notes

Join Farra Trompeter, co-director, and Stacy Van Gorp, PhD, partner-owner at See What I Mean Consulting, as they discuss how change comes about in a network, how good communications is essential to creating change, and activation moments, tools, and activities related to communications that you can integrate into your everyday work.

Episode 166: How did DEI go wrong and what can we do now? Jul 24, 2024

Show notes

DEI work is about building bridges across differences. Join Farra Trompeter, co-director, and Minal Bopaiah, founder of Brevity + Wit, as they discuss the state of DEI four years after the murder of George Floyd and share tips for how organizations can build a strong internal culture that advances DEI efforts on an ongoing basis.

Episode 165: How can my nonprofit benefit from launching a podcast? Jul 10, 2024

Show notes

Farra Trompeter, co-director, is joined by Marcus dePaula, audio engineer, podcast producer, and consultant, as they explore what an organization needs to launch a podcast as a part of its nonprofit communications strategy. They discuss factors organizations should consider before starting a podcast series and tips for how to manage podcasts once you get started.

Episode 164: How can you design and facilitate incredible workshops? Jun 26, 2024

Show notes

Join Ally Dommu, Director of Service Development, and Dr. Myriam Hadnes, facilitator, and founder of Workshops Work, as they discuss the power and importance of facilitation. Discover steps facilitators can take to harness benefits and create respectful and inclusive spaces.

Episode 163: When and how should you share branding work in development? Jun 12, 2024

Show notes

Farra Trompeter, co-director, is joined by Sarita Joseph, director of accounts, to discuss sharing nonprofit branding concepts and what questions to ask before inviting others to view and provide feedback on branding work in progress. Get tips on what to avoid and what to emphasize.

Episode 162: What is the smallest viable audience for nonprofits? May 29, 2024

Show notes

Join Farra Trompeter, co-director, and Michelle Flores Vryn, CFRE, head of development at iNaturalist, as they discuss how to prioritize audiences and share examples of how being more limited in your approach to audiences ties to branding and communications.

Episode 161: How can you challenge the power and practices of philanthropy? May 15, 2024

Show notes

Farra Trompeter, co-director, talks with Lisa Pilar Cowan, vice president of the Robert Sterling Clark Foundation, about the concepts of trust-based philanthropy, new ways some funders are working with nonprofits for more authentic relationships, and the connection between the community's role and the donor's role in guiding an organization.

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